A child psychologist once explained no time spent playing was ..read more

Products should solve market problems. Otherwise, all that’s been created is something neat, not something useful (or profitable). How do companies evaluate market problems and build the right solution? The answer: listening and research. But, what does it look like to actually do this work?  ..read more

NIHITO stands for “nothing important happens in the office,” and it is a foundational principle utilized during the market visit of the that should profoundly influence product leaders ..read more

Data allows us to see the descriptive statistics that make up our consumers and gives us quantifiable information with which we can make better decisions. Not to mention, data personas have a lot to offer, from advertising to new markets to new products ..read more