Episode 16: Reshaping the Retail Experience with Data Analytics
Polaris - Interview Series
by polarislive
2y ago
In this episode, Shelley E. Kohan, Chief Strategy Officer at The Robin Report, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about what brands and retailers should be thinking about when it comes to data analytics to make data-driven decisions and what that means for experiences. Don’t forget to subscribe ..read more
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Episode 15: Beyond Experiential Boundaries: Meow Wolf, Transformation, and the Metaverse
Polaris - Interview Series
by polarislive
2y ago
In this episode, Vince Kadlubek, Founder & Director of Meow Wolf, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about how Meow Wolf experience designers go about creating engaging experiences that compel consumers to give their time to you. Don’t forget to subscribe ..read more
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Episode 14: The State of the Experience Economy
Polaris - Interview Series
by polarislive
2y ago
In this episode, Joe Pine, Co-founder, Strategic Horizons LLP and Author of The Experience Economy, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the current and future state of the experience economy. What will it look like when we’re out of the pandemic, what will it look like in 30 years? Tune in to find out. Don’t forget to subscribe ..read more
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Episode 13: Retail Trends That Will Shape 2022
Polaris - Interview Series
by polarislive
2y ago
In this episode, Melissa Minkow, Director of Retail Strategy at CI&T, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the future of retail, trends retailers should embrace, and predictions for 2022.   Melissa has overseen CI&T's retail strategy and industry perspective for over a year now, after 2 years in merchandising strategy at Target, 6 years covering omnichannel, e-commerce, and social media retail at Gartner, a stint in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry con ..read more
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Episode 1: Growth Through Emotional Connections
Polaris - Interview Series
by polarislive
2y ago
Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Francisco Crespo, former Chief Growth Officer at Coca Cola and Daniel Yaffe, COO at AnyRoad, explore how brand growth can be achieved and measured, through creating emotional experiences and connections with consumers ..read more
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Episode 10: A New Era of Luxury: Experience Is Key
Polaris - Interview Series
by polarislive
2y ago
In this episode, Greg Klingaman, Global Reserve Retail Director at Diageo, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the new era of luxury retail and what role physical stores as we know it, have in the evolving retail landscape. They’ll also talk about Diageo's recent opening of Johnnie Walker Princes Street in Edinburgh, an exquisite brand experience centre and retail flagship for the world’s #1 Scotch whisky. Thanks for tuning in to Polaris. If you’re interested in discovering more content like this subscribe to our podcast and check out www.anyroad.com/blog ..read more
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Episode 12: To Affinity and Beyond: Delivering Brand Purpose Through Experiences
Polaris - Interview Series
by polarislive
2y ago
In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices. Don’t forget to subscribe ..read more
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Episode 9: The Experience Economy: Adapt or Die
Polaris - Interview Series
by polarislive
2y ago
In this episode, Max Lenderman, Experience Economy Pioneer, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about everything Experiential Marketing. Where it's been, its current state, where it's going, and most importantly–how do you get there? Max Lenderman is the leading voice at the vanguard of two massive trends in branding and innovation: Brand Experience and Brand Purpose. As founder and chief creative officer, he is a pioneering authority on purpose-led brand building, and has led campaigns for American Express Small Business Saturday, Dominos Oh Yes We Did, VW Safe Happens, an ..read more
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Episode 11: Redefining Experiential Retail: The Harry Potter Story
Polaris - Interview Series
by polarislive
2y ago
In this episode Justin Kahn, Former Executive Director of Global Retail Experience at Warner Bros. Entertainment, and Daniel Yaffe, COO & Co-founder at AnyRoad, will give you an inside look at the story behind the Harry Potter retail experience, and discuss the need to change the way you think about traditional retail.   Don’t forget to subscribe ..read more
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Episode 8: Why Brands Are Moving From Traditional Advertising to Branded Experiences
Polaris - Interview Series
by polarislive
2y ago
In this episode, Mary Lague, Vice President, Research at Pilot44 Labs, and Daniel Yaffe, COO & Co-founder at AnyRoad explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG (fast-moving consumer goods) brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences. They’ll also dive into the role this transformation will play in the future of retail experiences. Don’t forget to subscribe ..read more
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