Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/  Tech Talk Ya’ll on Spotify: https://podcasters.spotify.com/pod/show/techtalkyall/  Together Letters: https://www.togetherletters.com/  Edgewise Media: https://edgewise.media/  Adam’s Newsletter on Substack: https://adamjwalker.substack.com/ Adam on LinkedIn ..read more

After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes ..read more

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online? What are website conversions? Form fill Download a file Watch a video Purchase Donate What is conversion optimization? Making adjustments to your website to get people to take a desired action It’s an ongoing process that you must test and adjust Rand Fishkin (Sparktoro) - Precise attribution is hard to measure. Share our Blumer story. Less attribution, more refinement of ..read more

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online. Selling a service (like GreenMellen) Website development Coaching or consulting Graphic design Freelance writing Selling a physical product online E-commerce Swag Books Selling a digital product Ebooks and resources WordPress themes WordPress plugins Document templates Selling ..read more

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach. Where do I start with my marketing budget? Figure out what you’ve spent to this point. Create a document to track everything and work with your accounting team. Develop an ideal budget for what you’d like to spend. Think big and work backward to what is realistic. How much should I be spending on marketing? There’s no one right answer. It’s al ..read more

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach.  How does networking help my marketing? Get to know people in a more casual setting. Face and name recognition can be as important as brand recognition. Build a relationship with people before you begin selling. You might also meet people who can help your business. What kind of events can I network at? Conferences Tradeshows Panel discussions Volunteer opportunities Business happy hours Lunch & le ..read more

There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels. Robert’s 3 least favorite Direct mail: because it’s usually useless and hard to track. Billboards: because no one looks at them while they’re driving. Twitter: because it’s been officially run into the ground. Mickey’s 3 least favorite Spam email: Email marketing can be great, but it too often isn’t. Bogus LinkedIn connections: Don’t connect with me if I don’t k ..read more

Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack? What is a marketing stack? The set of tools and technologies that you use to plan, execute, and measure your marketing efforts. What are the different categories to consider? Website content management system (CMS) Domain name registrar, DNS, and Website host Customer relationship manager (CRM) database Email marketing platform Social media management Survey & feed ..read more

We’ve talked about several skills marketers need in previous podcast episodes. Now, let’s bring it all together and give an overview of the seven most important skills we all need to hone. Which ones do you need to work on? Planning: Just going out and “doing it” will likely end poorly. Get a strategy. Writing: It’s the key to great communication and creating great content. Consistency: Pushing hard on social media for a week won’t do much. Keep it up. Learning: Marketing is always changing, so you must stay infinitely curious. Testing: Some things work well, and some don’t. It’s vital to kno ..read more

Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and cons, which we’ll discuss here. What do we mean by guest contributions? Sharing content on a platform that you don’t own. It’s like public relations (earned media), but it’s with other content creators. What kind of content or platforms can you contribute to? Blogs Podcasts YouTube channels Social accounts What are the benefits to contributing as a guest? You don’t ..read more