Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads. Links Manticore Marketing’s website Mike Scott on LinkedIn Manticore Marketing on Instagram ..read more

Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how you can get started with PR at your small business. Links Cindy Miller Communications website Cindy Miller on LinkedIn Cindy Miller Communications on Instagram ..read more

Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond, on to discuss how we can all improve our project management. Brooke Desmond on the GreenMellen website Brooke Desmond on LinkedIn ..read more

What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly. Ali Green on GreenMellen's Website  Ali Green on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It ..read more

Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours. Links Bobby’s website: https://bobbykircher.com/  Papaya Search: https://papayasearch.com/ Bobby on LinkedIn: https://www.linkedin.com/in/bobbykircher ..read more

Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/  Tech Talk Ya’ll on Spotify: https://podcasters.spotify.com/pod/show/techtalkyall/  Together Letters: https://www.togetherletters.com/  Edgewise Media: https://edgewise.media/  Adam’s Newsletter on Substack: https://adamjwalker.substack.com/ Adam on LinkedIn ..read more

After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes ..read more

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online? What are website conversions? Form fill Download a file Watch a video Purchase Donate What is conversion optimization? Making adjustments to your website to get people to take a desired action It’s an ongoing process that you must test and adjust Rand Fishkin (Sparktoro) - Precise attribution is hard to measure. Share our Blumer story. Less attribution, more refinement of ..read more

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online. Selling a service (like GreenMellen) Website development Coaching or consulting Graphic design Freelance writing Selling a physical product online E-commerce Swag Books Selling a digital product Ebooks and resources WordPress themes WordPress plugins Document templates Selling ..read more

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach. Where do I start with my marketing budget? Figure out what you’ve spent to this point. Create a document to track everything and work with your accounting team. Develop an ideal budget for what you’d like to spend. Think big and work backward to what is realistic. How much should I be spending on marketing? There’s no one right answer. It’s al ..read more