In this episode, Laura Cole discusses Facebook advertising with one of Vivial's top Social Media Strategists, Abi Williams. With years of social media marketing for local businesses under her belt, Abi brings real-world experiences and examples as they talk through Laura's top five of the most important benefits of leveraging Facebook advertising ..read more

Join Laura Cole and Vivial's VP of Product, Todd Renard to discuss what you need to know about Google's rebranding of Google My Business to the Google Business Profile.   Then listen in as they go into what every local business owner should do to get their Google Business Profile ready for the holiday and the upcoming new year.  ..read more

From the ins and outs of Google Reviews to the types of content you should be utilizing on the platform, Vivial's V.P. of Marketing, Laura Cole, along with Todd Renard dive into how local businesses should be using Google My Business.  ..read more

In this podcast, Laura Cole discusses and expands on Vivial's recently published infographic, "7.5 Fundamental SEO Tactics." Joined by Vivial's VP of Product, Todd Renard, they break down what Search Engine Optimization is at the highest level and then dive into 7.5 tactics they feel are the most foundational to creating the best chance for Google to find you ..read more

Hosted by Vivial's V.P. of Marketing, Laura Cole, this episode is an introduction to the Simply Connected podcast series. Each month, Laura will be joined by an expert guest who will dive into areas of digital marketing giving tips, tricks, and valuable advice along the way.  As part of this introductory episode, V.P. of Digital Products, Todd Renard, joins Laura to talk about the presence every local business has online. Whether you take control of your online presence or leave it be, how you proceed can be the difference between new and missed opportunities.  ..read more

Paid advertising, specifically search engine marketing (SEM) and display advertising, is a powerful tool that can provide local business owners tremendous value. However, it is often underutilized or underperforming due to its complexity when local businesses take it on internally.  In this episode, Laura invites Dan Malloy, Vivial's SEM Product Manager, and Steve Trujillo, Vivial's Senior SEM Strategist to join here in a discussion starting with the basics of paid advertising and their experiences running paid ad campaigns for local businesses across the country in a variety of vertical ..read more

Join Laura and Todd Renard, Vivial's VP of Digital Product, as they dissect the anatomy of a Google search page. They break down the various components that local business owners need to be aware of on a search engine results page (SERP) and how to utilize them to their advantage.  ..read more

Converting potential customers into paying customers is a common struggle business owners face, especially in today's digital era where your competition is one just click or search away. In this episode, Laura Cole invites Vivial's Senior Director of Training and Channel Sales to join her in a discussion about the challenges they often see as local businesses try to convert leads into dollars and give their recommendations on how to combat them ..read more

In this podcast, Laura Cole tackles a topic that she feels really resonates with a lot of local business owners.  How to select a platform to use to market your business?  With a sea of options out there from do-it-yourself (DIY) to full management or somewhere in between with a digital marketing agency like Vivial.  Joining her is Steve Jecker, Vivial's Senior Director of Client Services to give his perspective. As someone whose team works directly with thousands of business owners, he has seen it all and talks about the benefits and advantages of each ..read more

In this episode, Laura Cole invites long-time Vivial Customer and owner of SRK General Construction, Scott Knese, to join her for a conversation about how he has used digital marketing over the years to grow his business.  Based out of St. Louis, MO, Scott started his business in 2011, and right off the bat, he knew that if he wanted to bring in more business he would need to invest an effort into marketing. After trying to do it on his own for a while, he determined he needed to partner with people that know the ins and outs of marketing.  That is when he found Vivial.   ..read more