42courses Blog » Copywriting
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Welcome to the 42courses.com blog. Here you will find interesting things we have found and musings from the team. For helpful and practical marketing and copywriting articles, browse through this copywriting blog.
42courses Blog » Copywriting
11M ago
Faster, higher, stronger has been the Olympic branding for almost a century. The brand essence of individual games do not spring to mind so easily. An examination of Olympic straplines and what marketers can learn from Mark Ritson, Rory Sutherland and the history of the Olympic games on rebranding and the need for a brand essence or purpose ..read more
42courses Blog » Copywriting
11M ago
Advice on copywriting from the wonderful Derek Walker ..read more
42courses Blog » Copywriting
11M ago
12 quotes on Copywriting by the father of advertising, David Ogilvy. A great guide for junior copywriters and a fantastic refresher for those looking for copy inspiration. Plus 2 great videos of Ogilvy on camera giving insights into the mind of one of the original greats of advertising from Madison Avenue ..read more
42courses Blog » Copywriting
11M ago
3 examples of creative ads - but which are good and which are great ..read more
42courses Blog » Copywriting
11M ago
There are so many must-read books, but there’s one that I always recommend to copywriting beginners. And it’s also a great refresher for experienced copywriters to get new ideas for writing words that sell ..read more
42courses Blog » Copywriting
11M ago
Learn how to write a blog with Nina Jervis who changed career by blogging to become a successful freelance writer ..read more
42courses Blog » Copywriting
11M ago
Dan Nelken podcast on copywriting, creativity and how to begin your career in advertising ..read more
42courses Blog » Copywriting
11M ago
Get inspired by some of history’s greatest copywriting ..read more
42courses Blog » Copywriting
11M ago
August can be a slow month if you’re trying to be creative ..read more
42courses Blog » Copywriting
1y ago
Writing is hard. So follow these rules to make your life easier. ..read more