Proofreading vs. Copyediting: Unveiling The Key Differences You Didn’t Know
Drop Cap Copy Blog
by Graeme
2w ago
Misplaced punctuation, grammatical errors, and typos can let down the pages of your brochure, blog, or website, making your business look bad. And you don’t want that, right? If you’ve written your own content, having it checked by a proofreader and copyeditor can be the best money you spend on your project. But, proofreading vs. copyediting – which should you use and which do you need? It’s usual for people to interchange these terms without realising the function each performs in refining and polishing a piece of copy. Both are vital to creating engaging content, yet they have different rol ..read more
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How To Find Clients As A Freelancer
Drop Cap Copy Blog
by Graeme
1y ago
As a freelance _____________ (enter your role here), how do you find clients? I would say ‘win’ clients, but that sounds unnecessarily competitive when us freelancers are all about collaboration. Do you find clients as a freelancer? Or do they find you? Either way, it can often be a source of worry. Well, maybe ‘worry’ is the wrong word. But it can often be challenging, let’s put it that way. A big – and vital – part of freelance life is finding clients. And clients are what you need to make money, hone your skills, and do your thing. But the question of where you’ll find clients as a freelan ..read more
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8 Of The Best Books For Copywriters
Drop Cap Copy Blog
by Graeme
1y ago
If you’re new to copywriting, the chances are you’ve got a reading list as long as your arm to get through. But even if you’ve been copywriting professionally for years, there’s always another one to add to the list. Following on from my blog, 7 Of The Best Books For Freelancers, I’ve now curated this new one: 8 Of The Best Books For Copywriters. So whether you’re a freelancer or an in-house writer, here’s my pick of the best books for copywriters. Having clamoured to get my hands on as many copywriting books as I can over my six years as a freelancer (and several before that), it’s fair to s ..read more
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7 Of The Best Books For Freelancers
Drop Cap Copy Blog
by Graeme
1y ago
NOW UPDATED   New to being a freelancer? Need some help from people who have ‘been there, done that’? Luckily, plenty of recommended books are available to help you through, whatever your profession. Here’s my pick of 7 of the best books for freelancers. Being a relatively experienced freelancer with 6 years of hard labour under my belt (at the time of writing),  you could say I’ve learned a thing or two. Through a mix of tenacity,  persistence, and eye-opening realities – and a lot of actual work – it’s all come together to get me where I am today. But there’s been anothe ..read more
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How To Write An About Page You Actually Like
Drop Cap Copy Blog
by Graeme
1y ago
Writing an About page can be the hardest – some might say the worst – part of writing your website. While any freelance copywriter will summon the copy gods to nail an About Us page for their clients, writing your own can leave you feeling frustrated – or just too far out of your comfort zone to get it done at all. But don’t let it put you off. Your About page is a key selling tool and it’s all about knowing what to include – and what you shouldn’t. So this article is about how to write an About page you actually like – and one that works. What is an About Page? Your About page should explain ..read more
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DropCapCopy – Pro Copywriter’s Member Spotlight
Drop Cap Copy Blog
by Graeme
2y ago
Being a member of the Pro Copywriters Network – an association that represents almost 1,000 pro commercial copywriters across the UK – comes with a lot of benefits.  For an annual subscription, it gives me a whole lot of support as well as webinars, workshops, and a whole load of guest blogs with other copywriter’s who have ‘been there, done that’. It’s certainly excellent value for money and a subscription worthy of keeping up. But it also means I can get to shout about my story and how a copywriting life really works. One of the areas on the PCN site is the Member Spotlight page ..read more
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5 Reasons Why You Really Should Use A Copywriter
Drop Cap Copy Blog
by Graeme
2y ago
  Copy is a direct conversation with the consumer. A tidy little quote that neatly sums up what copywriting is. But many businesses don’t use a professional copywriter because they’re not entirely sure what a copywriter actually does or, more importantly, the value one can add. Which might lead you to ask “Do I need one?”. Well-written and engaging words are important to every business. There’s the big stuff like your brochures, blogs, and brand messaging. There’s also the smaller stuff like product descriptions and social media posts which are just as valuable though often overlooked. B ..read more
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Procopywriters Member Spotlight: Revisited
Drop Cap Copy Blog
by Graeme
2y ago
Being a member of the Procopywriters Network, the UK’s largest association for commercial writers, comes with a lot of benefits.  For an annual subscription, it gives me a whole lot of support as well as networking and work opportunities. But it also means I can get to shout about my story and how a copywriting life really works. One of the areas on the PCN site is the Member Spotlight page. Here, copywriters get to answer a set of questions that shed some light on how they became a copywriter, their process, and their life as a freelance or agency copywriter. Not long after I joined PCN ..read more
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Best Freelance Copywriter Of The Year – Winner!
Drop Cap Copy Blog
by Graeme
2y ago
Best Freelance Copywriter Of The Year – Winner! Award season is getting into full swing once more. And many of our social timelines are erupting with friends or colleagues attending an event, or even celebrating a win. But one set of awards I look forward to each year are the SME News Awards. And this year I’ve picked up the ‘Best Freelance Copywriter Of The Year (Devon)’ award – again! Despite all the good things they achieve, SMEs are often overlooked by more established business or industry awards. But SME News looks at specific regions or industries to celebrate “the success stories of on ..read more
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The Greatest Freelance Copywriters…An Interview
Drop Cap Copy Blog
by Graeme
2y ago
A few years ago, a freelance, direct response copywriter from Germany called Haris Halkic ran his own site. Nothing unusual there. But Haris conducted dozens of interviews with other copywriters from all over the world, in a series he called ‘The Greatest Freelance Copywriters’. Epic stuff. But, earlier in 2021, Haris took the site down as he moved into an employed role that used his immense skills (you can find out more about Haris here). So while you can no longer reach the site, I managed to crawl the web using the Internet Archive and found my interview. Hurray! Obviously, it’s a few year ..read more
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