In the realm of search engine optimisation (SEO), topical authority reigns supreme. It’s not just about creating content; it’s about establishing your website as a trusted source of information in a particular field or niche. Understanding how to build topical authority is essential for anyone looking to improve their website’s visibility and rankings on search engine results pages (SERPs). What is Topical Authority? Topical authority refers to the expertise and trustworthiness a website has on a specific subject or topic. Search engines like Google use this metric to determine the relevance o ..read more

How to get SEO content for business right? I don’t think there is a business out there that would say no to the SEO gods gracing them with optimal search engine results. When writing your own content for your business, feeling as though you’re at the mercy of search engines can be a little deflating if you don’t know how they categorise content. Let me just say that it’s not as complicated as you might think. There are also loads of SEO tools out there to support your process. (PS: You can learn how to write SEO content for your business with a few copywriting mentorship sessions too.) As a te ..read more

Topical authority is an essential concept in the world of SEO. It refers to the level of expertise and credibility a website or an author has on a particular topic or subject matter. To put it simply, when you become an authority on a specific topic, your content is more likely to rank higher in search engine results for related keywords. This is because search engines, like Google, prioritise authoritative and relevant content in order to provide the best possible results to their users. Building topical authority involves creating high-quality, comprehensive content that covers all aspects o ..read more

It is no secret that staying ahead of the competition requires constant adaptation and optimisation. Your website is your baby, you must nurture it to full growth. One underestimated strategy that can significantly impact your business’s online presence is a comprehensive SEO content audit.  So, what are the magically transformative benefits that await your brand when you harness the power of SEO content audits? Let’s take a look. Unlocking SEO Visibility And Relevance Online content is a raging ocean of potentiality where creative efforts to ensure that your business stands out are indis ..read more

Optimising your SEO content is one of the first core building blocks in your SEO strategy to ensure you are bringing in traffic organically. Spending time on your web content can help you build up authority in search results, but first, you need an understanding of relevant search queries that match user search intent. One step too far? Okay… let’s rewind a bit. Billions of dollars, pounds, euros (insert relevant currency here) are spent on lead generation, without even considering the power behind search engines. Search engine results pages are among the first places people go to find the thi ..read more

Yes, we love a good “Five Reasons Why…” type of blog post as much as the next copywriting agency. They’re usually meshed together with a good dose of superfluous waffle, but this one’s an exception. Apart from this opener, this article has some meat, and is our take on why you should outsource copywriting for your business. First up, we respect that your business is close to your heart… We get it. Your business is your baby and you want to nurture it on your own. It’s also incredibly difficult to relinquish control over something that you know more about than anyone else could possibly fathom ..read more

Optimising your SEO content is one of the first core building blocks in your SEO strategy to ensure you are bringing in traffic organically. Spending time on your web content can help you build up authority in search results, but first, you need an understanding of relevant search queries that match user search intent. One step too far? Okay… let’s rewind a bit. Billions of dollars, pounds, euros (insert relevant currency here) are spent on lead generation, without even considering the power behind search engines. Search engine results pages are among the first places people go to find the thi ..read more

I have always loved writing. It has always been the way that I express myself best. From writing weird and wonderful stories as a child to now following my career path as an SEO copywriter. It’s been an interesting journey getting to where I am today, one I never would have foreseen, and that I wouldn’t trade for anything. Archetype Copywriting became an official thing in 2007, but there was a long back-story before that. School Taught Me One Thing Okay, school taught me a few things, but the one nugget that I remember clearly is that writing was easy for me. It was an escapist moment that I e ..read more

Businesses rely on active, professional communication with their clients in order to run effectively. How else would you stay in touch? There are a number of different content requirements that need to flow on a daily basis. Without a dedicated in-house copywriter or content team at your disposal, you might be missing a few beats. Possibly even sending out a few cringe-worthy typos in your brochures or whitepapers. Making the decision to outsource business content writing will remove the pressures associated with aligning your messaging to each content requirement. Your business no doubt has a ..read more

The digital domain seems to be flooded with freelance scribes. There seem to be SEO copywriting professionals on every website corner, but how many of them are successful freelance writers? There are a few common traits shared among some of the high-flying freelancers that separate them from the pack. Here are five qualities of successful freelance writers. Let us know if any of these apply to you. Practiced Self-Discipline As a freelancer, you are effectively running your own business. In order to be successful, you need to display a number of positive personal traits, including self-discipli ..read more