Google is cutting down 40% of search results!
Jones the Writer Copywriting Services Blog
by Vanessa
2w ago
Google released a core search engine update in March 2024 and part of that update is to focus on a high-quality content. They predict that they will reduce search results of a low quality by up to 40% with this new algorithm update. Now you can join the dots here to see what kind of low-quality content they mean. Without saying it, it’s implied that AI-generated bland unhelpful content will be the first to go. So if your website is predominantly low quality content that doesn’t actually answer searchers’ questions or provide meaningful information using Google’s EEAT formula, then your SEO eff ..read more
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Choose Your Own SEO Strategy Adventure
Jones the Writer Copywriting Services Blog
by Vanessa
2w ago
Four different SEO strategies for you to tackle I know a lot of us are always trying to configure our SEO and tweak it here and there to really suck the juice out of it. And I encourage that. SEO is an ongoing puzzle. It’s not just “set and forget” type of marketing activity. So with that in mind, I’ve proposed four overarching SEO strategies or components of an SEO strategy that I encourage you to look at this year. Now, depending on the size of your site or your brand, this can be a really overwhelming task. It might even take a whole team to action if you don’t have the resources; I suggest ..read more
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Boost Your SEO in 2024: Four Powerful Tactics
Jones the Writer Copywriting Services Blog
by Vanessa
1M ago
In the ever-evolving digital marketing landscape, staying ahead of the curve is essential to maintaining a competitive edge. Search Engine Optimisation (SEO) remains a cornerstone of online visibility, and as we move further into 2024, it’s crucial to adapt your strategies to align with the latest trends and algorithms. Here are four dynamic tactics you can incorporate into your SEO marketing to elevate your rankings and drive organic traffic. 1. Launch a YouTube channel and leverage it on your website Video content continues to dominate online platforms, with YouTube being the second-lar ..read more
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The Future of Web Design: Predictions and Trends for the Next Decade
Jones the Writer Copywriting Services Blog
by Vanessa
2M ago
This is a guest post. The web is transforming into a dynamic ecosystem. Lines blur between websites and immersive experiences, AI whispers personalised suggestions, and design choices carry the weight of environmental responsibility. Buckle up; the next decade of web design promises to be an exciting and unpredictable ride.  In this article, we’ll look at major trends and predictions for the next decade. We’ll briefly look at the benefits of keeping up with major trends. Then, we’ll focus on technological advancements, changing user expectations, and evolving design aesthetics in web des ..read more
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Google Search Console: unveiling its crucial role in SEO
Jones the Writer Copywriting Services Blog
by Vanessa
5M ago
Why do you need Google Search Console? Further deep-diving into the world of SEO, let’s shed some light on a tool that’s absolutely essential for anyone serious about improving their website’s performance: Google Search Console. What’s Google Search Console? Alright, first things first. Google Search Console, often lovingly referred to as GSC, is a free web service that Google provides. It’s like the backstage pass to your website’s performance in Google’s search results. This nifty tool gives you a direct line to Google, where you can see how your site is doing regarding search visibility. Th ..read more
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Top 5 Digital Marketing Blogs You Need to be Across
Jones the Writer Copywriting Services Blog
by Vanessa
1y ago
Do you work in marketing? Or want to become a successful blogger? Or are you the entrepreneurial type and want to improve your business’s marketing? Then you need to be across the following digital marketing blogs. Reading these blogs can help you stay up-to-date on the latest trends and best practices in content marketing. They can provide valuable insights and strategies for creating compelling content, growing an audience, and measuring the success of a content marketing campaign.  Additionally, reading these world-leading blogs can also be a great way to stay motivated and inspired a ..read more
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How To Find Your SEO Keywords
Jones the Writer Copywriting Services Blog
by Vanessa
1y ago
A step-by-step guide to choosing SEO keywords Choosing the right SEO keywords is essential for any successful SEO campaign. ‘Studies show that 93% of online journeys begin with a search engine.’ So you need to make the most of this and meet people (your potential customers and clients) where they are.  It’s imperative that you have an SEO keyword or phrase for every single webpage and every single blog post you have on your website. You need it to include in your post and to optimise your images for SEO. To begin with, it’s a good idea to have one primary keyword (and a keyword can be com ..read more
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Definitive SEO Checklist
Jones the Writer Copywriting Services Blog
by Vanessa
1y ago
Here is a comprehensive SEO checklist that covers essential aspects of search engine optimisation. Go through the list one by one and make sure you have completed the actions to ensure your best possible SEO outcomes. Keyword research and selection Identify target keywords and phrases that are relevant to your business and have a good search volume. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keyword ideas. On-page optimisation Ensure that the target keywords are included in the page title, meta description, headers, and body copy. Use descriptive and compelling title ..read more
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Does AI-generated Writing Hurt SEO?
Jones the Writer Copywriting Services Blog
by Vanessa
1y ago
Will Google automatically penalise you for using AI-generated content? No. Especially with their announcement that they will be releasing their own AI software, Bard, to the public mid to late February 2023. Here’s what Google says about using AI-generated writing when it comes to harming search engine rankings: ‘Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years. Focusing on rewarding quality content has been core to Google since we began. It continues today ..read more
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Hot Marketing Trends and Predictions for 2023
Jones the Writer Copywriting Services Blog
by Vanessa
1y ago
What is Pinterest Predicts? Each year, global social media platform, Pinterest puts out this uber cool trends guide called Pinterest Predicts. Pinterest Predicts is a feature offered by Pinterest that uses machine learning to predict what users will be searching for on the platform in the future. It takes into account various factors such as search history, Pin engagement, and account activity to make predictions about what users will be interested in. This feature is designed to help users discover new content and trends on Pinterest and helps marketers and businesses with their ads for the ..read more
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