If you have been on the internet for any length of time, you have probably heard multiple people talk about how great of a career copywriting can be. So, people dive into it and want to get started, but they have no idea where or how to find clients to pay them. While all of the internet gurus want you to believe that you’re going to make $10K a month with one hour a work while you sip your margarita on the beach, I’m going to let you know that it’s going to take a little more strategy than that. You can make a great living and you can build it up to that level, if you want to. Your first mont ..read more

Happy New Year, dear readers! I want to express my heartfelt gratitude to everyone who supported me through the ups and downs, especially those who shared encouraging words after my recent video where I debated quitting copywrting Your kindness truly made a difference, and I'm thrilled to announce that I'm back, reinvigorated, and ready to dive into the realm of content creation. Today, I want to share my insights into the art of pitching clients, a crucial aspect of the copywriting journey. Reflecting on the Past: Last year was a challenging chapter in my professional life. Burnout had taken ..read more

The top question I am always asked when it comes to building a business is around how someone can market themselves online. “Okay, I have a website, I have the skills, but how do I actually get clients? Especially more than just one or two clients?” After all, there are now a million platforms and different ways to do so these days. (Almost too many options to pick from.) "Do I have to dance on TikTok?" is often the second question, to which I say hell no. (Unless that's what fills your bucket, then by all means.) Or, most people equate marketing to MLM's or people who send you 9729742 emails ..read more

Forget all of the hacks, tricks, optimized morning routines, AI, and everything else for a moment. If you want to become a professional writer, you will have to do this ONE thing before you do anything else. What is it? (insert drum roll here) Write consistently. Yes. That’s really the secret. It’s not revolutionary, but it’s also not easy. Most people dream about being a writer in theory but don’t actually do it in practice. Until you are putting those hours in at your keyboard more days than not in your week, you will not see your writing career start to grow. Through my decade of profession ..read more

There are a lot of “pros” to being a freelance writer. You get to set your own schedule, choose your own projects, and in many cases focus on work that really excites and motivates you. There are some challenges as well, however, and chief among them is marketing. A piece at Entrepreneur estimates that writers will spend about 80% of their time marketing and 20% creating content in the early going. And yet, many freelance writers aren’t quite sure of how to direct those marketing efforts –– ultimately relying on paid third-party platforms (like Upwork or Fiverr) to simplify client acquisition ..read more

When it comes to succeeding with your email marketing, there’s a lot of conflicting advice out there. Should you have a million automations? Are you even successful if your list doesn’t have a million people? Shouldn’t you be making hundreds of thousands of dollars with every email you send? It makes it incredibly hard for businesses to measure success or have any idea if they’re doing well. While this won’t give you the guide to every part of email marketing (that will come soon!), it will certainly break down the basics of what you should write in your emails. At the end of the day, email ma ..read more

A few people who have been following my YouTube channel have been asking why I switched to ConvertKit from Mailchimp. The answer is simple: it’s my favorite email marketing platform for creators. Through the years as a copywriter, I’ve tested almost every email marketing platform out there. I would say most of them are fine and get the job done. Write email -> send email. Done. However, when it’s time to level-up your marketing game, you’re going to need more advanced tools to help you. One thing I’ve been obsessed with this year is the need to save time and it’s no secret that email market ..read more

There are a lot of “pros” to being a freelance writer. You get to set your own schedule, choose your own projects, and in many cases focus on work that really excites and motivates you. There are some challenges as well, however, and chief among them is marketing. A piece at Entrepreneur estimates that writers will spend about 80% of their time marketing and 20% creating content in the early going. And yet, many freelance writers aren’t quite sure of how to direct those marketing efforts –– ultimately relying on paid third-party platforms (like Upwork or Fiverr) to simplify client acquisition ..read more

Today’s blog is straight from the heart today. We need to talk about creating supportive environments and following your dreams. Is it gonna get ~woo woo~? Probably. But do some of you need it? Also probably. I don’t often get personal on the ~internet~, but in order to talk about today’s topic, there are a few things that you’ll need to know about my life and where I grew up. I grew up in the suburbs of a well-off city. It was the kind of city where my classmates got cars for their 16th birthday. Used reliable cars, but still, cars. The kind of city where everyone was expected to go to col ..read more

When it comes to succeeding with your email marketing, there’s a lot of conflicting advice out there. Should you have a million automations? Are you even successful if your list doesn’t have a million people? Shouldn’t you be making hundreds of thousands of dollars with every email you send? It makes it incredibly hard for businesses to measure success or have any idea if they’re doing well. While this won’t give you the guide to every part of email marketing (that will come soon!), it will certainly break down the basics of what you should write in your emails. At the end of the day, email ma ..read more