When it comes to writing a regular blog for your business, many small businesses can struggle to consistently come up with ideas that are going to connect and engage with their ideal clients. Sharing blog posts about your business are a great way to share your knowledge and expertise with your audience and establish yourself as a topic authority in your field. They also help to show that you’re committed to your brand and looking to grow and improve. If you’re looking to write about your business in your next blog, here are five ideas to get your started … What’s in the pipeline for your busin ..read more

Evergreen content is an absolute must for all small businesses and creating this kind of content should be an essential part of your content creation strategy. Having a bank of evergreen content will help save time in your business and provide you with a bank of relevant content that can be shared and repurposed multiple times. What is evergreen content? Simply put, evergreen content is content that stays relevant for a long period of time, so it’s still of use to readers months (or even years!) after you’ve published it. The name comes from ‘evergreen’ shrubs, which are long-lasting, retainin ..read more

There have been a lot of advances in the last few years when it comes to creating content for your business, most notably the fact that the use of AI has rapidly become more mainstream. Many businesses see it as a great time saving tool. Why spend time creating content for your brand when you can just ask ChatGPT to do it for you? Surely it’s win win, right? Well no, not exactly and I’ll tell you why … People don’t want to hear from a robot Fact. Building a successful business is all about building know, like and trust. People want to know you, the real you, what makes you and your business ti ..read more

When you’re launching a new product or service, it’s important to get your sales page right. Sales pages are what convert your audience into buyers and help you get orders and bookings. In my experience, many business owners aren’t sure where to start when it comes to crafting the perfect sales page, so here are my top tips to help get you started … 1. Write a compelling headline This is a pretty obvious one, but the headline is the first thing your reader is going to see, so it’s important to get it right and capture their attention from the get go. Be engaging and think about your hook. What ..read more

Whether you’re writing with your website, newsletter or blog in mind, producing content that is sharp, engaging and to the point is a fundamental part of connecting with your ideal client. But, whilst it may be tempting to just hit the ‘publish’ button once you’ve completed your initial draft, it’s always best to hold off until your copy has gone through the editing process to ensure that it really hits the mark. So, why exactly is the editing process such an integral part of producing copy that converts? 1 It helps you trim, polish and strengthen This might sound like an obvious one but it’s ..read more

If your business doesn’t have a blog, it’s something you should be definitely be exploring as part of your brand’s SEO strategy. It’s a great way to grow your SEO organically and improve your website’s rankings. There are tonnes of benefits to having a blog for your small business, including: 1 Increased website traffic A blog can help to drive traffic to your website by providing a platform for creating fresh, relevant content that can rank well on search engines. This can help to increase the visibility of your website and attract potential customers 2. Improved search engine ranking Regular ..read more

This is a question that I’m often asked and the answer is pretty simple … yes!!! If your website doesn’t have a blog or you haven’t updated your blog in a while you’ll definitely be receiving less traffic to your website than a business that blogs regularly. Fact. Having a blog is beneficial for your search engine optimisation (SEO) because it can help to improve your website’s ranking on search engines like Google. A blog provides a platform for creating fresh, relevant and keyword-rich content that can help improve your website’s ranking. Additionally, a blog can help to increase the number ..read more

January is the perfect time of year to start increasing your brand’s visibility and coming up with fresh content ideas that are going to really connect and engage with your customers. For many small business owners though, creating content can feel like a burden, just another job on your to do list that there’s never enough time for. That’s why I’ve put together five simple content ideas to get you started in 2023. 1. Are you up for a challenge? Why not host a social media challenge or competition to engage with your audience and generate user-generated content? For example, a “New Year, New Y ..read more

We all know that blogging regularly helps with the online visibility of your business. Every blog post you write and publish is another indexed page for your website and that’s going to help with getting your brand found on Google. Blogging regularly establishes you as a topic authority in your field, builds a relationship with your audience, increases your presence on socials and drives traffic to your website. Establishing a regular blog for your business really is a no-brainer, but if you need a bit of help improving your blog writing skills, I’ve put together a few tips and tricks to help ..read more

Most small business owners would agree that it’s essential to have a website for your brand. Your website really is the shop window for your business and it needs to look, feel and sound professional. If your website content doesn’t instantly engage and connect with your audience, they’ll most likely click on something else instead. If your website copy hasn’t had a refresh in a while, here are 5 signs that it might be in need of a revamp … 1.       It doesn’t reflect your brand Does the copy on your website reflect your brand and sound like you? Has your business ..read more