Why use a professional writer?
Writers Copywriting Blog
by richard
4M ago
You wouldn’t trust a plasterer to fix your boiler. You wouldn’t trust an accountant to service your car. And you wouldn’t trust Eric or Erica in Sales to remove your tooth. All these tasks are better done by specialists. In the same way, writing is a specialist skill. By using a professional writer, you can give your messages the best chance of being read, understood and acted upon by your intended audience. Here are five good reasons to hire a professional writer: 1. To get your message across. We’re all drowning in stuff to read, so why should anyone read your words above something else? A g ..read more
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Getting better words #3. How to brief well.
Writers Copywriting Blog
by matt
4M ago
So far, our ‘Getting better words’ blog series has brought you tips on choosing the right writer and costing a writing project. This time we look at how to brief a writer. Everyone agrees this is the most important part of a writing project. But it doesn’t mean the briefs are always good. Because putting together a clear brief takes time and a fair bit of work. So even though ‘garbage in’ means ‘garbage out’, many people managing writing projects rush the crucial part of it, and hope for the best. If you think of a project like sailing a yacht, a poor brief is like setting the writer off with ..read more
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Getting better words #2. The price is right… isn’t it?
Writers Copywriting Blog
by tony
4M ago
The first blog in our ‘Getting better words’ series busted a few myths about how to choose the right writer for your project. This time round, we explore how to cost a writing project accurately. Yes, it can be tricky – but it doesn’t have to be. In two important respects, paying for writing is much the same as paying for anything: You want value for money – to pay the right amount for the right results, but no more than you need to. You want certainty – to know exactly how much you’re going to pay, with no hidden extras or nasty surprises. But with writing, getting value and certainty isn’t ..read more
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Getting better words #1. If you don’t like kissing frogs, read on…
Writers Copywriting Blog
by tony
4M ago
Anyone who commissions writers regularly knows how important it is to choose carefully – trial and error can be very costly. If you want to avoid a lot of frog kissing in your search for your writing prince or princess, you might find this article useful. In our experience, when it comes to choosing the right writer, people often base their decision on what they think is important, not what is important. Here are some of the more common assumptions. I need a writer with specialist experience in my sector, right? Wrong. In-depth expertise in a particular subject doesn’t make someone a better wr ..read more
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Top casino bonuses
Writers Copywriting Blog
by Chloe Michele
5M ago
Best Welcome Bonus On Line Casino Offers ? Casino Enroll Bonuses You might get day by day, weekly or month-to-month bonuses based mostly in your degree or simply better bonus phrases than a player at a lower level than your self. Once you get high enough to be thought of a true VIP participant, devoted account managers, faster withdrawals, and other perks may be a part of your reward. At most casinos, you’ll be amassing some type of factors as you play. However, because of legal reasons, there are only a few out there choices which are why players flip to offshore on line casino websites. No m ..read more
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Don’t just step into your reader’s shoes – take a big jump
Writers Copywriting Blog
by tony
2y ago
Think about your reader. It’s probably the advice given most frequently to anyone who wants to improve their writing. Yet the evidence of many thousands of words of business communications suggests very few people listen to it. “We are this”, “We do that”, “We have the other”. Their only thought about the reader is the assumption that he or she is as interested in their company as they are. They’re not, of course. Nowhere near. But why don’t they think more carefully about it? Surely it’s obvious you should consider the person who’s going to read your stuff? The only explanation must be that t ..read more
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Tone of voice: fact or fiction?
Writers Copywriting Blog
by tony
2y ago
Most brand owners these days claim their treasured asset has a distinctive tone of voice, expressing a unique personality. But how many have actually achieved this? How many make full use of the variety, subtlety and complexity of language to create a style that really is different, and memorable for being so? I’d say only a very small number – a highly regarded, often-quoted band of pioneers. And most other brands simply try to imitate them. So what we now see in almost every sector – from banking to baking, software to menswear – is watered-down Innocents, not very shiny Apples and slightly ..read more
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We are innovative? Come on, try a bit harder please.
Writers Copywriting Blog
by richard
2y ago
George Orwell wrote: “Most educated people don’t realise how little impression abstract words make on the average man.” We agree. So it’s always been a mystery to us why businesses seem to want to pepper their communications with them. Words like innovation, integrity, quality, excellence, engagement. Vital business concepts, yes, but all pretty worthless words when used in isolation, as they don’t tell us anything, really – who decides what represents quality, for instance, or what constitutes innovation in any given business? Maybe the easiest way to demonstrate our point is to create an exa ..read more
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Free From… empathy?
Writers Copywriting Blog
by tony
2y ago
After more than 20 years in the copywriting business, my colleagues and I know what our strengths are. And, believe it or not, ‘a way with words’ is a long way down the list. All those ‘wordsmith’ qualities people seem to value – like making a product or service sound good in 50 characters, or knowing whether to use ‘less’ or ‘fewer’, or understanding where to put a comma in a sentence – are just skills you can learn. Minor skills, at that. Much more important to effective copywriting is something rather basic. And that’s the seemingly innate sense of another person’s perspective – an automati ..read more
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Keep calm, and communicate clearly
Writers Copywriting Blog
by sara
2y ago
There’s really only one thing on everyone’s mind right now. So much is unknown, and whatever we think we know changes on an hourly basis. However, having just spent the last week interviewing experts across the Asia-Pacific region on COVID-19’s business impact, I wanted to share three things I learned that I feel fairly certain about. 1. It has never been more important to communicate clearly Everyone is looking to leaders to provide guidance and direction. You’re probably dealing with the double whammy of trying to sustain business-as-semi-usual marketing with emergency response comms to your ..read more
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