Making an impression that lasts in your content marketing is crucial for developing brand loyalty. But how do you do it? You’ve got to be memorable. And by creating and sticking to the distinctive tone of voice guidelines, your customers will keep coming back for more. In this blog, we look at why your tone of voice is important and share some tone of voice examples from brands that are nailing their branding game. What is tone of voice?  We’ve written a couple of blogs on tone of voice before – why a consistent tone of voice is important? And how to create some good tone ..read more

You may be new to the world of Copywriting, or you may have time to spare and want to level up your know-how. With the new year fast approaching, there’s no better time to put improving your skills on top of your list. And with thousands of resources online and a million things to read, knowing where to start when it comes to upskilling can be daunting. But don’t sweat – we’ve been in the game long enough to show you how to improve your copywriting skills. Here are 20 great ways to level up our copywriting know-how in 2024.  1. Truly understand what a copywriter does Before you get in ..read more

Your website is the shop front of your business. First impressions matter and the words you use hold significant influence – on traffic, search results, conversions, engagement, user journey, newsletter sign-ups and customer retention. In other words, your copy will affect the success of virtually every aspect of your online marketing.  This website copywriting guide walks you through the A- Z of writing effective copy for your site. Instead of trying to cram a bunch of thoughts into a post or two, we’ve created a comprehensive guide for anyone who wants to understand how using the righ ..read more

As a business you want to provide an inclusive user experience so that your content is accessible to everyone. This includes people with sensory, cognitive, learning or physical difficulties that use assistive technology like screen readers. There are almost 14 million disabled people in the UK (22% of the population). People use screen readers for other reasons too. If you are not writing accessible content then there will be challenges on every page for people using assistive tools. Digital accessibility to your online shop, travel marketplace or bank, say, is as important as p ..read more

Copywriters exist to write great copy. And great copy exists to persuade its readers to act. The right words are the difference between successfully convincing a customer to depart with their cash and heading straight back to the search results. Everyone wants to increase their conversion rates and revenue, and persuasive copywriting is key. This blog shares our favourite persuasive copywriting techniques to help you level up your writing. Let’s go.  What is persuasive copywriting?  According to research by Nielsen Norman Group, most users skim and skip around a webpage, so u ..read more

#Copywriting has over 306 million views on TikTok, and a large majority of the tagged videos dub copywriting as the next big side hustle that is set to make you thousands. With a want to break away from the 9-5, creators on the video-sharing app note that copywriting is an easy way to increase your income with little to no effort – sounds easy, right? Well, we hate to be the bearers of bad news, but it may not be as simple as social media has made it out to be for those looking for a quick financial fix. You might have what it takes, but you might not, so we’re here to help you figure it out ..read more

Copywriting is an underrated art. Nearly anyone can string a few words together to create a sentence. And sometimes a sentence is all you need to effectively convey a message. But not everyone can craft a sentence that packs a punch; or one that will draw in your reader, keep them engaged and prompt them to invest in your brand. A good copywriter needs to ultimately know how to write well – if that wasn’t obvious already. But it’s not just writing skills that will determine the difference between a good copywriter and a bad one. In this article, we are going to look at 20 essential copywriting ..read more

Duplicate content is an SEO no-no. It confuses search engines, leaving them unable to figure out which pages to prioritise in the rankings. It’s likely to deter potential customers as well. If a quick Google search results in pages and pages of very similar or the same content, you’d be pretty frustrated too. But there are ways to keep on top of duplicate content, whether internal or external and in this blog, we will look at five great duplicate content checkers to give you a helping hand.   What is duplicate content? Duplicate content is a block of content identical or very similar to a ..read more

Humour is a fantastic marketing tool; it’s a great way to connect with your audience and build a loyal customer base who buy into your brand’s personality. Despite Claude Hopkin’s well-known advice that brands should avoid humour (as he writes in his book Scientific Advertising,) businesses that use humour well can see positive results. However, humour can be a tricky technique to get right – but luckily for you – it’s a skill that can quite easily be taught. This blog will let you in on our top tips and funny copywriting techniques to help you effectively use humour in your writing.   Pe ..read more

The majority of brands are making the most of their content marketing in 2022; in fact, according to the CMI, 66% of marketers are spending more on their content strategies compared to last year. Therefore, making an impression that lasts is crucial for developing brand loyalty. But how do you do it? You’ve got to be memorable. And by creating and sticking to the distinctive tone of voice guidelines, your customers will keep coming back for more. In this blog, we look at why your tone of voice is important and some of the brands nailing their tone of voice game.   What is tone of voice?&n ..read more