POV: You’re an entrepreneur who wants to write great website copy that converts your visitors to paying clients, but . . .  You don’t write for a living. Sure, you aced 11th grade English class, but writing a website? Psh, what does that even mean? No need to fret! We’ve compiled a DIY guide filled with website copywriting tips so you can leverage your site to generate more leads and make more money in your business.  The TL;DR Jump ahead to the section that interests you most: Why your website copy matters  Things you MUST include in your website copy Common pitfalls to avo ..read more

P.O.V.: You’ve just hit publish on the website of your dreams- or so you think. It has everything you think it needs to attract your ideal client, including beauty, style, and that nifty little bar at the bottom that displays your latest I.G. posts. You’re anticipating that your newly designed site will increase conversion for your business the minute you send it out to the world…  But then, one month down the road, you pop in to check your analytics, and it turns out that your website isn’t converting the way you’d hoped it would. Yeah, it has traffic flowing and getting in front of an a ..read more

Of all the pages of your website, chances are it’s your homepage copy that really keeps you up at night.  Why? Well, your homepage is very likely the most trafficked page of your site. It’s the first impression, the chance to win over your reader. But even more important… your homepage drives engagement, clicks, and even sales for the rest of your site. It’s often the make or break that gets readers from curious to interested.  So putting your best foot forward is well worth your time.  In this post, I’m putting together my favorite copywriting frameworks to help you write a str ..read more

This week’s blog post is brought to you by Laura Stoker at Laura Designed This. As a top-notch brand and website designer, Laura brings a decade+ of experience in UX, design, and brand experience for her clients.  Her new online workshop, The Six Hour Squarespace Site, helps busy entrepreneurs take control of, design and launch your website… in just one day. Follow her on Instagram and LinkedIn. Phew, designing the homepage of your website can feel a little daunting. It’s the page that is typically the ‘landing page’ for users (as in, where they first land on your website), so it’s g ..read more

Congratulations! You’ve decided to start a blog to share your passion with others. You have all the content you need to dive into your first blog post, but then you realize you don’t totally get how to write a blog post that ranks on Google.  We’ve created a round-up of eight of our favorite copy tips to help your newly bloomed blog receive a high ranking in Google as it gains the traction and visibility you’ve been dreaming of!   Identify who you’re writing to As marketing guru Meredith Hill says, “When you speak to everyone, you speak to no one.” So while you may feel compelle ..read more

Every page of your website has an important job to do. Your homepage helps entice readers to stick around and ‘direct’ them to the right inner page of your site. Your about page builds trust and likability. Your blog builds authority.  But your service page plays a very big role on your website. Unlike a physical or digital product, selling a service is really about selling you, the provider. Beyond just listing what you do, you need to build a case for why you’re the right choice and why your service is the right solution to the problem your reader is experiencing. It’s fair to say that ..read more

Imagine with me for a moment the feeling you have when you walk into your favorite coffee shop… The bell above the door chimes familiarly as you cross the threshold. The scratched and worn wood floors creak beneath your feet as you deeply inhale the smell of freshly ground Sumatra espresso…Your favorite. That blend of comforting senses causes a surge of belonging and warmth, like returning home after a long vacation. That is the power of brand awareness in your business. Our human desire for connection is both primal and universal. It’s why as consumers we seek belonging and community when ..read more

(And which do you need for your business?) If you have an online business, chances are you need content to fuel your marketing strategy.  Content is king, at least according to Bill Gates. And it often DOES feel like it rules our business-y lives…  That’s because knowing what kind of content to create, for what mediums, at the right time can often feel like an impossible feat.  What is content writing? What is copywriting? And when should you use these different content strategies in your marketing? Let’s discuss. The TL;DR What is copywriting? What do copywriters do? When d ..read more

25 A to Z best practices to optimize your email marketing strategy…and produce results Email marketing is hands down my favorite way to connect with prospects and clients. Why? Because even when you’re sending an email to your entire audience, it still has the potential to feel like a one-to-one conversation with a friend.  And when you grow your email list intentionally with relationship building and connection in mind, email marketing is also a powerful sales tool to close deals, sell course launches, excite and engage with new leads, and so much more. So here are 25 top tips for main ..read more

Originally, when I sat down to write this blog post, I planned to write about why your business needs a website. But then it occurred to me: unless you’re a brand new solopreneur still seeking your first few clients or an established offline business that sees the bulk of sales in a brick and mortar store, every business knows they need a website…right? Having a website really is table stakes in 2021. But when it comes to what your website can DO for your business, there’s a world of difference between adding a basic overview of your business and a phone number to reach and having a website ..read more