Here are some tips and tricks from Wordy Wednesday to help improve your writing.   Wordy Wednesday has been going for over a year now and we love the little community of followers we have. People genuinely seem to find the posts interesting, useful and sometimes entertaining. We like to mix them up a bit to include helpful tips and tricks, along with some downright language geekery! And we always ask people to join in and share their own examples relating to the topic we’re talking about each week.  In last month’s blog, we shared some grammar tips with you from the Crescent Copywri ..read more

Being inconsistent in the way you write disrupts the reader’s journey in processing your content. Grammar saves sales!   Style guides are like the Standard Operating Procedures (SOPs) for language. But you can bet your bottom dollar that most businesses have SOPs, handbooks and policies on almost every other aspect of business, but not on language. Why? Because it often isn’t seen as important.  Now, a grammar blunder probably won’t see you hauled through the courts like a HR blunder could. Just as the misuse of capital letters won’t have the same consequences as the misuse of compa ..read more

Couple regular short-form content with insightful, impactful long-form content and you’re onto a winner.   Long-form content used to be one of the sure-fire ways of upping your Google rankings… the more keywords you gave Google, the more it rewarded you. So the common belief was that long-form content was better and each piece should exceed 2,000 words. But then the world got busy. Busier than ever. And people suddenly didn’t have time to read (or write!) so much on a regular basis. People wanted short, snappy and informative pieces that were easily consumable – and they still do today ..read more

Where do ideas for blog posts come from? Thin air? Well yes, sometimes, but there are lots of ways you can find ideas. Let us tell you about a few...   Is one of the things that stops you writing regular blog posts the fact that you can’t seem to come up with ideas of what to write about? Here at Crescent Copywriting, we are big advocates of blocking off some time to come up with a list of blog ideas. If you do this, you are more likely to actually write the blogs, rather than procrastinating.  But where do the ideas come from? Thin air? Well yes, sometimes, but there are lots of wa ..read more

By producing content in a variety of forms, you’ll communicate with a larger percentage of your audience and increase your brand awareness…   Think about when you buy a new jacket, or a scarf. You love it, and you want to get as much wear out of it as possible, in as many ways as possible. Maybe you wear the jacket with a nice pair of chinos one day and a casual pair of jeans the next. Maybe you tie the scarf in a different way each day of the week (yes, it’s possible – Jo has a book for this exact purpose!). Content is no different. When you create a really good piece of content, you sh ..read more

Writing good content for Twitter is notoriously tricky. There’s a very specific knack to it. We know the scenario. You have Twitter open. You have a mere 280 characters at your disposal. You have to write something punchy, insightful and effective in that little box. Words that will sell your company’s products or services. By the time hashtags and Twitter handles are thrown into the mix, it’s no wonder that you might be struggling to find the right words.  Writing good content for Twitter is notoriously tricky. There’s a very specific knack to it. In fact, we find that it’s much harder ..read more

2020 has been a year of rapid language development – and yet, in so many ways, it's a year that has left us speechless. When you think of 2020, what words come to mind? It’s the year where ‘unprecedented’ can be used to describe pretty much anything that has happened. Where ‘remote’ is more likely to be used in relation to ‘remote working’ than the ‘remote control’. And where ‘circuit break’ probably has nothing to do with electrics. You know exactly what it means if someone says we need to ‘flatten the curve’ and ‘lower the R number’. You’re ‘Zoom-ready’ at work and you’re tired of trying to ..read more

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Across September, we posted about examples of great brand storytelling on our social media. And, we enjoyed the exercise so much that we want to share three of the examples we showcased across that series here on our blog. So, we bring you the storytelling masters Dove, John Lewis and Coca-Cola.  We have written before about how there is no better way to engage people than by involving them in a story – something that will stir their emo ..read more

Even the most expensive shoes need polishing. And so does your writing. You’ve written some killer copy. You’ve poured your heart and soul into it, steam was coming off the keys you were that eager to get all those brilliant thoughts down. You’re proud of it and cannot wait to post it on your website and social channels. STOP.  It needs editing.  ‘But I’m a good writer’, I hear you say. Indeed you are. But even the most expensive shoes need polishing. And so does your writing. Why is editing so essential? Here at Crescent Copywriting, every single piece of work that goes out to cl ..read more

What is it that makes us buy a product or service these days? Connection. A connection between us and the brand. We live in a world of choice. We can get almost everything in multiple different places. The aim of your content should be to engage your target audience enough to make that all-important connection so they choose you over your competition.  Now, the longer you can keep your reader’s attention, the more likely they are to become a loyal and returning customer in the long run. BUT, you only have a matter of seconds before they get bored and click away. And that counts for all ..read more