Every time you log into LinkedIn, you face bad news. Another marketer in your network got laid off.  Those lucky enough to survive layoffs are facing budget cuts and struggling to do more with less. It’s rough out there. But the businesses cutting back still want to see results. Marketing departments are still tasked with […] The post Affordable Excellence: How to Hire Top Freelance Writers at Lower Rates first appeared on Austin Copywriter ..read more

As a freelance content marketing writer, I’ve been tasked with writing about a lot of different industries over the years. But even though I’ve never worked as a cybersecurity specialist or a customer service agent, I’ve managed to write blog posts about those subjects (and many others) that speak to an audience of experts.  How […] The post 5 Research Strategies that Create Awesome Blog Posts first appeared on Austin Copywriter ..read more

When you finished your last class in your last year of school, you probably expected to leave homework behind forever. A person who becomes a professional writer may be the exact kind of nerd to miss school and homework in adulthood (it’s OK, this blog is pro-nerd). But the people you’re writing for likely don’t […] The post Content Readability: How to Write Content That Doesn’t Read Like Homework first appeared on Austin Copywriter ..read more

For all the wonders of words to help us communicate, think more deeply, and convey truth, they have a dark side. I can just as easily write up a statement that’s a bald-faced lie as one that’s true. Or I can convey an idea that that’s inaccurate—maybe one I fully believe—in a way that makes […] The post How to Use Statistics in Your Content Marketing Writing first appeared on Austin Copywriter ..read more

English (like all languages) changes a lot based on context. The language you use when texting a friend is different than how you’d write in a job application cover letter.  For writers, understanding how to shift the way you write based on context is part of the job. Anyone creating content for the web therefore […] The post Internet Language: Copywriting for the Extremely Online (And Everyone Else) first appeared on Austin Copywriter ..read more

Anyone that writes for a living doesn’t need to be told that language is important. Figuring out the right words to wield in the right order to effectively convey information is the job, after all. But even skilled writers can be prone to overlook ways that language can be harmful. Many of us use words […] The post Language Matters: How to Be a More Inclusive Writer first appeared on Austin Copywriter ..read more

U.S. culture (and many others) valorize hard work. We grow up steeped in the messaging that success is correlated to how hard you’re willing to work, and that developing a skill requires relentless hours of practice. And while that isn’t exactly inaccurate, it’s not the full picture. For writers—and knowledge workers in general—the quality of […] The post The Crucial Content Writing Step You May Be Skipping first appeared on Austin Copywriter ..read more

A good 90% of SEO writing is about creating content that’s valuable to the humans you hope will read it. But then there’s that other 10%—the part about understanding search engines and making sure your writing speaks to what the algorithms respond to. And a key step in getting that 10% right (and helping with […] The post SEO Writing 101: Don’t Skip SERP Research first appeared on Austin Copywriter ..read more