In today’s global market – where every brand out there is vying for attention – using the right words can make all the difference between standing out and falling flat. Whether it’s an attention-grabbing blog post, a series of engaging tweets, or a perfectly crafted email funnel, the impact of your message relies on the quality of its delivery. Easier said than done, right? After all, finding a copywriter who can seamlessly slip into your brand’s tone and amplify your voice across various platforms isn’t always a straightforward process. Don’t worry, though… Team Quirky (that’s us!) is here to ..read more

Marketing your business can feel like… a lot. From developing your brand identity to putting together a brand message strategy, there’s always something that you need to tackle or refine. However, there’s one BIIIIG factor that we believe can make the difference between a marketing plan that falls flat and one that hits all the right notes: hiring a copywriter. Specifically, when it comes to brand communications, hiring a copywriter can be one of the most effective ways to ensure that your business’ message, voice, and story remain consistent throughout all of your marketing efforts. That said ..read more

When it comes to digital and content marketing, high-converting content is all about understanding your audience, crafting compelling messages, and providing clear calls to action (CTAs) – especially if your main goal is to either boost sales or drive up engagement. However, this isn’t a matter of throwing things at the wall – or following whatever Instagram trend is popping at the moment – and then hoping for the best. It’s quite the opposite: High-converting content requires a lot more than just creativity and trend-hopping to succeed (aka, convert). So whether it’s blog posts, Reels, or soc ..read more

It’s no secret that AI has been doing some heavy lifting in the content and marketing world. And yes, it’s pretty impressive – from churning out articles to creating images, suggesting hot topics to keep you relevant, and even supplying you with an endless amount of snappy email subject lines.  However, it’s not all as great as it sounds. In fact, when it comes to understanding the nuances of culture, inclusive language, and community… AI is still trying to find its footing. At the end of the day, culture isn’t just about where you’re from or the language you speak. Culture combines socia ..read more

Nowadays, AI is more than just a buzzword – it’s reshaping the way businesses operate. From automated customer service chats to personalized product recommendations, AI has its fingers in many pies. But one area that’s been garnering a lot of attention lately? AI content marketing. For those of you who are still getting familiar with marketing for your business, content marketing is all about creating valuable, relevant, and even sharable content (hence the name) in order to attract and engage with your target audience. That infographic you saw a brand share last week? That’s content marketing ..read more

When it comes to CTA copywriting, there’s more to it than simply slapping a “Buy Now!” button on your page and calling it a day.  After all, a good CTA (also known as a call-to-action) is all about hooking your audience and turning them from passive browsers into engaged customers. But… where do you even start with CTA copywriting? And what’s the difference between writing a good CTA for, say, a travel business compared to a coaching business?  Luckily, we’ve got the lowdown on all things CTA copywriting… and we’re about to share all of ‘em with you, too! So buckle up, grab pen and p ..read more

A large part of intercultural marketing for global businesses is – you guessed it: intercultural copywriting. Much like intercultural communication, intercultural copywriting can help you get your point across in a way that doesn’t exclude a certain group of people, isn’t triggering to others and has enough power to create a long-lasting, genuine connection. Let’s face it: without intercultural copywriting, a global business or brand might have a harder time capturing the attention of a global audience because it’s either not easy to understand or it’s a little too aggressive and can be easily ..read more

As small business owners who dwell primarily online, website copy accessibility is one of the most important things you need to focus on. Why? Because we’re working towards an accessible and inclusive world, of course. However, not a lot of people focus on this. Instead, they simply publish their content and hope for the best. By choosing to write accessible website content – from your homepage to your services page, and even your blogs – business owners make the intentional and conscientious effort to make sure folx can consume their content without the hassle.  This includes, but is not ..read more

Nowadays, a one-size-fits-all approach to marketing simply doesn’t cut it. Consumers have become smarter. They’re more connected and hyper-aware of the techniques that marketers and advertisers use to get their message across. As such, they’re able to smell the BS from miles away… That’s where human-centered marketing comes into play. But what exactly is human-centered marketing? And how do you even go about switching up your “tried and tested” marketing and copywriting approach to add a little more value to the conversation with these techniques? You know we gotchu! Check out five of our fav ..read more

Copywriting is, without a doubt, one of the most powerful tools that you can employ to help propel your business forward, spread your message, and build your community. However, traditional marketing techniques have (unfortunately) taught us that copywriting should be manipulative, exploitative, and mess with our audience’s emotions all for the sake of a sale. Nuh-uh, honey.  We believe that, through culturally competent techniques, like feminist copywriting and human-centered marketing, businesses can still grow while creating positive impact that’s responsible, influential, and honest ..read more