As a copywriter, especially one navigating the complexities of ADHD, I've learned that the traditional multi-tasking, juggling-multiple-clients approach isn't always the most effective. For me, or my clients! That's why for 2024, I'm excited to introduce my new working method: The One-Client-At-A-Time Approach. (I know, not a jazzy name, but it does what it says on the tin!) This approach is rooted in the principle of focused work and Parkinson's Law (work expands to fill the time you have to do it!). By dedicating a two-week period exclusively to one client and their project(s), I can offer t ..read more

Introduction: Working with clients who don't have a clear brand voice can be very tricky. It's especially challenging when their marketing seems all over the place and you've got multiple stakeholders who ALL want to get involved in crafting a brand voice - because fun right?!  In my Paid to Write course, I delve into these challenges, offering strategies for copywriters facing unclear brand voices. So, what's the best way to handle this as a copywriter?? Let's look at some practical steps! Defining Your Role as a Freelance Copywriter: First, it's time to figure out what yo ..read more

The Secret to Getting Paid to Write? Just START. ? You’ve probably heard the adage: every journey begins with a single step. In the world of writing, that step is the act of starting. You might have a whirlwind of thoughts, grand plans, or even an entire epic tucked away in the recesses of your mind. But here's the unfiltered truth: if the words remain trapped in your thoughts, they won't reach the audience. And an unread masterpiece? It won’t generate any revenue. Thoughts Won’t Fill Your Bank Account The hard fact is that philosophising, dreaming, and 'one day I'll write this down' promises ..read more

I am beyond thrilled to announce my latest A Few Choice Words podcast episode with the inimitable Lindsay McGlone. If you're someone who revels in the deep, juicy and BS free - you're in the right place! Who is Lindsay McGlone? Lindsay wears many hats - from being an Instagram influencer to producing the Burlesque & Cabaret show, Reclaimed Hereford. But beyond these accomplishments, Lindsay stands out as a beacon of genuine authenticity in an oftentimes fake and shallow online space. As a queer, plus-sized, and proud Northern woman, her story is one of self-acceptance, resil ..read more

Abigail had been out of the traditional job market for some time as a stay-at-home mum. After going through a divorce, and with her kids getting older and more independent, she wanted to get back to work, but the corporate environment didn't appeal anymore. "I didn't want to go back to that corporate rat race," Abigail said. "I like to say nine to five, but it was never nine to five." When she saw an ad for a copywriting course, it piqued her interest. (Spoiler: It was mine! ?)  She had always enjoyed words, language, and analysing ads. The course offered a way to turn her interests into ..read more

A passionate freelance copywriter, Cassidy had poured a year into running her business seriously. Yet, despite working tirelessly around the clock, she was trapped in a cycle of modest earnings, ranging from $3,000 to $4,000 per month. The root of the problem? Although a talented writer, she had self-doubts. She didn't fully identify as a 'copywriter' and her business systems lacked foundation. The potential was there, but Cassidy was struggling to realise it. That's when she discovered my copywriting course! The course promised foundational training in sales copywriting, a gap Cassidy ke ..read more

It's Time to Write Your Next Chapter. Do you dream of turning your passion for writing into a profitable business? Are you tired of the 9-5 grind and yearning for more freedom, fulfilment, and financial success? ? Well, it’s time to stop dreaming and start doing. I've got something that's about to change your life!   Introducing: Paid to Write - the 6-month Course I'm absolutely thrilled to announce that registration is NOW OPEN for my brand new copywriting course—Paid to Write! This course is designed to equip you with the knowledge, skills, and support you need to launch a successful ca ..read more

  AI won’t replace you. Someone using AI will. In 1997, IBM's Deep Blue, an artificial intelligence (AI) machine, defeated world chess champion Garry Kasparov, ushering in a new age of AI. But that’s not the end of the story because shortly after, a new victor emerged: Deep Blue working with Garry Kasparov. Working together, the man and the machine became more than the sum of their parts. Just like in chess, where AI can calculate countless potential moves and strategies within seconds, it takes a human to introduce the unpredictable, read the opponent, and bring creativity into play. I f ..read more

  A letter from 26-Year Old Chantelle   I am a 26 year old working as a sales executive for a huge multinational company selling chocolate.  Now, for those of you in school, or who have (like I nearly did), given up on your dreams, that might sound fine.  And for those of you younger or older than me, it might sound fine. In fact, it is literally fine.  But that’s all it is. FINE. And fine will never be enough for me.  If I look back on my life at 80 years old and say it was fine, I will be deeply broken. Because I want it all. I want deep, unspeakable love. I wan ..read more

  How Jenna Kutcher Got 105K Email Subscribers! Ever wonder why your inbox is always brimming with interesting quizzes from your favourite marketers? Well, it's not just fun and games, friend:  It's an ingenious strategy called Quiz Funnels!   What's the Buzz About Quiz Funnels? A quiz funnel, in simple terms, is a marketing approach that employs online quizzes to engage with potential customers and qualify them for suitable products or services. It's an interactive method of lead generation and an excellent way to create segmented email lists. Even more, they're a fantasti ..read more