According to the latest findings from The ProCopywriters 2024 Survey, 81% of copywriters are NOT making their clients aware of the fact that they use AI in their work... Let alone how they use it or how they're protecting their client's data and privacy in the process... ? This statistic terrifies me in 2 very specific ways: 1. It tells me that a majority of copywriters feel like using AI in any way is cheating (it's not). 2. It tells me that a majority of copywriters are using their client's information in a way they might not like, approve of, or (importantly) consent to. I am firmly in the ..read more

Can Motion REALLY live up to the hype?! For about a year now, I've been bombarded with social media ads for this AI assistant tool: Motion. Maybe you have too?   Motion claims to automatically plan your day for you based on your priorities, availability and tasks, dynamically optimising your schedule dozens of times a day, automatically, to adjust for changes like moved meetings and shifting priorities. And the ads make wild promises like: ?? "Increase your productivity by 137%!" I KNOW. I was skeptical too. But I decided to give Motion a try, because I have ADHD, a to ..read more

As a copywriter, especially one navigating the complexities of ADHD, I've learned that the traditional multi-tasking, juggling-multiple-clients approach isn't always the most effective. For me, or my clients! That's why for 2024, I'm excited to introduce my new working method: The One-Client-At-A-Time Approach. (I know, not a jazzy name, but it does what it says on the tin!) This approach is rooted in the principle of focused work and Parkinson's Law (work expands to fill the time you have to do it!). By dedicating a two-week period exclusively to one client and their project(s), I can offer t ..read more

Introduction: Working with clients who don't have a clear brand voice can be very tricky. It's especially challenging when their marketing seems all over the place and you've got multiple stakeholders who ALL want to get involved in crafting a brand voice - because fun right?!  In my Paid to Write course, I delve into these challenges, offering strategies for copywriters facing unclear brand voices. So, what's the best way to handle this as a copywriter?? Let's look at some practical steps! Defining Your Role as a Freelance Copywriter: First, it's time to figure out what yo ..read more

The Secret to Getting Paid to Write? Just START. ? You’ve probably heard the adage: every journey begins with a single step. In the world of writing, that step is the act of starting. You might have a whirlwind of thoughts, grand plans, or even an entire epic tucked away in the recesses of your mind. But here's the unfiltered truth: if the words remain trapped in your thoughts, they won't reach the audience. And an unread masterpiece? It won’t generate any revenue. Thoughts Won’t Fill Your Bank Account The hard fact is that philosophising, dreaming, and 'one day I'll write this down' promises ..read more

I am beyond thrilled to announce my latest A Few Choice Words podcast episode with the inimitable Lindsay McGlone. If you're someone who revels in the deep, juicy and BS free - you're in the right place! Who is Lindsay McGlone? Lindsay wears many hats - from being an Instagram influencer to producing the Burlesque & Cabaret show, Reclaimed Hereford. But beyond these accomplishments, Lindsay stands out as a beacon of genuine authenticity in an oftentimes fake and shallow online space. As a queer, plus-sized, and proud Northern woman, her story is one of self-acceptance, resil ..read more

Abigail had been out of the traditional job market for some time as a stay-at-home mum. After going through a divorce, and with her kids getting older and more independent, she wanted to get back to work, but the corporate environment didn't appeal anymore. "I didn't want to go back to that corporate rat race," Abigail said. "I like to say nine to five, but it was never nine to five." When she saw an ad for a copywriting course, it piqued her interest. (Spoiler: It was mine! ?)  She had always enjoyed words, language, and analysing ads. The course offered a way to turn her interests into ..read more

A passionate freelance copywriter, Cassidy had poured a year into running her business seriously. Yet, despite working tirelessly around the clock, she was trapped in a cycle of modest earnings, ranging from $3,000 to $4,000 per month. The root of the problem? Although a talented writer, she had self-doubts. She didn't fully identify as a 'copywriter' and her business systems lacked foundation. The potential was there, but Cassidy was struggling to realise it. That's when she discovered my copywriting course! The course promised foundational training in sales copywriting, a gap Cassidy ke ..read more

It's Time to Write Your Next Chapter. Do you dream of turning your passion for writing into a profitable business? Are you tired of the 9-5 grind and yearning for more freedom, fulfilment, and financial success? ? Well, it’s time to stop dreaming and start doing. I've got something that's about to change your life!   Introducing: Paid to Write - the 6-month Course I'm absolutely thrilled to announce that registration is NOW OPEN for my brand new copywriting course—Paid to Write! This course is designed to equip you with the knowledge, skills, and support you need to launch a successful ca ..read more

  AI won’t replace you. Someone using AI will. In 1997, IBM's Deep Blue, an artificial intelligence (AI) machine, defeated world chess champion Garry Kasparov, ushering in a new age of AI. But that’s not the end of the story because shortly after, a new victor emerged: Deep Blue working with Garry Kasparov. Working together, the man and the machine became more than the sum of their parts. Just like in chess, where AI can calculate countless potential moves and strategies within seconds, it takes a human to introduce the unpredictable, read the opponent, and bring creativity into play. I f ..read more