ProCopywriters Blog
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Founded and managed by copywriters, we exist to elevate the profession of copywriting, provide learning and development opportunities, and help our members showcase their skills, raise their profiles and find work. Explore the blog where UK's largest membership organisation offering info and advice to UK copywriters.
ProCopywriters Blog
1M ago
"My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?"
The post Sophie Lain – ProCopywriters Member Spotlight first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
1M ago
Is your quest for perfection standing in the way of a good job?
The post In praise of mediocrity first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
2M ago
Maintaining a high-quality legal blog is an invaluable marketing strategy for lawyers. A legal blog helps lawyers to build their reputation so they retain existing clients and attract new ones. […]
The post Better blogs for lawyers: 12 tips first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
2M ago
Hayley Maguire helps you sharpen your headlines.
The post Five headline writing hacks first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
3M ago
"Corporate buzzwords can sneak up on you. One week, they’re original. The next, they’re everywhere and your copy is out of date."
The post Shaun Weston – ProCopywriters Member Spotlight first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
3M ago
When you’re speaking to an audience with knowledge, you don’t need to put on an “expert” voice.
The post Cut the jargon. The best B2B writing is plain and simple first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
3M ago
"Talk to other copywriters! I know it can be intimidating, but even just chatting to a few people on LinkedIn can be helpful. You can learn from their skill, their experience, and their advice."
The post Corinna Keefe – ProCopywriters Member Spotlight first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
3M ago
Helen Beckingham highlights the clangers you'll want to steer clear of if you want to write product descriptions that sell
The post 7 disastrous (and avoidable) product description mistakes first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
3M ago
How can pillar pages and topic clusters improve your website's search engine performance?
The post Use pillar pages and topic clusters to optimise your content for SEO first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more
ProCopywriters Blog
4M ago
Use Sally Fox's checklist to make sure your copy is ready to send
The post Copywriting checklist: check your copy before you publish first appeared on ProCopywriters | the Alliance of Commercial Writers ..read more