Real talk: If your website is missing just ONE of these 5 key conversion pages… …you could be missing out on TONS of new leads… Or worse – paying customers.  In this blog, I’m going to walk you through the 5 most important pages EVERY SINGLE website should have. Why you need it, what to put on it, and most importantly…  I’ll give you the tools you need DIY it yourself – like a pro. Hey, Posse! What’s up? It’s Alex.  Coming at ya this week with a tutorial that sooooo many Posse Peeps have been asking me for – some TLC for outdated, lackluster, poor-converting websites! Well… I he ..read more

Meet Dan Martell – author of the bestselling book Buy Back Your Time. He went from being behind bars at age 15 to being a highly successful entrepreneur… I got the chance to chat with Dan and his story is inspiring as hell. Hey, Posse! What’s up? It’s Alex.  Coming at ya this week with an exclusive interview with the incredible Dan Martell.  Now, if you don’t know Dan, I want to tell you just a little bit about him before jumping into the interview…  Dan is a serial entrepreneur, investor, and coach who has helped thousands of entrepreneurs around the world build successful busi ..read more

If you’re a new copywriter stuck somewhere in between “side hustle” and “burn out”… And you’re ready to raise your rates, attract dream clients, escape the grind and build a business you absolutely love. Then this blog is for you.  I’m sharing 4 easy steps you can follow – starting TODAY – to go from a new copywriter to an indispensable ASSET who your dream clients will gladly pay top dollar. Hey, Posse! What’s up? It’s Alex.  Coming at ya this week with something that is a BIG question ALL copywriters in the beginning stages of their career ask… How do you build a sustainable copywr ..read more

Everyone wants to take a side… A.I. is good! No – A.I. is bad! A.I. will replace all copywriters! No – A.I. is useless garbage! The truth is, when it comes to A.I… It’s not black or white, good or bad, all or nothing. But one thing is for sure…  A.I. is HERE.  And it’s only going to get better and better…  So if you’re ready to STOP resisting it… Start embracing it… And learn exactly how you can LEVERAGE this tool to your advantage…  Make yourself indispensable to your DREAM clients… And get paid more money… Then this blog is for you because I’m about to show you THR ..read more

Hey, Posse! What’s up? It’s Alex. Yup you KNEW I couldn’t let Barbie’s cinematic debut pass me by without breaking it ALL down for you here on my Channel.  Now I’m sure that, like me, Barbie is allllll you’ve been hearing about for months now.  And the hype has been even more amplified in the last week or so since the movie was released.  Marketing gurus everywhere are celebrating Mattel and Warner Bros. for pulling off a marketing campaign for the ages… And while they aren’t revealing the marketing budget they had… You can be certain that it was pretty massive.  But the co ..read more

Threads.  Unless you’re COMPLETELY disconnected from recent news, pop culture, and social media… Then chances are pretty good that Meta’s new social platform – THREADS – is all you’ve been hearing about since its launch date in early July.  It’s generating quite the hype.  With 10 million signups in the first 7 seven hours…  And over 70 million signups in less than 48 hours…It’s quickly breaking records as one of the most successful platform launches ever.  But… is the hype worth it? Is THREADS here to stay? Or will it be yet another hyped-up social platform that quick ..read more

Webinars are one of the most effective strategies you can use to grow your business…  With some studies saying that the average webinar generates between 500-1,000 new leads… And converts at 55%…  Thinking of creating a webinar for your business? In the blog, I’m going to show you exactly how to build a webinar funnel from start to finish. Hey, Posse! What’s up? It’s Alex.  This week, we’re going to get into the nitty-gritty details of planning and executing a high-converting webinar.  Now I LOVE marketing.  But I especially love webinars. They are one of my favorite t ..read more

Over the last 10 years as an entrepreneur, I’ve developed 7 non-negotiable habits that I think have been pretty vital to my success.  And in this blog, I’m sharing them all with you… Including the most important habit you can EVER learn in business…  Hey, Posse! What’s up? It’s Alex.  Taking a twist this week with a more personal blog on the 7 smart habits that have contributed massively to my success over the last decade… And not just my success in business… But my happiness, my fulfillment, my relationships, and my work/life balance (although that last one I’m still working on ..read more

Your brand story is how your customers connect to you, rally behind you and it’s THE REASON they stick with you.  Every single brand in existence has a powerful story – yes, even yours… But extracting that story… And writing it in a way that’s not only relevant to the reader… but also MAGNETIC… Is something that A LOT of freelancers, brands, and business owners struggle with.  So in this blog, I’m going to share my proven 3-part storytelling structure – based on screenwriting principles used in Hollywood cinema – that will help you craft a deeply relatable brand story that magnetizes ..read more

Real talk: If your website is missing just ONE of these 5 key conversion pages… …you could be missing out on TONS of new leads… Or worse – paying customers.  In this blog, I’m going to walk you through the 5 most important pages EVERY SINGLE website should have. Why you need it, what to put on it, and most importantly…  I’ll give you the tools you need DIY it yourself – like a pro. Hey, Posse! What’s up? It’s Alex.  Coming at ya this week with a tutorial that sooooo many Posse Peeps have been asking me for – some TLC for outdated, lackluster, poor-converting websites! Well… I he ..read more