(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday March 18th, 2022. Hope you like it :) Listen to this email here:     Swipe: This was an ad ran in Reader’s Digest in 1966 asking readers to “write in for a free booklet.” “Writing in for … The post The S.T.U.P.I.D. Email <br> (03-18-2022) appeared first on Copywriting Course ..read more

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday March 11th, 2022. Hope you like it :)   Listen to this email here:     Swipe: This is a cool ad from 1974 showing the affordability of a Triumph Spitfire sports car vs other luxury brands. I … The post The S.T.U.P.I.D. Email <br> (03-10-2022) appeared first on Copywriting Course ..read more

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday March 4th, 2022. Hope you like it :)   Swipe: Look at this clever little marketing outreach: My buddy Steve Chou received this chocolate bar in the mil from Klaviyo (an email delivery company). It says: “You fill my … The post The S.T.U.P.I.D. Email <br> (03-04-2022) appeared first on Copywriting Course ..read more

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday February 25th, 2022. Hope you like it :) Listen to this email here:     Swipe: This is a great product description & graphics by Magic Spoon: This colorful graphic shows the different flavor offerings with surrounding copy … The post The S.T.U.P.I.D. Email <br> (02-25-2022) appeared first on Copywriting Course ..read more

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday February 18th, 2022. Hope you like it :) Listen to this email here:     Swipe: This is a cool Mars Bar “Ingredients” Ad from 1957: With very little text it does a great job of showcasing the … The post The S.T.U.P.I.D. Email <br> (02-18-2022) appeared first on Copywriting Course ..read more

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday February 11th, 2022. Hope you like it :) Listen to this email here:     Swipe: This is a cool ad for a “Genuine Bell” phone from 1983. It uses “text and arrow markup” to showcase the features … The post The S.T.U.P.I.D. Email <br> (02-11-2022) appeared first on Copywriting Course ..read more

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday February 4th, 2022. Hope you like it :) Listen to this email here:     Swipe: This clever ad from 1967 showed the news was about to “change” by showing one side of Peter Jennings’ face in black … The post The S.T.U.P.I.D. Email <br> (02-04-2022) appeared first on Copywriting Course ..read more

I want to show you a concept coined by famous copywriter Joseph Sugarman called “The Slippery Slope.” Here’s a video I made explaining it: This is the Slippery Slope: Joseph Sugarman stated the job of a headline was to act like “A slippery slope” in which the person would be: …first sucked in by the headline ….then sucked in by … The post The “Slippery Slope” of Marketing appeared first on Copywriting Course ..read more

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday January 28th, 2022. Hope you like it :) Listen to this email here:    ; Swipe: Look at this kind of wild Smith & Wesson “Steak Gun” ad from 1988. They use an incredibly grabbing image to show … The post The S.T.U.P.I.D. Email <br> (01-28-2022) appeared first on Copywriting Course ..read more

 I’ve built a combined home office and Video Podcast Studio in one room. This allows me to work from home and also interview podcast guests with a full 3-camera setup. The video podcast has 3 camera angles, and is live-edited by a producer who sits by a video switching board. You can see the layout of all the equipment … The post My Podcast Studio (and Home Office) Setup appeared first on Copywriting Course ..read more