The Science of Sensory Marketing
Harvard Business Review » Strategy
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3d ago
The past year has brought a rush of interest among academics in how sensory inputs influence consumers on deep, non-conscious levels--and companies are ..read more
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Pipelines, Platforms, and the New Rules of Strategy
Harvard Business Review » Strategy
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3d ago
For decades, the five-forces model of competition has dominated the thinking about strategy. But it describes competition among traditional "pipeline ..read more
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Insurance Companies' Untapped Digital Opportunity
Harvard Business Review » Strategy
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3d ago
Digitization can reduce costs and improve services ..read more
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APIs Aren't Just for Tech Companies
Harvard Business Review » Strategy
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3d ago
For smaller companies, they can be essential to unlocking new value during a digital transformation ..read more
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Shareholders Are Pressing for Climate Risk Disclosures. That's Good for Everyone.
Harvard Business Review » Strategy
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2w ago
New research finds that this activism leads to more transparency and that markets react favorably ..read more
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Eclipse of the Public Corporation
Harvard Business Review » Strategy
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2w ago
The publicly held corporation has outlived its usefulness in many sectors of the economy. New organizations are emerging. Takeovers, leveraged buyouts ..read more
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The Power of Positive Surveying
Harvard Business Review » Strategy
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2w ago
Research suggests a new way for companies to use customer satisfaction surveys: Instead of asking customers what went wrong, begin by asking what went ..read more
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6 Leadership Paradoxes for the Post-Pandemic Era
Harvard Business Review » Strategy
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2w ago
To thrive in an increasingly complex world, leaders will need to develop seemingly contradictory skill sets ..read more
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6 Strategies for Leading Through Uncertainty
Harvard Business Review » Strategy
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2w ago
Start by embracing the discomfort of not knowing ..read more
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Why AI That Teaches Itself to Achieve a Goal Is the Next Big Thing
Harvard Business Review » Strategy
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2w ago
Most machine learning systems leverage historical data to make predictions. But learning through trial and error lead to more creative solutions ..read more
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