What if you could have the coolest sunnies and care for the environment at the same time?  Well, guess what, you can!  Being environmentally friendly with sunglasses is simpler than you might think.  By making conscious choices about the materials, brands, and maintenance of your shades, you can simultaneously protect your eyes and the planet.  Let's dive in and find out how you can make a difference while looking stylish. Choosing Environmentally-Friendly Materials Our sunglasses are handcrafted using environmentally friendly processes from durable bamboo and hardwoods suc ..read more

Wooden sunglasses are more than just a fashion statement; they effortlessly exude coolness, no doubt about it. They are also essential for keeping your eyes safe and happy.  Whether you’re soaking up the sun, hitting the slopes, or cruising the streets, wearing sunglasses every day can make a huge difference for your eye health and comfort.  Let’s find out why you should never leave home without your sunnies! Sunglasses Shield Your Eyes from UV Rays The sun is a perfect example of a frenemy.  It emits ultraviolet (UV) rays that can harm your eyes and increase your risk of d ..read more

When we think of UV protection, we often associate it with summertime and beach vacations. The truth is that UV rays can be just as harmful during the winter months. The cold weather can deceive us into thinking our skin is safe from sun damage. In this blog post, we'll unveil the hidden dangers of UV rays during the colder months. We'll also provide essential tips for winterising your skin with UV protection. Winter Sun: Unveiling the Hidden Dangers of UV Rays Contrary to popular belief, UV rays are not solely dependent on temperature or season. Even on cloudy winter days, UV rays penetrate t ..read more

Sunglasses are more than just a fashion accessory! They are vital for protecting your eyes from the harmful effects of the sun's ultraviolet (UV) rays. Sunglasses protect your eyes from harmful UV rays and reduce the risk of long-term damage. At SOEK®, we understand the importance of finding the perfect shades that protect your eyes and reflect your style. Eye Protection and Style: Discover the Different Types of Sunglasses Aviator Sunglasses Aviator sunglasses, made famous by pilots, are a timeless classic. With their large, teardrop-shaped lenses and thin metal frames, aviators exude a sense ..read more

Nothing completes a summer look quite like a pair of stylish shades. But as much as we love our sunglasses, they can quickly become smudged and dirty with regular wear. Don't let grime ruin your favourite accessory in five easy steps. You can keep your shades sparkling all season long with proper sunglasses care! Whether you're hitting the beach or lounging by the pool, these simple cleaning tips will ensure your sunglasses stay clean and ready to protect your eyes from harmful UV rays. So grab a microfiber cloth and get ready to shine! Here's how to clean your sunglasses like a pro! 5 Simple ..read more

Ready to change for the better and avoid the usual plastic sunglasses? Wooden sunglasses are a stylish and eco-friendly alternative. But with so many options available, it can be overwhelming to find the perfect pair. Don't worry! We've got you covered! In this blog post, we'll share five tips for finding your ideal pair of wooden sunglasses that will look great and positively impact the environment. 5 Tips to Find the Perfect Pair of Wooden Sunglasses Wooden sunglasses are not only stylish but also eco-friendly. So, not only will you be making a fashion statement with wooden sunglasses, but ..read more

We know how important it is to protect our eyes from the sun's harmful UV rays. But did you know that sunglasses can be fashionable too? Sunglasses have been a fashion staple for decades, and the trends are always changing.  Here we'll show you five of the most popular sunglass trends that will be huge in 2023 so that you can stay ahead of the curve and keep your style fresh. 5 Sunglass Trends To Look Out For In 2023 When it comes to sunglasses, certain trends are constantly evolving and changing. Here are some of the top sunglass trends to look out for in 2023: Oversized Colourful Fram ..read more

Make this summer a season to remember and discover Australia’s great outdoors. Grab your shoes, sunscreen, and Soek sunnies and enjoy all Australia offers! Experience the Great Outdoors Summer in Australia falls between December and February and boasts sunny days and balmy temperatures. A large nation, the north of Australia falls in a more tropical climate, and the summer season takes place in the wet season, meaning some tourism operations are closed due to flood risks. Head to Southern Australia for the best outdoor summer experiences and enjoy the hot and sunny weather as you explore the e ..read more

Summer's just around the corner, and the pristine beaches of Australia's coasts are calling! With over 11,000 beaches along the Australian coast, you're spoiled for choice when choosing a spot to soak up the sun and have a dip in the ocean, but thankfully Tourism Australia has narrowed down the options, letting us know which are the best beaches to plan a trip to this summer. So grab your togs, slap on your sunscreen and pop your sunnies in your bag (check out our range); it's time to find out which beaches you'll love this Christmas season! Australia's Best Beaches The results are in, and Mis ..read more

Sunglasses are the ideal gift since they can be worn year-round, look great with any outfit, and do double duty by shielding the wearer’s eyes from harmful UV rays. Shopping for someone else’s sunglasses might be intimidating, but we’re here to help you pick a pair they’ll enjoy. Here are some tips for choosing the perfect pair of glasses as a gift. Know Who You’re Shopping For When looking for a pair of sunglasses to give as a present, having a feel of the person's routine and hobbies may be a great help. Sunglasses with polarized lenses will help individuals who spend a lot of time on the w ..read more