Get Your GROUP On
Travel Biz CEO
by Kinship Travel Academy
2y ago
We are back! Welcome back to Season 2 of the Travel Biz CEO Podcast. We are so excited to kick off our second season of Travel Biz CEO with a topic that is near and dear to all of us: group travel planning.  The Group business model has a lot of appeal for travel advisors. For many it can mean fewer trips to plan, and larger commission checks. It also can lead to individual travel from your group members.  In the travel industry the current teachings focus on the Joint Venture model: Find a pied piper or group leader and have them promote and fill the group in exchange for a share of ..read more
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What We Wish We Knew When We First Started
Travel Biz CEO
by Kinship Travel Academy
2y ago
It’s hard as an Entrepreneur to encourage the “What if?” Game. Because so much of how we learn and how we grow is by making mistakes.  AND There are still things we wish we had done differently when we started.  In this weeks episode we dive into those things.  From taking more time to reflect on course purchases, to moving into action faster, to following our own intuition.   For more information and show notes visit https://blog.kinshiptravelacademy.com/what-we-wish-we-knew ..read more
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Grit
Travel Biz CEO
by Kinship Travel Academy
2y ago
Welcome to Season 3 of Travel Biz CEO. Starting this season off with Wendy Guth's talk on how to cultivate and develop Grit and employing that in managing your business. As a travel advisor, you have to be tough. It's important to develop grit in your personality so that when things get tough, you can handle them with ease. In this episode Wendy shares some tips on how to cultivate grit as a travel advisor and how it will make your life easier in the long run! This talk originally aired as the opening for our Grow Your Travel Business Summit. You can register for this free online event and cat ..read more
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Facebook Ads for Travel Agents with special guest Tammy P
Travel Biz CEO
by Kinship Travel Academy
2y ago
Have you considered dipping your toes into the water and run Facebook Ads? Not sure where to start? In this week's episode, Krystal talks to Tammy Periera, or Tammy P as she is more affectionately known in the online space. We are talking Facebook Groups as an effective strategy, where do you get started, what basics should we have set up to get started, and what questions we should be asking as we ease into this marketing strategy. You can find more information for this week's episode at https://blog.kinshiptravelacademy.com/facebook-ads-for-travel-advisors ..read more
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Justifying Your Business to Your Stakeholders
Travel Biz CEO
by Kinship Travel Academy
2y ago
On this weeks episode Krystal, Wendy and Ashley conduct a round table conversation focused on discussing and presenting the various aspects of your business and your business plan with those people in your life who make an investment in your company; whether that be yourself, family members or outside investors. You can learn more about KTA and this episode by visiting our blog ..read more
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Who is your PERSON?
Travel Biz CEO
by Kinship Travel Academy
2y ago
In this episode Krystal Eicher encourages agents to really assess and understand who their clients are and how doing that will help you serve them better. For more on this episode visit https://blog.kinshiptravelacademy.com/who-is-your-person ..read more
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SEO - What It Is and Why You Should Care
Travel Biz CEO
by Kinship Travel Academy
2y ago
Do you hear the words SEO and think "NOPE - that doesn't apply to me!" or "That sounds like it's way to complicated to worry about." Think again! Krystal Eicher visits with Michele Schwartz regarding SEO - search engine optimization - and why it is so important to the success of your business and building your client base. Basically, if you have a website and you want to drive organic traffic to it - listen up! For more on this episode visit https://blog.kinshiptravelacademy.com/travel-biz-ceo-s…-you-should-care ..read more
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Dr. Bronner's Soap - Don't Keep Your Mouth Shut
Travel Biz CEO
by Kinship Travel Academy
2y ago
In this episode Ashley Metesh-McCoy uses the example of Dr. Bronner's Soap and how they use their platform to communicate their beliefs and values to explain that you as a Travel Advisor can also express your values and beliefs. At the same time this might help you attract a client base that aligns with your values. For More on this episode visit: https://blog.kinshiptravelacademy.com/travel-biz-ceo-d…-your-mouth-shut ..read more
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Travel Inflencer
Travel Biz CEO
by Kinship Travel Academy
2y ago
Are you a travel influencer? When you hear the word “influencer” what is your immediate reaction? Over the years it’s gotten a bad reputation. Our take? Let go of the negative connotations and imagery that comes with “influencer” and embrace the model of the influencer in your marketing strategy.  An influencer is someone who influences others and that can be done in a lot of different ways with travel. It’s more than a title (in fact, please don’t change your title to Travel Influencer). It’s a mindset shift we encourage you to embrace. If you are looking to build an online community, le ..read more
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Taking Your Clients from Quote to Close
Travel Biz CEO
by Kinship Travel Academy
2y ago
On this week's episode Krystal Eicher has a conversation with Dana Zificsak. They talk about the 3 steps it an agent needs to focus on to take their client from Quote to Close. In her 8 years as a travel agent, Dana has booked thousands of vacations for clients and developed and delivered training programs for travel professionals. A teacher at heart, prior to joining the travel industry, she taught Spanish for 10 years. Just like how she used to break down the Spanish language for her students, she breaks down the language of sales and marketing so agents can close more bookings.  She te ..read more
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