Show Notes In this episode of the podcast, we explored the importance of using emotion in selling a travel product. We discussed the differences between logical and emotional decision-making processes and how travel brands can use emotional strategies to reach and resonate with their target audience effectively. We outlined several emotional strategies that travel agents can use to pitch their travel product, such as creating a sense of urgency, evoking feelings of relaxation and escape, highlighting uniqueness and authenticity, focusing on the emotional benefits of the trip, and using custom ..read more

Show Notes In today’s show, we are speaking with Chris Falvey with Unique NOLA Tours, and we are going to learn about New Orleans. New Orleans is one of the unique cities in the United States. The city has an immense history that is fascinating and, at the same time, quite colorful. A part of the history is some of the most beautiful 19th-century homes and neighborhoods, each a significant part of New Orlean’s history and present-day flavor. In addition to the colorful history, New Orleans is home to some of the world’s most fascinating ghost stories and present-day hauntings. Goose bumps on ..read more

Show Notes Where do people want to travel in 2023? Peter Worthing with Audley Travel explains that Japan and Australia are among the top ten destinations according to Audley Travel’s survey of their clients. In addition to the popular destinations, trains have become a popular mode of travel particularly in Europe, and the Japanese Bullet Train is fascinating as you travel nearly 300 miles per hour between destinations. Perhaps you have clients who love the destinations that you specialize in but one day one of those clients asks you to put together a trip that is outside of your specialty. W ..read more

Show Notes North Lake Tahoe is a beautiful destination where you can explore the beauty of all that nature has to offer. There are beautiful beaches, crystal-clear freshwater lakes, and mountain vistas blended with amazing sunsets. Along with the beauty of North Lake Tahoe, you have ample opportunity to enjoy the area through recreational activities such as hiking, mountain biking, skiing, water sports, and just relaxing. Bart Peterson, the Business Development Manager for North Lake Tahoe, joins today’s show to detail all that North Lake Tahoe has to offer you or your clients. We’re excited ..read more

Show Notes Shane Mahoney of Lugos travel joins the show to describe how his company takes the stress out of creating unique luxury travel packages for his clients. The process of creating a unique luxury travel package is time-consuming and stressful for the client. Often the potential client will avoid the stress and time of creating a luxury package and opt for a less unique experience or forgo the travel altogether. Shane describes his business model and how he can create a luxury package and give his clients a quote in under five minutes. Shane wants his clients to start their vacation wi ..read more

Show Notes Morrow Bay is an enchanting small town on the coast of California between Los Angeles and San Francisco. Morrow Bay is a fishing town with a beautiful harbor, but it is unlike any other harbor. It is punctuated with a large 800-foot rock rising out of the ocean. You will find several of these ancient volcanic plugs dotting the landscape around Morrow Bay. The beautiful morrow rising out of the harbor has earned Morrow Bay the nickname of Gibraltar on the west coast. Ancient geology isn’t the only attraction at Morrow Bay. There is excellent dining at locally owned restaurants, many ..read more

Show Notes You are going to get hacked or scammed. Adam Levin says travel is a petri dish for hackers and scammers. He says this is a fact of life as sure as death and taxes. It’s essential that you become educated about hacking, scamming, and fishing to protect yourself against such an eventuality. Adam provides us with a good overview of some of the popular travel scams along with stories of some of the hacks that he has worked on as a consumer protection advocate. Barry also shares a couple of stories of his own about when he was hacked and when he was scammed. This podcast will inform you ..read more

Show Notes Dara Busch, Co-CEO and head of the consumer team at 5WPR. 5WPR is the ninth-largest travel public relations company in the world. We have the opportunity to speak with Dara in today’s podcast and discuss their recent investigation and report on consumer spending behavior. Specifically, we talk about how consumers are now spending their money on travel. Consumers are traveling again. They don’t want to be stuck at home, and they are anxious to get back to their pre-pandemic lives. The number two experience behind dining out is traveling and experiencing new destinations. People are ..read more

Show Notes Maneuvering the ins and outs of social media can be a complex task but very important for your marketing efforts. Successful businesses today must have a social media presence and a marketing strategy to go with it. It doesn’t matter if you are selling to a local market or you have a nationwide client base. You must be present on social media. My guest today is Cyndee Harrison, principal of the Pawnbroker Network, a marketing and public relations company that serves all types of businesses. Cyndee outlines where to start your social media presence and what to do once you begin. We ..read more

Show Notes Exploring nature and spending time in environments that is conducive to such activities is growing in popularity among all age groups. Combining exploring the Grand Canyon, and native cultures, and adding in luxury accommodations where you can spend your nights gazing at dark skies is a winning combination. Imagine sleeping in a geodesic dome with a sky panel where you can view the Milky Way, other vast galaxies, shooting stars, and all that a beautiful dark sky offers. In the evening you will see amazing sunsets. Then, during the day, you can explore the Grand Canyon. Clear Sky R ..read more