Social is the new streaming… but the cracks are already showing
MIDiA Research » TikTok
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3w ago
When streaming first overtook music, it did so by force. Audiences quickly latched on to the freedoms of digital life and the accessibility of music on the internet. Piracy was on the rise and downloading ..read more
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Could YouTube be the music-first social platform the industry needs?
MIDiA Research » TikTok
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3w ago
In December, we mused on what could happen if artists collectively stepped off the content treadmill. With Universal Music Group (UMG) removing its catalogue from TikTok, that thought experiment came startlingly ..read more
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TikTok highlights the importance of publishing — and lack of songwriter services
MIDiA Research » TikTok
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3w ago
It is no news flash that the music business has a reputation for undervaluing songwriters. Despite being arguably the most important part of the song, the shift to streaming has been even more disastrous ..read more
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Format versus context: Can a YouTuber make it on TV?
MIDiA Research » TikTok
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1M ago
YouTube star MrBeast is making recent headlines for his video upload experiment with X , and now a potential partnership with Amazon Prime Video for a new reality series. The competition to turn the popular ..read more
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What is at stake in the TikTok-UMG showdown
MIDiA Research » TikTok
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1M ago
Music’s biggest on-again, off-again relationship just took a turn for the ugly, as Universal Music Group is pulling its music off TikTok. We have seen this movie before: Every time the music industry ..read more
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Here is how livestreaming can pay its way in 2024 – and creators will not like it
MIDiA Research » TikTok
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2M ago
Twitch has become the latest company to provide a sobering outlook for the creator economy. On Wednesday (January 11th, 2024)chief executive Dan Clancy confirmed press rumours that Twitch would be cutting ..read more
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Why the Stanley tumbler may be half full
MIDiA Research » TikTok
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2M ago
If you were not familiar with the Stanley cup a month ago, you likely are now. Over the holiday season, the 40-ounce tumbler rocketed from being a relatively niche item favourited by moms to the Gen Z ..read more
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Ghost podcasts are haunting your social feed — what to know about the new ad format
MIDiA Research » TikTok
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2M ago
We typically think about podcast advertising in terms of brands advertising their products on podcasts, but an emerging podcast advertising trend is calling into question what a podcast actually is. Rather ..read more
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How X can become a leading social video player by fuelling controversy over creativity
MIDiA Research » TikTok
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2M ago
Elon Musk has celebrated a small win after persuading Jimmy Donaldson – aka Mr Beast – to post a video on Twitter/ X. Until now, X’s attempts to woo the superstar creator have been rebuffed . Mr ..read more
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Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?
MIDiA Research » TikTok
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2M ago
It’s official: the Mean Girls 2024 movie is the new Regina George of cinema (for now), topping last weekend’s US box office by bringing in $28 million, raising to $32 million on Martin Luther King ..read more
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