Organizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their time, money, and effort, so they want to know what they are receiving in return. And there’s probably no better way to tell your event’s story than using a podcast. Podcasts are a very efficient and cost-effective option to promote your event content, increase the value for your sponsors or partners, and extend the experience for your attendees. Last year, M&IW ..read more

An effective 'contest marketing strategy' is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period by communicating to and motivating the contest participants. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, connects with Anne Zambrano on the very interesting topic of incentive contests and marketing strategies around them. A good contest is always aligned with the growth objectives of the organization or department. So, ultimately the objectives of the ca ..read more

The initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Having open and honest conversations will lead to a more comprehensive and transparent sourcing process to ensure the personal safety and security of all your participants.  In this episode, our host, Jeff Naue, Special Projects Marketing Lead, catches up with Kristen Allan, Manager of Hotel Procurement. Kristen joined M&IW in 2019. Her career and background have been centered on hospitality and meeting planning for the past 21 years. She started in convention services, spanning into meeting ..read more

The initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Event stakeholders and planners need to ask more and different questions before determining the best destination and hotel venue for their event. The RFP questions go well beyond confirming if your event is in-person or hybrid. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, catches up with Vicki Schmitz, Senior Manager of Procurement, to discuss the changes that event managers and meeting stakeholders should consider as part of their sourcing and contracting process to be sure ..read more

When the pandemic hit in March of 2020 and in-person gatherings came to halt, M&IW was thrust into the virtual world. Fortunately, they were able to leverage event planning tools and technologies to produce almost 1,000 virtual events for their clients. Around that same time, they launched the Events > Forward Task Force to focus on the safe return of LIVE in-person events and how the pandemic would reshape events in the future.  Now, with the vaccines rolling out, optimism is returning. M&IW knows they still need to adhere to not only local guidelines but also client meeting a ..read more

Welcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, interviews Lisa Palmeri, Vice President and Principal Consultant of Intent Strategy Group. Intent Strategy Group (ISG) is a division of Meetings & Incentives Worldwide. Their team of consultants helps clients develop and implement their SMM strategy, manage large scale SMM and technology implementations, and find the best solutions for their enterprise event strategy needs. During this episode, we take a deep dive into Cvent Access Portal ..read more

Welcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, connects with Chip Begley, our Director of Event Technology. When our clients had to quickly pivot from in-person events to “live” virtual and digital experiences, it redefined and magnified the role of the event technologist. As an innovative company and early adopters of technology, our event technologists have always played an important role in the planning process with registration websites, mobile apps, on-demand badges, onsite event tec ..read more

Welcome to the Events > Forward Podcast by Meetings & Incentives Worldwide. In this episode, our host, Jeff Naue, Special Projects Marketing Lead, catches up with our Incentives and Recognition experts Tracy Norum, CMP, CIS, CITP and Sandy Fenili, CIS. Many of our clients are curious on how to best recognize employees and reward performance during a challenging time. While the first reaction may be to turn to cash incentives, you’ll hear more on why that may not be your best bet. Tracy details how group incentive trips are being reshaped by the pandemic and Sandy shares actionable insig ..read more

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