FCM212: The Fear That's Silently Sabotaging Your Studio’s Brand
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consultants
2d ago
Are you unknowingly holding back your studio’s growth? Many fitness business owners hesitate to define their clients’ real struggles, fearing they’ll sound negative or push people away. But here’s the truth: If you don’t define the problem, your dream clients won’t see why they need you. In this episode, Barry and Shay break down the silent fear that’s sabotaging your brand messaging—and how shifting your approach can instantly make your marketing more powerful. You’ll learn: ? Why a fitness class alone doesn’t hold inherent value (and what actually makes clients sign up) ? The simple 3-step f ..read more
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FCM211: We're Back! A New Era, A New Name, and a Game-Changing Challenge for Instructors
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consultants
2w ago
After nearly a year away, we're back—and stepping into a whole new era! In this episode, we’re catching you up on everything: our big move to Costa Mesa, our massive brand refresh (say hello to FitCarMa!), and the exciting changes ahead for the podcast. But the biggest news? The Make Them Feel Something Challenge. This 21-day challenge is going to revolutionize the way you teach fitness classes, helping you command attention, create deep emotional connections, and get your clients addicted to your experience—not just your workout. We’re breaking down: Why attention is the most valuable curren ..read more
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FCM209: Soulful Strategies: The Revolution in Fitness Marketing You Need
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Group Fitness Experts | International Group Fitness Business Consultants
2M ago
In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you may not know exactly who your ideal client is or how to market to them in a way that communicates your value, or you have an idea of how you want to portray yourself to your people, but don't know for certain if that intention is felt and understood. The truth is that in order to clearly speak to your dream clients, communicate value and attract more of them in, there are a lot of beliefs about our industry and how we have historically marketed ourselves t ..read more
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FCM210: Revolutionizing Your Studio: The Transformative Power of Strategic Instructor Reviews
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Fitness Professional Training Experts | International
11M ago
Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insights. We discuss performance reviews' important role in enhancing your business and team dynamics. Learn from common mistakes and adopt best practices for effective feedback. From improving instructor performance and engagement to aligning business goals and identifying training needs, we cover the spectrum of benefits this valuable practice provides for the health and success of your business.   Stay tuned for a special resource: our Performance Exce ..read more
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FCM208: How To Sell Out Your Classes & Become A Sought-After Experience
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Group Fitness Experts | International Group Fitness Business Consultants
1y ago
Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovative strategies that go beyond traditional fitness classes, focusing on creating a unique and immersive experience for participants. Discover how to captivate and retain a broader audience by incorporating creativity and passion into your offer. Here’s what you'll learn: Transforming Classes into Experiential Events: Discover how to make your fitness offerings compelling events that rival concerts or dining experiences, turning them into sought after dest ..read more
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FCM207: From Chaos To Consistency: Why Structured Programming is Essential for Studios & Instructors
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Group Fitness Experts | International Group Fitness Business Consultants
1y ago
In this eye-opening episode, we delve into a crucial yet often overlooked aspect of group fitness success: the power of standardized programming in fitness studios. Join us as we explore why allowing instructors to freestyle their classes is a misstep for boutique studio owners, and how implementing structured, templated programming can revolutionize your business, as well as help set up instructors for success.   Listen as we share insights from our extensive experience, highlighting the pitfalls of inconsistency and the transformative benefits of a well-defined fitness program. Learn ho ..read more
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FCM205: The Game-Changer: How to Overcome Your Biggest Obstacle to Success
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consultants
1y ago
Uncover the Game-Changing Secret to Skyrocket Your Fitness Career... Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success.  Discover the 'why' behind this obstacle, unravel its mysteries, and gain actionable strategies to shatter it. Don't miss out on the career-altering revelations that can transform your journey in the fitness industry. This episode is your passport to breaking barriers and unlocking the true potential of your professional ..read more
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FCM204: Why You're Not Selling Out Your Classes (& What To Do About It!) Audiobook Version
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Fitness Professional Training Experts | International
1y ago
This episode is the audiobook version of an ebook we wrote called 'Why You're Not Selling Out Your Classes (& What To Do About It!)' where we summarize what we feel is everything you need to know about what it takes to easily and confidently attract more of your dream clients. As you listen, you'll notice that at the end of each section are some journal prompts to help you take action and implement what you learned into your own business. To download a copy of the ebook for free, and also gain access to an in-depth mini-course called 'How To Attract An Avalanche of Your Dream Clients ..read more
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FCM203: Learn What 'Era' of Your Fitness Career You Are In... And What It Means For Your Growth
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consultants
1y ago
In his book Hero on a Mission, Donald Miller describes 4 main character "archetypes". The victim, villain, hero, and guide. In your fitness career, you play three of those four parts at some point, as you move through your different "Eras" This episode was inspired by Miller's book, and today you'll learn how recognizing what era you (or others in the industry) are in will help you with: • Understanding and owning your capabilities so you can avoid burning out, and know what to expect from yourself. • Ensuring you're showing up in a way that serves your clients the most (and keeps them around ..read more
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FCM202: Why Most Group Fitness Marketing Fails: Understanding Strategy vs. Tactics
Fitness Career Mastery Podcast
by Barry & Shay Kostabi: Fitness Professional Training Experts | International Fitness Business Consultants
1y ago
Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy and tactics. Barry breaks down the essence of each, helping you understand why they're both essential. Discover how your marketing strategy is your blueprint for success, setting you apart from the competition. It's your compelling story that resonates with your dream clients and guides your decisions. Learn why your marketing tactics, like social media posts and ads, should align with your strategy for maximum impact. Get inspired by real-life examples ..read more
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