Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insights. We discuss performance reviews' important role in enhancing your business and team dynamics. Learn from common mistakes and adopt best practices for effective feedback. From improving instructor performance and engagement to aligning business goals and identifying training needs, we cover the spectrum of benefits this valuable practice provides for the health and success of your business.   Stay tuned for a special resource: our Performance Exce ..read more

Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovative strategies that go beyond traditional fitness classes, focusing on creating a unique and immersive experience for participants. Discover how to captivate and retain a broader audience by incorporating creativity and passion into your offer. Here’s what you'll learn: Transforming Classes into Experiential Events: Discover how to make your fitness offerings compelling events that rival concerts or dining experiences, turning them into sought after dest ..read more

In this eye-opening episode, we delve into a crucial yet often overlooked aspect of group fitness success: the power of standardized programming in fitness studios. Join us as we explore why allowing instructors to freestyle their classes is a misstep for boutique studio owners, and how implementing structured, templated programming can revolutionize your business, as well as help set up instructors for success.   Listen as we share insights from our extensive experience, highlighting the pitfalls of inconsistency and the transformative benefits of a well-defined fitness program. Learn ho ..read more

Uncover the Game-Changing Secret to Skyrocket Your Fitness Career... Join Barry and Shay as they unveil exclusive insights from one of Barry's recent strategy sessions, exposing the ONE elusive factor holding back fitness professionals from achieving unparalleled success.  Discover the 'why' behind this obstacle, unravel its mysteries, and gain actionable strategies to shatter it. Don't miss out on the career-altering revelations that can transform your journey in the fitness industry. This episode is your passport to breaking barriers and unlocking the true potential of your professional ..read more

This episode is the audiobook version of an ebook we wrote called 'Why You're Not Selling Out Your Classes (& What To Do About It!)' where we summarize what we feel is everything you need to know about what it takes to easily and confidently attract more of your dream clients. As you listen, you'll notice that at the end of each section are some journal prompts to help you take action and implement what you learned into your own business. To download a copy of the ebook for free, and also gain access to an in-depth mini-course called 'How To Attract An Avalanche of Your Dream Clients ..read more

In his book Hero on a Mission, Donald Miller describes 4 main character "archetypes". The victim, villain, hero, and guide. In your fitness career, you play three of those four parts at some point, as you move through your different "Eras" This episode was inspired by Miller's book, and today you'll learn how recognizing what era you (or others in the industry) are in will help you with: • Understanding and owning your capabilities so you can avoid burning out, and know what to expect from yourself. • Ensuring you're showing up in a way that serves your clients the most (and keeps them around ..read more

Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy and tactics. Barry breaks down the essence of each, helping you understand why they're both essential. Discover how your marketing strategy is your blueprint for success, setting you apart from the competition. It's your compelling story that resonates with your dream clients and guides your decisions. Learn why your marketing tactics, like social media posts and ads, should align with your strategy for maximum impact. Get inspired by real-life examples ..read more

This episode is the audiobook version of an ebook we wrote called 'Why You're Not Selling Out Your Classes (& What To Do About It!)' where we summarize what we feel is everything you need to know about what it takes to easily and confidently attract more of your dream clients. As you listen, you'll notice that at the end of each section are some journal prompts to help you take action and implement what you learned into your own business. To download a copy of the ebook for free, and also gain access to an in-depth mini-course called 'How To Attract An Avalanche of Your Dream Clients'  ..read more

The FCM Podcast is BACK and better than before!    For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it.   But now that we're back, we're going to change things up a bit...   Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show ..read more

The FCM Podcast is BACK and better than before!    For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it.   But now that we're back, we're going to change things up a bit...   Press play to learn how, and listen as Barry & Shay tell their stories for the first time ever on the show ..read more