According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. That sounds like a terrific revenue opportunity for marketing agencies. What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients? That’s exactly what Christina Garnett is going to talk to us about. Christina uses audience intelligence and social listening to learn more about ..read more

Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition? Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency? And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI? That’s exactly what Brie Anderson is going to talk to us about. Brie is a se ..read more

Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company.  Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet? How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesses? That’s exactly what we’re going to talk about in this special edition of Agency Accelerated. Joining host Stephanie Liu and a distinguished expert, discussing ..read more

In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients. You know you’re doing great work for your clients. Isn’t it time you showed them exactly what they’re getting from their investment in you and your agency? That’s exactly what Jessika Phillips is going to talk to us about. Jessika is a social media strategist and speaker known for her outspoken dedicat ..read more

Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they’re doing for their clients. And as a result, 65% of agencies struggle to attract and retain clients. Does that sound familiar? Fortunately, there are solutions. There is a way to actually track and measure everything you’re doing on behalf of clients on social me ..read more

According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. And yet, the vast majority of brands and agencies today still do not have a customer advocacy program.  We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients? That’s exactly what Kevin Lau is going to talk to us about. Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer advo ..read more

While the general consensus in marketing today is to be data-driven in all that we do, there’s a problem inherent in the data… …it’s all about the past. But if we’re trying to pitch a client on a marketing idea, that’s about something in the future. We need to be able to predict consumer behavior, behavior that’s often illogical and non-sensical. That’s exactly what Rory Sutherland is going to talk to us about. Rory is the Vice Chairman of Ogilvy and the founder of their Behavioral Practice, an arm of the globally recognized ad agency that explores the psychology and ‘unseen opportunities’ in ..read more

Did you know over a third of adult social media users have made a purchase on Facebook? Social commerce and live shopping are now deeply integrated into platforms like Facebook and Instagram, YouTube and Pinterest, and even Amazon. Is that a trend your agency can leverage? You bet it is, and we’re talking to an ad agency veteran who currently consults for major brands on how to implement live shopping, and she can help you too. In a twist, show producer Mike Allton joins the show so that host Stephanie Liu can sit in the guest seat and bring her 15 years of agency experience to bear. If she ca ..read more

If we know that short video performs best on social media, how do we build a process to be able to quickly create streams of video content for all of our clients at scale? Kate Skavish can tell us. As the co-founder of Wave.video, a platform specifically designed to help agencies scale video creation and repurposing, Kate knows exactly how to generate engaging social media videos in minutes. Kate is a serial entrepreneur and has been working in digital marketing for over a decade, so she knows what a struggle it is to grow & scale a business. She also has a Master’s degree in Applied Math ..read more

Messenger marketing is the future of digital marketing, but it’s not a service every agency can offer. As an agency owner you want to provide your clients with cutting edge tools to help them succeed, but you also need to make sure they don’t pull all your time and resources away from other services. In this episode, chatbot expert & trainer Kelly Mirabella will teach you how Messenger marketing works and why it’s so important for businesses today. She'll show you how agencies can leverage Messenger marketing as a new source of revenue, and she'll even share her own tips on getting started ..read more