EP 453: Getting up to speed with the new FTC non-compete rule with Sharon Toerek
Build a Better Agency Podcast
by Drew McLellan
9h ago
The FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for many agency owners, but luckily, Sharon Toerek is always by our side to walk us through any new legal requirements that hit us unexpectedly. In this episode, she covers a lot of ground on how agency owners can comply with the new FTC non-compete rules for both employees and independent contractors. We cover the difference betwe ..read more
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EP 452: Expanding your agency talent pool with international employees with Kim Walker
Build a Better Agency Podcast
by Drew McLellan
1w ago
Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring international employees can help solve your problems. This week, we’re diving into the growing trend of hiring full-time international employees with Kim Walker. Kim and her husband Brian initially had reservations about hiring international workers for their agency but quickly realized the immense benefits to them and the people they ..read more
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EP 451: What it takes to become a fractional CMO with John Jantsch
Build a Better Agency Podcast
by Drew McLellan
2w ago
If you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO. For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust that you know their industry deeply and can execute your strategy to provide a high ROI to your client. The pandemic paved the way for having this hyperfocus on one specialization and highlighted the need for agencies to be trusted thought leaders in their niches. This week’s guest, John Jantsch, is teaching us how to become fracti ..read more
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EP 449: How agency owners can get ahead of burnout with Eric Recker
Build a Better Agency Podcast
by Drew McLellan
1M ago
Burnout can sneak up on us; before we know it, we’re ready to sell the agency. But before we get to this critical point, there are usually signs and symptoms of burnout, but it’s not always easy to differentiate them from regular day-to-day stress. In this week’s episode, I’m talking to Eric Recker about those crucial signs that you might be burning the candle at both ends a little too often and how to turn it around for the better. If we can get ahead of our burnout by identifying that we’re heading in that direction early, there’s so much we can do to help turn it around before we start maki ..read more
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EP 448: Defining your agency niche to go from a generalist to a specialist with Tyler Samani-Sprunk
Build a Better Agency Podcast
by Drew McLellan
1M ago
Agency owners like to think they can do it all, but the real gold is in finding and defining your agency niche. To demonstrate, I spoke to Tyler Samani-Sprunk of Simple Strat to get into the head of an agency that learned this lesson the hard way but still did it very well — once they finally committed. Tyler shares the false starts and missteps early on as Simple Strat tried half-heartedly to pick a niche without fully committing. He explained how feedback from prospects asking, “What are you really good at?” motivated them to double down on specializing in content marketing for a while befor ..read more
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EP 447: Proving ROI to clients with AI tools with Jonathon Reilly
Build a Better Agency Podcast
by Drew McLellan
1M ago
Clients increasingly want to know exactly what they’re getting in return for their dollars spent with agencies. This data can be tricky to compile, let alone interpret and visualize in a way the client actually understands. So this week, we’re diving deeper into the ongoing AI conversation to dial in on one thing — how AI tools can prove an agency’s ROI to clients. In the episode, our guest, Jonathon Reilly, gives a great overview of how AI can revolutionize this task. The big idea is that AI tools can crunch huge amounts of data and surface valuable insights way faster than a human data analy ..read more
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EP 446: Methodologies for agency owners to navigate HR issues with Allyns Melendez
Build a Better Agency Podcast
by Drew McLellan
1M ago
As agency owners, we all want to be different. We don’t want to be the boss who is a stickler for punctuality or to feel like we’re micromanaging our employees. But HR issues will inevitably arise, and that’s when the reality check sets in. HR issues aren’t always as intense as the term may imply. They could be as small as someone being late to a couple of meetings or an employee missing a deadline one too many times. They’re often small things that build up over time and can balloon into bigger issues — like souring client-agency relationships or diluting the agency’s core values. In this wee ..read more
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EP 445: Why agency owners should start online communities with Drew McLellan
Build a Better Agency Podcast
by Drew McLellan
2M ago
Online communities are quickly becoming one of the most powerful biz dev tools out there, but there’s etiquette to starting and maintaining one. It’s not for everyone, but for those who are ready, an online community could be your ticket to selling without ever having to actually sell. This week, we’re continuing the conversation about online communities vs. online audiences, and the vast benefits they can offer to agency owners. Now that we’ve established the differences between an audience and a community, it’s time to ask ourselves deeper questions about why and how we should start one. The ..read more
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EP 444: What behavioral economics tells us about how people connect with brands with Kristian Alomá, PhD
Build a Better Agency Podcast
by Drew McLellan
2M ago
Everybody has a story they’re trying to tell, and brands play a massive role in people’s stories, whether they realize it or not. Most of the time, the stories consumers associate with a brand aren’t what we think they are. This is where behavioral economics becomes vital to creating an effective marketing strategy.   Behavioral economics is a study that attempts to make sense of people’s behavior around spending. We don’t always make spending decisions in our best interest and often base purchasing decisions on our emotions. In fact, people usually connect and interact with brands the sa ..read more
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EP 443: The do’s and don’ts of networking at trade shows, workshops, and conferences with Dave Delaney
Build a Better Agency Podcast
by Drew McLellan
2M ago
In-person networking is still a big deal. After a brief Covid hiatus, trade shows, conferences, and workshops are back and bigger than ever. So, if you or your team plan on attending any of these events soon, it’s important to get up to date on the do’s and don’ts of networking at these events. Instead of being stuck with a stack of business cards and struggling to recall conversations with specific individuals from an event, seasoned keynote speaker Dave Delaney shares how to manage and nurture your client and prospect interactions effectively. Not sure how to strike up a conversation with a ..read more
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