Ep 137: How to LEAD Client Expectations
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
7M ago
Navigating the promises and pitfalls of the agency-client relationship. Discover strategies for aligning expectations, establishing boundaries, and crafting clarity around goals, metrics, and shared vision. The key to success? Honest communication, mutual understanding, and a relationship built on trust and partnership. Summary: In this week's episode, the guys delve into the nuances of managing client expectations and optimizing the agency-client relationship. Bob kicks things off by highlighting the disconnect that can occur when clients request general awareness and agencies deliver specifi ..read more
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Ep 136: How to Invest Your Time and Money Like a Boss
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
8M ago
Learn how to get the highest returns on your time and money investments. The guys provide actionable tips on becoming a "time multiplier," maximizing conference experiences, starting a podcast, and aligning your efforts with principles that create exponential growth. Discover how to build assets that compound over time. Summary: In this episode, the guys discuss strategies for investing time and money wisely to achieve optimal returns. They talk about the concept of becoming a "time multiplier" by investing time upfront into tasks that eliminate repetitive work and create compounding returns ..read more
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Ep 135: More rest, more value, more profit = better life
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
9M ago
Subtitle:  Dive into a world where business insights blend with the rhythm of excellence, as we unpack the essence of the "Messi Effect." Just as a catchy jingle sticks in your mind, on today’s episode, we explore how aligning strengths and impeccable timing can revolutionize success. Join the guys as they discuss how to simplify the complex, fine-tune your abilities, and conduct your own symphony of achievement.    Summary: In this week's episode, the guys talk about their summer experiences, rest, value, profit, simplicity, and more. Ken shares his family's annual trip to upst ..read more
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Ep 134: The secret to being the best in the world
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
10M ago
Subtitle:  Though the title may sound suspiciously too good to be true, trust us, it’s easier than you think to become the best in the world. Today, the guys dive into topics surrounding the challenges of agencies recently as well as commodity agencies, superpowers, being the best, cheapest, or only, profit, mindset, creativity, and more.    Summary: In this week's episode the guys have a conversation about the challenges faced by agencies in the current business landscape. Bob highlights the conflicting reports he has heard recently: some agencies claim to be thriving, while ot ..read more
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Ep 133: Don’t build a prison; build a business
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
1y ago
Subtitle:  It’s a freestyle Friday so you know some secrets to success are about to be dropped. The guys dive deep into the importance of building a business that serves you first, the secret recipe to the foundation of a successful business, insightful books and psychological principles, the idea of practitioners v.s. owners, and more on this exciting episode!   Summary: This week’s episode is a freestyle Friday! The guys discuss their recent endeavors. Ken shares that he is actively pursuing his vision and leveraging his abilities to align his life and business with what he truly d ..read more
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Ep 132: Charge more than ever before
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
1y ago
Subtitle:  Unlocking the Secrets to Success: Discover the transformative power of creativity, differentiation, and strategic pricing as the guys delve deeper into the concept of "10x-ing" prices. From the link between creativity and income generation to the art of effective communication and leveraging unique labels, this episode unveils the keys to delivering exceptional value and achieving unparalleled success in business. Get ready to revolutionize your approach and create happier, more satisfied customers along the way. The guys break down the role of creativity, AI, the power of labe ..read more
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Ep 131: How to 10x your prices
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
1y ago
Subtitle:  Take a moment to think about any famous, successful company. (Apple, Tesla, Google, Facebook, etc). One thing that most people think about when they think about a successful company is profit; how much money do they make, and how do so many people pay so much money for their products? We definitely don’t have a simple solution, but instead, a few ways you can break out of your box and increase your prices and therefore profits. We break down mindset, communication, commodities and how to not be one, defining your unique strengths, strategy, and more on this week’s episode! &nbs ..read more
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Ep 130: How to sell creative services
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
1y ago
Subtitle:  When you think about creativity, you typically think of painting, poetry, or some other art form. The truth is, creativity is in everything; whether it’s a design, a color scheme, or a plan of action. In business, creativity can be your secret weapon to success. The hard part is convincing others that it’s a weapon, not a hindrance. In this episode, we break down practical ways to market creative as well as the importance of communication, conviction, the true meaning of a brand, breaking stereotypes, and more in this week’s episode.    Summary: In this episode, the g ..read more
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Ep 129: The business of creativity
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
1y ago
Subtitle:  As a kid, you were probably taught that creativity is something only for “artsy kids” and that it was “unique” but it wasn’t going to help you make money. In this week’s episode, we challenge that idea by diving into the importance of creativity in today’s business world, and how your creativity is the key to success. We talk about the stigma surrounding creativity, innovation, curiosity, mindset, phases of life, and more on this week’s episode!   Summary: In this week’s episode, the guys discuss creativity and its relevance in the constantly changing world of 2023. They a ..read more
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Ep 128: How to price correctly and sell on value
Agency Exposed Podcast
by Ken Ott, Brad Ayres & Bob Hutchins
1y ago
Subtitle: Have you ever been inside a store, picked up an item you thought was unique, looked at the price, and then put the item back on the shelf? This is a universal experience in all industries, and is particularly an issue in the agency world. How can we as business owners and professionals achieve successful value-pricing? In this episode, the guys discuss the concept of value pricing and how it can be applied to businesses. They emphasize the importance of differentiating your business and establishing yourself as an authority in your field. They also discuss the significance of positio ..read more
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