In this episode, Erika Zeigyte, CEO of a consulting & recruitment agency called Prosana. joins Gray Mackenzie to discuss the intricacies of hiring an A+ talent for your agency. Erika also shares her insights into what makes for great agency candidates, how to build an effective hiring process, the benefits of using a recruiting agency, interview techniques, and recommended tools for recruiting. In this episode, you'll learn: What makes someone a good fit for an agency? How to vet candidates for agency roles How to balance candidate experience with thoroughly vetting candidates The common ..read more

William Ferreira is the founder of Social Buff, a full-service digital agency that builds and scales direct-to-consumer (DTC) e-commerce brands. Since its launch in 2019, the business has taken countless companies to multi-million pounds in revenue. In this episode, William and Gray discussed the tools and strategies Social Buff uses to operate efficiently while providing high-impact results, including a focus on metrics, process, and hiring the right talent. In this episode, you'll learn: Overview of Social Buff and their growth over the past few years The key marketing channels Social Buff ..read more

In this power-packed episode, we are joined by JJ Rusell, Partner and Director at Best Damn Agency Mastermind. Together with Gray, they delve into the importance of having a clear vision for mastermind groups, the value of strong connections within the community, and overcoming self-limiting beliefs. They also discuss strategies for building a successful agency and fostering an entrepreneurial mindset in children. Tune in for an insightful conversation that's sure to leave you inspired and motivated to take your agency and personal growth to the next level. In this episode, you'll learn: The ..read more

In this episode, Karl Sakas, Author, Speaker, Agency Consultant and Founder of Sakas & Company, joins Gray MacKenzie to discuss strategies & key metrics that agency owners should start tracking, and how it contributes to achieve sustainable growth and increased profits. Karl Sakas helps people at agencies make smarter decisions for smoother growth. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of Made to Lead, The In-Demand Marketing Agency, and more than 400 articles on agency management ..read more

In this episode, Andrew Stern, Partner, and COO at Pilothouse, a full-service digital marketing agency that helps DTC brands scale through performance marketing. Andrew shares insights into Pilothouse's unique partnership model with clients, how they've scaled to over 170 employees in just a few years, and the key sales and marketing strategies that have fueled their growth. In this episode, you'll learn: How to Focus on true alignment of incentives between the agency, clients, and internal team. How Pilothouse Brings clients into the process as true partners with transparent and ongoing comm ..read more

In this episode, Mike Rose, Founder and CEO of Return On Energy, is a highly successful entrepreneur who has built multiple profitable agencies that can run without him. With a track record of accolades, including being named INC Best Places in America and a 3X Inc 5000 Fastest Growing Private Company, Mike shares his insights and strategies for creating a sustainable agency that can thrive even when the founder steps back. As a HubSpot Diamond-Certified Partner and DFW American Marketing Association (AMA) Marketer of the Year, Mike's experience and expertise make for a valuable conversation o ..read more

Individuals with soulful character approach leadership with tremendous fervor. They possess a deep understanding of their organization's structure and prioritize bottom-up motivation over top-down. They recognize the importance of all team members. These leaders also value open communication with all employees, recognizing that each person plays a crucial role in the organization and is equally valuable. In this episode, Kenny Lange, CEO of Kenny Lange Coaching, Kenny helps agency owners and their leadership teams find clarity and engineer their culture using proven frameworks. Kenny joins Gra ..read more

In this episode, Anne Shenton, CEO of Ascend Strategy & Design, a HubSpot Diamond and Advanced CMS Implementation certified solutions partner, joins Gray MacKenzie to dig deeper into the impact of implementing EOS. Whether it's self-implementation or with a professional implementer, you will learn how an agency quantifies the impact of implementing EOS. Topics discussed in the episode: How Ascend balances using ninety.io and ClickUp and their approach on how to leverage using both tools Ascend's quick background story and how they first discovered EOS Anne's career journey, her passion fo ..read more

Kevin Barber is the Head of Growth at Lean Labs, focused on helping innovative companies make their marketing profitable so they can scale. Father of 3, lives in Tampa, FL, and loves bikes, boats, and building brands. Chris DuBois is the CEO at Lean Labs, helping build growth teams and websites for brands that deserve to win. Father of 2, and husband of 1. Lives in Portland, Maine, and enjoys exploring the outdoors, and reading a good book. In this episode, Chris DuBois, CEO at Lean Labs, and Kevin Barber, Head of Growth at Lean Labs, joins Gray to discuss the challenges and opportunities and ..read more

In this episode of Agency Journey, Paul joins Gray to discuss what EOS is and how it significantly contributed to Fuelius' growth. Paul Earnden is the Managing Director at Fuelius, an agency that works with scaling companies to provide end-to-end customer journey solutions. Fuelius offers a full suite of services, including CRM enablement, inbound marketing, and web development, designed to help scaling companies grow. Topics discussed in the episode: How Fuelius started and why it is a sub-brand of Prodo. Fuelius' journey as a sub-brand and the challenges they faced as an agency. Paul's role ..read more