The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
20 FOLLOWERS
Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising, and creativity.
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
A sneak peek into my new book (Cultural Engineering: The role of brands in a changing world) and the philosophy underpinning it.
For the full scoop, get the Paperback from https://www.amazon.com/dp/B08F6MVD12 or the E-book from https://www.amazon.com/dp/B08CXKRPMT ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
My second book and first novel, The People From Beyond The Mountains, came out recently. Here are my thoughts about this climate change novel and how I went about writing it. Please get your copy from the links below.
E-book: https://www.amazon.com/dp/B09C38C5G5
Paperback: https://www.amazon.com/dp/B09BY81SNV ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
When Coca-Cola fans went to town with memes after Cristiano Ronaldo picked up a water bottle, it showed the power of a brand like Coca-Cola to inspire people to build the brand for them. Is it just a case of lightning in a bottle, or is there more method to fan-driven brand building ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
Why do we always need to go back several decades for the greatest examples of advertising copywriting? Has the craft taken a beating in recent years? Or has it simply evolved ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
Advertising's portrayal of men gravitates towards two extremes: Powerful alpha males and powerless weaklings. Why don't we have a more nuanced portrayal of men and masculinity ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
Ageism in advertising is a topic that rears its head from time to time. What can older professionals do to shield themselves from it? What can they learn from those who have successfully stayed relevant in their 60s and 70s ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
A sneak peek into my new book (Cultural Engineering: The role of brands in a changing world) and the philosophy underpinning it.
For the full scoop, get the Paperback from https://www.amazon.com/dp/B08F6MVD12 or the E-book from https://www.amazon.com/dp/B08CXKRPMT ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
It's Father's Day. That's a good day to look at one of the most enduring tropes in advertising: the father-son trope ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
Brands today know that they cannot be silent on social issues. Black Lives Matter is no exception. But are brands wading into the topic in the right way? Which brands are a shining example of brand purpose and which are just virtue signaling ..read more
The Sunny Side Podcast | Insights on Creativity, Marketing and Brand Building
2y ago
Healthcare marketing has become a happening space over the past few years. What has caused this wave of excitement in a category that was not always exciting in the past ..read more