In this episode, your hosts Todd Giannattasio &  Amber Fuhriman dive deep into how you can make content that SELLS. Create content that talks about why them. Why now... People need to know why they should act now & the consequences if they don't. Create exclusivity. Introduce the product…Answer the basic who, what, when, where & how questions.   How you can handle objections ahead of time. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some f ..read more

In this episode, your hosts Todd Giannattasio &  Amber Fuhriman talk about the gateway to educate buyers during your sales funnel. It’s proven that educated buyers stick around more & spend more money. Here are some ideas for content that your podcast can utilize to educate your audience on: -Educate your audience on misconceptions -Educate your audience on how to hire you. -Educate your target customers on what mistakes people are making, (like if you’d try to do the service yourself) -Educate your audience on which information is bogus. -Educate your audience on your best path ..read more

In this episode, your hosts Todd Giannattasio &  Amber Fuhriman dive deep into how you can create a podcast series that will attract, engage, nurture & convert more clients for your business. Your podcast can be a great marketing channel. The podcasting medium is that you can be imperfect & conversational. Get people to know you exist and have them start consuming your content during the attraction phase. Engage & nurture by sharing industry insights to demonstrate your authority & expertise. Recapping & creating highlights is a good way to get your credibility i ..read more

In this episode, your host Amber Fuhriman has special guests Meredith Egeland & Erik Cabral to talk about gaining the clarity that will allow you to reach your goals in your personal life, podcasting life & your business life! There are some healthy ways for you to merge personal & business brands. How do you find a balance between the two? Have a plan!!! When naming your podcast, do you name it after your business brand or personal brand? This will determine the content of your podcast. How can you make your personal brand/podcast an ASSET Links: Get all of the episodes of The O ..read more

In this episode, your hosts Erik Cabral and Amber Fuhriman go over how you can leverage guesting on other people's shows to best support your brand, your business & your goals. Most podcast hosts overlook being a guest on other people's shows to expand their network & personal brand. How to deal with the noise & find the right shows to guest on. Guesting on other shows will improve your public speaking in a way hosting doesn’t. Listen to past episodes & review how you can improve your speaking. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.c ..read more

In this episode, your hosts Todd Giannattasio and Amber Fuhriman talk about using podcasting to nail your dream 100 strategy. Make a list of the top 100 people you need to connect with now & utilize podcasting to scale that list & make it happen. Hosting & having guests on your show will help you connect with your dream 100 list of people & build long-lasting relationships. Utilize a solid outreach program to approach your dream 100 people & acknowledge the value you can bring to them. What are some good ways to follow up with your guests and how can you add even more value ..read more

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can overcome mental blocks in order to turn your shows and content into money makers for your business and personal brand. Different ways people monetize their content: -Sponsorships -Affiliate for products -Promote your own products -Incorporating your shows/content in your sales funnel You should understand that you don’t need millions of listeners for your show and business to be successful. You need ENGAGEMENT. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to cr ..read more

In this episode, your hosts Todd Giannattasio and Amber Fuhriman go over the mental blocks of starting a podcast, growing your show! Get comfortable with being uncomfortable. If you have a message that you want to convey, there will be people out there who will listen. They can’t listen if you don’t do it! One is better than zero… would you rather have 5 viewers that take action or 100 that don’t? Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources t ..read more

In this episode, your hosts Todd Giannattasio and Mike Ham dive into the lessons from the trenches in terms of whats working today in podcast launching & growth. Mike Ham goes into what he’s been up to in the podcasting space with his two shows The Morning Spotlight & Greetings From The Garden State. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Check Out Mike Ham at https://www.themorningspotlight.com/ https://www.greetingsfromthegardenstate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free r ..read more

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into different ways you can promote your podcast. 1. When your show goes live, share an announcement post 2. Create a message that caters to pleasure & move away from pain 3. Use your data & statistics in your promotions 4. Promotional posts that focus on a problem 5. Promotional posts that focus on a solution 6. Understand your audience 7. Encouraging engagement with your posts 8. Tagging your guests & quotes from episodes Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.co ..read more