Abstract Numerous studies have sought to understand why philanthropists are not giving more to charity. Two recently published studies identified a lack of faith in charities and an absence of trust as significant barriers to philanthropy. We report on the findings of a qualitative study which sought to examine the extent to which trust, and relationships influence the wealthy to give or withhold funding to charities. We employed in-depth qualitative research methods and semi-structured, conversational-style, interviews as the major form of data collection. We utilised Braun and Clarke's ‘refl ..read more

Abstract In recent issues of this journal, Solow, Symes and Webb (2023, 2024) present a new way to structure legacies by creating an intermediate fund which they call a Master Fund. They prove some interesting properties of this approach, comparing it with the traditional approach whereby the whole bequest is transferred to a Charity Fund. Their main mathematical results are obtained under continuous compounding, and numerical results are derived under (a more realistic) annual compounding assumption. In this note, additional practical results are obtained mathematically under the assumption o ..read more

Abstract This research explores how charities can harness individuals' desire for self-enhancement in their advertisements to boost volunteerism. Two studies examine the effects of advertising which promote either horizontal differentiation (appeals to uniqueness, existing skills) or vertical differentiation (appeals to status, skill acquisition) and how these interact with consumers' self-theories (incremental—belief in changeable attributes through effort, or entity—belief in unchangeable attributes). Study 1 (n = 183, 56% female) shows entity theorists are more inclined to volunteer followi ..read more

Abstract This study examined the intention to claim exemption for zakat and other monetary donations on the annual tax return among US Muslims. We used a survey of 575 Muslims living in the United States to test several exploratory hypotheses. Our statistical results suggest that after controlling for other demographic differences, (1) respondents who identified as non-Sunni (as opposed to Sunni) Muslims, had medium or high (as opposed to low) income, and those who believed that Covid-19 is a Zakat-eligible cause had higher odds of claiming an exemption for their Zakat donations; and (2) perma ..read more

Abstract This case study examines the Veterans of Foreign Wars (VFW) efforts over the past 3 years through #StillServing, a movement to highlight the stories and voices of veterans who continue to serve their communities in various ways, provide avenues for communities to coalesce around volunteerism, and attract younger generations for a wider range of engaged veterans. With an overarching goal to amplify the perception of the VFW as a place for dedicated veterans of all stripes to continue their service to country and their communities, the campaign spotlights men and women who exemplify the ..read more

Abstract This study explores how perceived viewer–streamer interactions elicit various types of social support in charity streaming, based on parasocial interaction (PSI). It further integrates accountability and goal-setting theories to address the question of how the different types of beneficiary focus and levels of donation progress that are usually embedded in charity streaming settings harness PSI's effects to increase donations. Experiment 1 (N = 100) showed that high PSI (vs. low) contributed to higher intentions from viewers to provide emotional and financial support to the streamers ..read more

Abstract Motivational factors in young volunteers are a long-standing research issue, but evidence on Generation Z, and particularly minor volunteers, is thin. Furthermore, most studies have been conducted in the Anglo-American context, even though motives have been shown to differ across countries. The present article explores motivational factors of young (underage) philanthropists belonging to Generation Z in a European country—Austria. The study tests widely researched motivational factors in a yet underrepresented population, but also captures further factors that motivate minors to volun ..read more

Abstract Crowdfunding is currently one of the funding options for charitable non-profit projects created by non-governmental organizations (NGOs). This paper aims to analyse the charity projects created by NGOs and individuals on crowdfunding platforms and then compare them with commercial crowdfunding, emphasizing the success factors of charity campaigns. The data is from the crowdfunding portal StartLab from 2015 to 2022. The main methods are comparison, descriptive and correlation analysis concerning project categories and seasonality. From the investigation results, it can be concluded tha ..read more

Abstract The article discusses the growing recognition of the importance of diversity, equity and inclusion in the philanthropic sector internationally. It explores how diversity goes beyond being a simple ‘buzzword’ and instead reflects the complex demographics and social structures in society. The article emphasises the need for philanthropic organisations to adapt to the world's complexity and address power dynamics and discrimination to fully embrace diversity. The authors highlight concrete methods that can be employed to foster more inclusive practices within organisations. They stress t ..read more

Abstract Online donation platforms have grown increasingly established in the past two decades. Among substantial research into donation-based crowdfunding platforms in general, no studies address the intention to use matching donation platforms. The latter refers to a hypothetical product, not currently available on the market. It represents an extension of conventional donation platforms, aligning donors' preferences with NPOs and projects present on the platform. Drawing on the technology acceptance model (TAM), this exploratory study empirically investigates factors that influence the inte ..read more