In today’s data-driven era, where information flows abundantly, businesses are actively seeking ways to gain a competitive edge. One solution that holds transformative power is predictive analytics. From financial forecasting to revolutionizing marketing strategies and enhancing customer experiences, predictive analytics has immense potential to transform every aspect of a business, as evident in its staggering growth. Marketandmarkets reported that the global predictive analytics market surpassed a remarkable value of USD 10.5 billion in 2021, with projections indicating it will reach USD 28 ..read more

Data is the new oil. Organizations use data analytics to uncover insights from their data and act on them to become more efficient, provide better products and services, and gain an overall competitive edge. Every minute, tons of data bytes of all types are collected by organizations in the digitized world of today. Online or offline customer interactions, geo-location data, transactions within supply chains, orders and payments, workforce and HR operations, marketing campaigns – are all examples of internal data points that are collected. When combined with other sources like consumer profil ..read more

Digitization and globalization have put customers in charge of driving conversations around their purchase and sharing their experience on different online channels. Hence, that is what businesses need to look at to know how their customers feel about them and their services. They need to listen to their customers if they want to create personalized experiences. Sentiment analysis bridges this gap between consumers and businesses interactions. It has become imperative for the business teams to look at these reviews/ feedback, listen to their customers, analyze the sentiment behind these and a ..read more

Ad hoc reporting is a business intelligence practice that allows users to create dynamic reports or a one-time report as and when needed for a specific business requirement. Ad hoc reporting makes an essential part of the business along with traditional reporting. It induces data-driven decision-making, innovation, data democratization, and collaboration. The two most important aspects of this tool are Ad Hoc Reporting and Ad Hoc Analysis. Ad hoc data analysis equips end users with the choice to seek the answers and take the actions they need to maximize business benefits. Aligning the elemen ..read more

Data is the new oil. Organizations use data analytics to uncover insights from their data and act on them to become more efficient, provide better products and services, and gain an overall competitive edge. Every minute, tons of data bytes of all types are collected by organizations in the digitized world of today. Online or offline customer interactions, geo-location data, transactions within supply chains, orders and payments, workforce and HR operations, marketing campaigns – are all examples of internal data points that are collected. When combined with other sources like consumer profil ..read more

Data is the new oil. Organizations use data analytics to uncover insights from their data and act on them to become more efficient, provide better products and services, and gain an overall competitive edge. Every minute, tons of data bytes of all types are collected by organizations in the digitized world of today. Online or offline customer interactions, geo-location data, transactions within supply chains, orders and payments, workforce and HR operations, marketing campaigns – are all examples of internal data points that are collected. When combined with other sources like consumer profil ..read more

Digitization and globalization have put customers in charge of driving conversations around their purchase and sharing their experience on different online channels. Hence, that is what businesses need to look at to know how their customers feel about them and their services. They need to listen to their customers if they want to create personalized experiences. Sentiment analysis bridges this gap between consumers and businesses interactions. It has become imperative for the business teams to look at these reviews/ feedback, listen to their customers, analyze the sentiment behind these and a ..read more

Ad hoc reporting makes an essential part of the business along with traditional reporting. It induces data-driven decision-making, innovation, data democratization, and collaboration. Ad hoc reporting is a business intelligence practice that allows the users to create dynamic reports or a one-time report as and when needed for any specific business requirement. It empowers the business users by helping them make reports without the need of writing any SQL query, paving a smoother path from static to dynamic reporting. This enables the users to answer their precise and time-sensitive business ..read more

Predictive insurance analytics uses techniques like data mining, machine learning, AI etc. to comprehend a variety of data and bring out trends and insights that are critical for an insurance business. Whether it is claims, underwriting or customer retention, insurers are now applying predictive analytics to become more efficient and accurate. Here are top six use cases of predictive insurance analytics. Risk Assessment One of the most important uses of predictive insurance analytics is risk assessment. Data from multiple applications and devices (in-vehicle devices, IoT devices, wearables et ..read more

As the world reels under the impact of the pandemic, businesses are looking for new technologies to streamline operations and ensure continuity in the coming days. Business leaders are adapting data analytics, AI and data science to optimize processes, become more scalable and prepare for future circumstances. Let us look at how data analytics is playing a critical role in ensuring business continuity. Forecasting & Risk Mitigation Business data is a mine of information that can help business leaders in many ways. By applying AI and ML powered data analytics, business leaders cap spot the ..read more