EPISODE 151 CHRONICLE: April 24th, 2024   Visionary Branding | How to Build a Brand Vision “THINK DIFFERENT” – Steve Jobs Think Different, simple, but sophisticated, just like Steve wanted it to be. Not all brand Visions can be as sophisticated, yet having a Vision is critical to your success as a company. Establishing a Vision is one of, if not the most important, things you will do when starting your company. It sets the tone, the culture, the long-term goals, and what you want to accomplish. This is a lot to accomplish, but it must be succinct, and bringing it down to a few simple wor ..read more

  EPISODE 149 CHRONICLE: April 11th, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.   Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller.   The Visionary Brand | Creating A Brand  Ecosystem | How to Create Brand Stickiness "Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” –  Elon ..read more

  EPISODE 150 CHRONICLE: April 5th, 2024   The DNA of A Visionary Leader | How to Become Visionary “The Visionary starts with a clean sheet of paper and re-imagines the world.” – Malcolm Gladwell   With the release of The Visionary Brand, The Success Formula Behind The World’s Most Visionary Brands, I often asked, “What is the makeup of a Visionary Leader?”. The question is often asked, and the answer is seldom achieved. In today’s Podcast, I felt it would be beneficial to discuss the makeup or DNA of Visionary Leaders and some traits that hold leaders back from becoming vision ..read more

  EPISODE 148            The Visionary Chronicles Podcast CHRONICLE: March 26th, 2024   Brand Marketing Metrics | Create a Strategy for Success Brand Marketing Metrics matter and are essential to defining brand ROI. They establish marketing discipline, decision-making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. It is how we determine, assess, and manage these metrics to build an effective marketing strategy that provides tangible brand equity benefi ..read more

  EPISODE 145 CHRONICLE: March 15th, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | Take Risks | How to Succeed through Risk Taking   "A person who never made a mistake never tried anything new.” – Albert Einstein   Risk is a part of a Visionary brand’s DNA; it is who they are and what they do. They consistently create, authentically build and continually disrupt. Not ..read more

  EPISODE 146   CHRONICLE: March 7th , 2024   AI Brand Marketing | 5 Areas Marketing Leaders Can Utilize Artificial Intelligence   " The Visionary starts with a clean sheet of paper and re-imagines the world.”– Malcolm Gladwell   Artificial Intelligence is quickly becoming a competitive weapon that all leaders must understand, define, and integrate into their brands. In particular, marketing leaders can leverage artificial intelligence (AI) in various areas to drive revenue through global market share gains and crush their competitors. With all the seemingly relentles ..read more

  EPISODE 147 CHRONICLE: February 28th, 2024   8 Keys to Business Success | Key Areas to Succeeding in Your Business   "Success is not final, failure is not fatal, it is the courage to continue that counts.” –   Winston Churchill   The ability to build a successful company/brand has several inherent traits. Each has proven itself throughout generations. Those who follow a path already created will find the road forward easier than those who choose to create a new one. I have found, through having founded my brand and working side-by-side with executive teams from ..read more

Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   The Visionary Chronicles Podcast He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feed ..read more

  EPISODE 142 CHRONICLE: February 12th , 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands   Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller.   The Visionary Brand  | Successful Branding | The Brand Is The Product   " Extinction is the rule. Survival is the exception." – Carl Sagan   Generational, Visionary leaders committed to building a brand know how to build an authentic culture first and create aspirational products that m ..read more

EPISODE 143 CHRONICLE: February 5th, 2024   Generative Artificial Intelligence | How Can Visionary Brands Successfully Integrate AI   " Common sense is not so common.” – Voltaire   With all the madness around AI, having a clear, definitive plan in place is critical to long-term success; however, you must know the “Who?”, “What?”, “Why?, “When?” and “Where?” with your plan and execution. Before implementing, define the needs, determine resources, outline expectations, and determine the execution timeline. Visionary brands can leverage Generative Artificial Intelligence (AI) to e ..read more