You might think you know who your “dream client” is, but do they recognize themselves in your marketing efforts? Knowing how to reach them through your visibility strategy and craft messages that draw them to you is essential to keep leads flowing into your business. Deepening your awareness of who your ideal client is - and who they are not – can be accelerated through the use of AI technology. The secret to leveraging AI to meet your ideal client is more than just quick tasks; it demands insightful, authentic intelligence that can save you months of market research and bring clarity to your ..read more

In a world that glorifies empire building and hustling faster, it’s not uncommon for an entrepreneur to push hard to achieve higher levels of success. But often there is a significant cost, emotionally, relationally and energetically, from constantly investing more time and energy into growing a business.  If you’ve been on the brink of burnout while trying to scale your business to the next level, or found yourself in the chronic struggle of managing too many plates spinning without sacrificing their lifestyle or well-being, you are in need of a success reset.  The answer to this co ..read more

Every business at some point will need to leverage debt to grow. But as you’ll discover in this episode, there is more than one type of credit to use and if you don’t know how to get funding, you could end up destroying your personal credit! On Amplify Your Success episode 354, Merrill Chandler, a personal and business credit pioneer, uncovers the secrets to getting funded and debunks common myths surrounding creditworthiness.  We focus on the concept of fundability, which are key factors that make banks willing to lend you money, even if your credit score isn't perfect. Merrill explains ..read more

What if you could unlock the secret to being authentically resilient, even when navigating the toughest business challenges and an ever-changing market? A common leadership challenge many face is to find the balance between being effective and staying true to themselves. This often results in feeling burnt out and disconnected, not just from their teams but also from not feeling authentically aligned with work. The solution lies in blending resilience with authenticity—a combination that can transform not only your leadership style but also your entire business culture. On Amplify Your Success ..read more

Feeling like you need to be everywhere all at once, but not seeing the results you crave?  So now you feel like you need to do more and be everywhere – but it’s starting to feel overwhelming to keep up with it all? What if you knew that it’s not about being visible everywhere, but rather being more strategic about where and how you show up. Imagine taking all that stress from trying to manage multiple platforms and turning it into a streamlined, effective strategy that consistently brings high-value clients to your virtual doorstep.  Today, in episode 406 of the Amplify Your Success ..read more

Are your video content efforts failing to bring in the clients and cash flow you expected? Despite putting in time and energy, many coaches struggle with common mistakes that derail their success and prevent them from standing out in a crowded market. In episode 405 of Amplify Your Success Podcast, we tackle those pitfalls head-on and reveal a solution that can transform your results. Tanya Smith, founder of "Get Noticed with Video," joins me to uncover the major blunders coaches make in their video content and how to avoid them. From aligning your video strategy with business goals to staying ..read more

Being positive all of the time isn’t always helpful to the people that we lead. Called Toxic Positivity, this kind of hyped up happiness can actually harm productivity and become a negative influence on a leader’s relationship with their team. In episode 403 of the Amplify Your Success podcast, host Melanie Benson and leadership communications expert (and graduate of $100k Authority Accelerator) Pamela Jett delve into the meaning of toxic positivity and its detrimental impact on leadership and team dynamics.  They explore an alternative approach for more effective and trustworthy leadersh ..read more

Let’s face it, most of us have no shortage of business challenges and personal setbacks to navigate. It is not uncommon for our inner light to feel dim, and the weight of worries and limitations to dampen our spirits. But what if there was a way to peel back the layers of worry and reclaim your joy? On episode 402 of the Amplify Your Success Podcast, host Melanie Benson chats with Rachel Marie Martin to discover how to get your spark back (no matter what life throws your way.) Rachel pulls back the curtain, revealing her own journey from navigating personal and financial turmoil then reboundin ..read more

Have you felt the shift in the coaching and online business industry? Many believe we are experiencing an evolutionary shift in how people invest in their personal and professional growth. At the same time, many business owners find themselves grappling with the challenge of monetizing their business while staying true to their impact-driven vision. The struggle to balance traditional materialistic thinking with a desire for a more profound, purpose-driven approach can create some internal conflict if you don’t address it. In episode 401 of Amplify Your Success Podcast, Karen Curry Parker, a r ..read more

Imagine for a minute what happens when you are scrolling aimlessly on your favorite social platform when all of a sudden you see a message that grabs your attention. This message speaks to you so you follow the invitation made by the expert and discover that this offer is exactly what you need right now. If this isn’t happening for you right now, chances are you don’t have the magnetic pull of a “lighthouse message.” A message that quickly differentiates you from your competitors, elevating your thought leadership and creating a compelling need for your offers As we cross another milestone of ..read more