Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria’s experiences with BrandWell have shaped an approach to branding that's about more than just aesthetics—it's about crafting a narrative that holds power and integrity. In a market flooded with noise and competition, Victoria shares strategies to elevate your brand's professionalism and attra ..read more

Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female design team, and she’s sharing the highlights with you! From paying homage to Taylor Swift with friendship bracelets and customized acknowledgements, to indulging in designer trivia, to experiencing the local brands of Nashville; this retreat balanced strategic play with heartfelt moments.  Wrapping up the weekend, Victoria brought in each of the girls ..read more

Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip you with five stellar tactics that will not only make your clients adore your brand but also transform them into eager advocates, ready to sing your praises to the world. In the episode, Victoria talks about the enchanting alchemy of customer recommendations, the unbeatable authenticity they bring compared to polished ads, and the little-known truth tha ..read more

Ever wondered if your website is silently sabotaging your business's potential? That's the question we're tackling in this eye-opening episode. Victoria ruffles some feathers as she discusses the pivotal role a strong online presence plays in today's digital marketplace. She’s not holding back as she reveals how a lack of a professional website could mean you're leaving heaps of money on the table. Through personal anecdotes and some tough love, Victoria will show you why your services deserve a platform that speaks volumes of your credibility and helps you command the prices you truly deserve ..read more

Working from home with littles is not easy & your routines are ever changing. Today, Victoria shares her current routine in this specific season of life. Starting from the moment she wakes up until when she goes to bed at night, everything is covered that happens during the course of the day.  Victoria dives into how she splits her week up with days that she’s all business versus days that she’s in full mom mode. She shares her fitness routine and how that fits into her days, including her new concept of “Work Walks”.  Finding the balance between motherhood and entrepreneurship ..read more

This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in as Nadine unpacks the transformational role writing has played in her life, especially through the challenges of infertility leading to writing her empowering memoir, "Of This Much I'm Sure." She also offers invaluable wellness advice for those constantly on the go, ensuring that her insights resonate with everyone, from busy moms to dynamic entrepreneu ..read more

Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publications. Discover how the right photos can instill trust, professionalism, and set the stage for acquiring high-ticket clients. Victoria is peeling back the layers on how a cohesive visual brand can set you apart from the competition, and why i ..read more

Ever found yourself overextended, wondering if taking on that extra client was worth the stress it added to your plate? This week's hot take is a deep-dive into the art of strategic refusal, a counterintuitive approach to scaling your business that may just be the secret sauce you've been missing.  How do you say no without burning bridges? Victoria has got you covered with stories from the trenches and tips on managing those awkward conversations with poise. You’ll explore the balancing act of resource management, maintaining team morale, and why every declined project is an opportunity ..read more

This journey of a licensed therapist turned private practice owner and business coach is nothing short of inspiring. Kelly McKenna opens up about her seamless pivot to starting a virtual therapy private practice amidst the pandemic and how this strategic shift encouraged many therapists to take the entrepreneurial leap. Listen in as Kelly unveils the reduced barriers to starting a private practice and the effective use of social media to attract clients and establish a robust brand presence online. This episode is a treasure trove of insights for anyone looking to leverage Instagram marketing ..read more

Valentine's Day isn't just about the grand gestures; it's also about the nuances of love and partnership that flourish in everyday moments. That's exactly what James and Victoria get into in their special Q&A episode. They peel back the curtain on their journey through the complexities of nurturing their relationship in the midst of parenting and professional whirlwinds. The ever-evolving definition of quality time have made them creative with date nights—often finding sanctuary in the quiet hours after the kids have drifted off to sleep.  Taking a leap of faith into the world of entr ..read more