Executive Branding Can Help Law Firm Partners Win Partners Win New Business
Prestidge Group Blog
by Briar Prestidge
2M ago
At the heart of every successful lawyer-client relationship is trust. The best way to build that trust is to establish credibility both as an experienced attorney and a human being. Unfortunately, that second part—showcasing one’s humanity—is what both law firms and the lawyers themselves too often overlook when it comes to business development. That’s why, after spending 20+ years in legal marketing, including holding leading PR and marketing communications roles at three AmLaw 100 firms, I think it’s time for law firms to consider executive branding for those partners who struggle to win ..read more
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Crafting Your Story: Personal Branding for Entrepreneurs
Prestidge Group Blog
by Briar Prestidge
2M ago
Crafting an engaging and authentic narrative is essential for entrepreneurs and investors looking to build a strong personal brand and reach a wider audience. The art of storytelling isn’t just about recounting achievements; it’s about connecting your personal journey to the hearts and minds of your audience. To illustrate the power and technique of effective storytelling, let’s dive into a conversation between Alex, an entrepreneur, and Jordan, a branding expert who knows the ins and outs of turning experiences into impactful narratives. A quaint café buzzes with the chatter of its patrons ..read more
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The Role of Thought Leadership in Executive Branding
Prestidge Group Blog
by Briar Prestidge
2M ago
Here’s the truth: In the world of business and entrepreneurship, building a strong personal brand has become a necessity. It’s not just about what you do, but also about how you present your ideas and insights to the world. This is where thought leadership comes into play, serving as a cornerstone in establishing a robust and impactful personal brand. Understanding Thought Leadership At its core, thought leadership is about being recognized as an authority in your specific field. It’s about contributing new ideas, insights, and perspectives that provoke thought and inspire action. Thought ..read more
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Crafting Your Story: Personal Branding for Entrepreneurs
Prestidge Group Blog
by Briar Prestidge
3M ago
Crafting an engaging and authentic narrative is essential for entrepreneurs and investors looking to build a strong personal brand and reach a wider audience. The art of storytelling isn’t just about recounting achievements; it’s about connecting your personal journey to the hearts and minds of your audience. To illustrate the power and technique of effective storytelling, let’s dive into a conversation between Alex, an entrepreneur, and Jordan, a branding expert who knows the ins and outs of turning experiences into impactful narratives. A quaint café buzzes with the chatter of its patrons ..read more
Visit website
The Role of Thought Leadership in Executive Branding
Prestidge Group Blog
by Briar Prestidge
3M ago
Here’s the truth: In the world of business and entrepreneurship, building a strong personal brand has become a necessity. It’s not just about what you do, but also about how you present your ideas and insights to the world. This is where thought leadership comes into play, serving as a cornerstone in establishing a robust and impactful personal brand. Understanding Thought Leadership At its core, thought leadership is about being recognized as an authority in your specific field. It’s about contributing new ideas, insights, and perspectives that provoke thought and inspire action. Thought ..read more
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Buckle Up: The Journey to Uncover Ways to Defeat Death and Aging Has Begun
Prestidge Group Blog
by Ameet Guptaa
6M ago
Two weeks ago, I had the privilege of attending the Longevity Summit in Dublin alongside my brand manager, Georgia Smithwick. The event provided us with the opportunity to meet, in person, the brilliant minds we had been researching for the past seven months. The Longevity Summit Experience The summit commenced with an opening address by Martin O’Dea, Board Member of the Longevity Escape Velocity (LEV) Foundation and the CEO of the Longevity Summit Dublin, underscoring the importance of such gatherings in raising awareness about the field. He highlighted the global impact of aging and expresse ..read more
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What’s in a Voice
Prestidge Group Blog
by Ameet Guptaa
6M ago
What’s in a Voice? As a senior content writer for an agency that specializes in elevating the personal brands of business leaders and entrepreneurs, a significant part of my job is to elucidate, replicate, and amplify the voices of our clients. This seems fair enough, right? Clients come to us to package, clarify, and promote their personal brand. For instance, let’s say there’s a startup founder who’s achieved success with her business and carved a solid niche in the marketplace, but now she wants to expand her thought leadership capabilities to become a leading voice in her industry. It’s ou ..read more
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Georgia Briar
Prestidge Group Blog
by Ameet Guptaa
6M ago
Buckle Up: The Journey to Uncover Ways to Defeat Death and Aging Has Begun Two weeks ago, I had the privilege of attending the Longevity Summit in Dublin alongside my brand manager, Georgia Smithwick. The event provided us with the opportunity to meet, in person, the brilliant minds we had been researching for the past seven months. The summit commenced with an opening address by Martin O’Dea, Board Member of the Longevity Escape Velocity (LEV) Foundation and the CEO of the Longevity Summit Dublin, underscoring the importance of such gatherings in raising awareness about the field. He highligh ..read more
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What’s in a Voice – Sam Rappaport
Prestidge Group Blog
by Ameet Guptaa
6M ago
What’s in a Voice? As a senior content writer for an agency that specializes in elevating the personal brands of business leaders and entrepreneurs, a significant part of my job is to elucidate, replicate, and amplify the voices of our clients. This seems fair enough, right? Clients come to us to package, clarify, and promote their personal brand. For instance, let’s say there’s a startup founder who’s achieved success with her business and carved a solid niche in the marketplace, but now she wants to expand her thought leadership capabilities to become a leading voice in her industry. It’s ou ..read more
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Decoding the Elements of a Visual Brand
Prestidge Group Blog
by Briar Prestidge
6M ago
As an art director, I have the privilege of helping our clients develop their visual identities and boost their “visual reputation”. It’s an intricate process that goes far beyond just designing a logo or selecting a color palette. A successful visual identity is the soul of an individual’s brand; it is a compelling story that resonates with its audience. Join me as I unveil the elements that form the very core of this creative journey. 1. The Foundation – Brand Identity Think of it as the DNA that shapes the entire personality of your brand. It encapsulates the essence of who you are, your v ..read more
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