When you search “Personal Branding Services”, you’re met with design agencies promising a polished visual representation of who you are, copywriters promising a specific tone on your website, and motivational speakers promising that when you know who you’re talking to, you can get out there in a big way and create a community. I used to offer those same services, but found that my clients were already more than capable of that. I tend to attract clients who are excellence-seekers and course-junkies who go for certificate after certificate. The missing piece that I truly help with is getting th ..read more

What is 100%? My philosophy of 100% – A Life Approach is awareness of our truest human nature. When we are not under threat, humans have a huge capacity for joy, curiosity, and connection. In the 21st century, however, we have so many advancements that have gotten in the way of our truest social nature. Here’s where it gets wild: The tools of power, authority, and control that we’ve been provided from our modern society only gives us the illusion of being our true selves. This causes pain in us that comes out as procrastination, imposter syndrome, and comparison. Finding the 100% line helps us ..read more

As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD. There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on. What’s Marketing? Let’s have a quick refresher on marketing and what it has to do with personal branding. Definitions Market: A market is the arena where sellers and buyers gather, interact, and trade goods for money. In personal branding, I consider the trade of influence ..read more

In original branding textbooks, uniqueness is also known as the Unique Selling Proposition, Unique Value Proposition, differentiator, and other terms to say this (ah, marketers): In a market of options, why should people buy in to your product/service/cause/idea? Here’s the kicker, humans are determining the value. We, as humans, are hard wired My philosophy: Every thing and everyone is inherently unique simply because it, the brander, and the situation it was branded in make up a unique time-space-specific instance. My philosophy in human terms: You already have a uniqueness, simply because t ..read more

I just finished my very first ever month-long vacation as a part of my recovery from workaholism ? I'll be posting my learnings of the experience later as 100% – A Solopreneur Approach. For now, Intro Calls are back! Book yours today. Introductory calls with me are an hour on Zoom for us to co-create clarity of where you are and where you want to go in your personal brand and productivity. It's all connected when we talk about personal branding, because your brand is already set! It's up to you to take management of your brand instead of letting it manage you. Personal Branding 100% – A Lif ..read more

Programs and Intro Calls will resume in March ? Check out learning.khayrab.com in the meantime ? My biggest strength is being a fixer, a coach, and to do it with a determination to see it through to the end. Attendees and students of 100% — A Life Approach will recognize the shadow of this habit: Being a rescuer in a drama triangle. It leads me to be insensitive, because I’m passionate about fixing instead of empathizing with compassion. I’ve been mentored by Heather Dominick for the past two years. One of the very first guidances from the Business Miracles coach team was for me to get a weeke ..read more

The Basics What’s a CTA? A call to action is a marketing device to turn whoever is listening/reading/watching your message into your dream audience by getting them to take that magical action(s) that will transform them accordingly. What do you know about CTAs, Khayra? I have 5 role models who deeply inspired me in creating my personal branding program and curriculum. The purest form of their example, through their own promotion efforts (observed for the past 4 years), revealed to me the practical steps. TMI: My Personal Brand Heroes Heather Dominick of Business Miracles: Supporting leaders ..read more

Why empathy while promoting what you do, what you think, or yourself? If you’ve ever seen an influencer that doesn’t have the certifications or care to help that you do, you may have rolled your eyes and felt angry that some people get more attention than you do. You may have felt awkward to tell your boss, your prospects, or even your family about your expertise or efforts. You may have deeply felt what I wrote about Imposter Syndrome. I have THE solution. Just one. It is simple, but intensely difficult. I know you can handle it. Empathy marketing is a term popping up everywhere by marketers ..read more

It’s here! I’m finally bringing Personal Branding 101 to you independently from the comfort of your own home/office. It’s been a whole year since I offered this workshop due to social distancing, and I’m so excited to announce my creation of an online experience that will match the in-person one I launched in 2019 ? Thanks to your sharing and interest in my articles, I’ve been able to infuse all I learned from the 32 clients and 430 workshop attendees since khayrab.com launched into Personal Branding 101 happening in 7 DAYS! My clients and attendees have gained insight in speaking about themse ..read more

I read somewhere the difference between an amateur and a professional is $1. I can’t tell you what an influencer is, how you’re not an influencer, or about your comparison to influencers without mentioning the industry of influencer marketing. Are you comparing yourself to influencers? The easiest way to find out if this article will apply to you is to go into the moment of your self-edit. When you’re about to post on social media and you decide to backspace and reword, what makes you do that? Go back to the last time you edited yourself before publishing. Connect with that moment of doubt. No ..read more