Over the last 3 episodes of this podcast I’ve been diving a little deeper into the whole topic of investing in support for your business so that you can focus on what you do best: teach. In this, the fourth episode looking at the whole concept of delegating in your yoga business, I’ll share some tips and suggestions for outsourcing work to other people effectively.  Because, the truth is, done effectively, hiring others should also be an investment - not a cost. The whole idea is, by hiring others to support you, you grow the business by more than you pay them.as well as freeing YOU up to ..read more

In the previous two podcasts I’ve shared why it’s a REALLY good idea to invest in support in your business from a very early stage  and explained why it really is a false economy to think you can do it all on your own.  In this episode I share the 3 ways you CAN invest in support for your business growth: in tech tools to make admin easier; in people and in yourself, and in this episode I’d like to focus on the second of these; investing in people to support your business growth. Now this can be a costly and sometimes challenging process - so it’s worth understanding how some simple ..read more

The second in this series on why delegating and investing in support in your business - IF done wisely, is important if you seriously want to earn a sustainable income from your teaching.  Wondering if you need a website and considering doing it on your own even though it’s not your forte? Considering just using your own email system to write to potential students, or just take cash rather than invest in a booking and payment system?  In this podcast I’d like to share why I believe skimping on setting up some basic tech and people support in your business early on actually means it i ..read more

In a previous podcast looking at what holds us back from thriving as yoga teachers I explained I see 3 key things which hold us back:  First – your INTERNAL belief patterns. Beliefs such as - I’m not good enough/don’t know enough yet - It’s impossible to make a real living teaching yoga - I’m not good with tech I looked at 7 key beliefs I’ve held, and I constantly see the teachers I work with hold, which I KNOW stop us from being successful, but over which we DO have control to change for the better…. The second  beliefs that can hold us back are our EXTERNAL belief patterns   ..read more

In this, the final podcast in this series looking at how to revitalise your yoga business, I’d like to talk about something which might sound a little boring - but which is crucial on two counts: your profitability and your happiness and satisfaction with the business you end up with. Are you CLEAR what your business model is and is it right for you?  Are you clear how it will generate the revenue you hope to achieve? And are you in danger of trying to achieve a model you’re not actually ready for yet? (Which will only frustrate or overwhelm you?) I explain why I see too many yoga teacher ..read more

“I feel like chief cook and AND bottle washer!” That’s a phrase I heard quite a bit from my Mum in our household when I was young…. It always came up when she was overworked, tired and struggling to juggle all the jobs, and Dad and I knew that meant we needed to chip in and help out! It’s a phrase I’ve used a lot myself over the years, and never more so than when I decided to quit paid employment and set up a business of my own. Because, if there’s one thing so many start up businesses find themselves doing – it’s trying to do it all themselves to keep costs down. Maybe you’re still holding do ..read more

As I record this podcast we're almost at the end of February - the first two months of the year are almost always one of THE best times of the year for anyone working in the fitness/wellness space, so hopefully you've begun the year with a good injection of cash into your business and full classes. The hope, for all of us as yoga teachers, is that interest and motivation continues otherwise we face that sometimes demoralising roller coaster of "feast and famine" So, as you look forward, to spring and beyond, how confident are you of generating consistent income into your business? Are you gene ..read more

How do you advertise your yoga business? For many, on a shoestring budget, it's posting on Instagram or Facebook for free, and the mindset is one of spending as little as possible because money is so  tight. And I'm all for getting as wise as possible about your advertising strategy and ensuring that whether the advertising you do costs you time, energy and money or all 3, you see a return on that investment. But one thing I also see is a reluctance to spend anything on paid advertising - and I'd like to suggest that this is not necessarily a good strategy nor is it wise for any business ..read more

In the last episode of this podcast I talked about why nailing your niche is probably one of the best things you can do to build a sustainable business as a yoga teacher. But nailing a niche is not always an easy process and there’s one thing I hear said often that I really do believe can get in the way of getting the niche right as quickly as possible so you can start standing out from the crowd, increasing your visibility and attracting students to you far more easily - and it’s this: “Do what you love and the money will follow.” Because the reality is that simply is not true! There are LOTS ..read more

At the risk of sounding totally “un-yogic” (if there is such a thing!) I’d like to say up front there are some people I don’t want to teach yoga to! Not because I’m being mean. But because I KNOW there are some students I’m simply not the right fit for and I’d much rather make sure any potential student who contacts me has a great experience right from the outset! Think about it… Have you ever attended a class with a yoga teacher who you just didn’t resonate with? You don’t want to go back right?  It doesn’t mean yoga isn’t right for you - it just means you haven’t found a teacher who is ..read more