In an age of artificial intelligence, automation is becoming a game-changer in many industries, including marketing. Businesses innovation experts seek new ways to keep up with the remaining technological trends and establish a competitive advantage in the market. While it can be argued that many businesses are still not fully utilizing the benefits of process automation, the overall trend in this direction is still unprecedented – a trend that is likely to only grow with time.  Did you know that marketing is the largest sector that uses Automation (76% more than sales and 139% more than ..read more

Did you know that 50% of the work can be automated in today’s age? Creating email schedules, managing contacts, or converting qualified leads into customers can be cumbersome and time-consuming.  What if there was a way to automate your marketing and sales processes and achieve better results? Let’s talk about how HubSpot automation can prove to be a game changer for your sales and marketing processes. But before we delve into how HubSpot solutions can propel your business forward, we may take a bird’s eye view of prevailing macro trends in business automation.  While the phenomenon ..read more

Did you know that the average entrepreneur spends about 68.1% of their daily time working “in” their business, handling daily mundane tasks and deadlines with unexpected hiccups? In comparison, only 32.9% of their daily time is spent working “on” their business, i.e., strategic planning and long-term goals. In a recent survey, business owners were asked about the tasks consuming a significant portion of their time. The resounding response? “Emails and administrative tasks.” Astonishingly, 56% of those surveyed expressed a pressing desire to offload administrative responsibilities and delegate ..read more

To stay ahead of the competition, be relevant, and sustain, businesses need to focus on innovation. It is not uncommon that old business models are falling apart and to stay ahead in this era, businesses must consistently innovate.  Why Innovation for Business Growth First, to understand why innovation is important for business growth, we must understand what innovation is. What is Innovation? Innovation means a new or renewal of a method, idea, or product. Innovation in business means the process of introducing new methods, products, ideas, and services. Transforming creative ideas into ..read more

The increasing use and popularity of virtual assistants, especially virtual sales assistants, indicates businesses’ overall tilt towards finding innovative, cost-effective solutions to these prevailing challenges. Virtual sales assistants not only allow companies to acquire and utilize a global talent pool but also enable them to outsource and automate key sales processes, without incurring the costs of physical office spaces and infrastructure. Considering the current trend of process optimization and workforce efficiency, HubSpot stands out as one of the most pertinent tools for sales and au ..read more

As a marketing agency leader, whether you’re new in business or a little more established, finding new strategies to grow your business, team, and client list is probably your top concern. Encouraging business growth can be challenging, especially considering that over 50 percent of digital marketing agencies have ten or fewer team members. With such limited resources, every growth strategy you take must count. There are thousands of marketing agencies out there and more are popping up each day. So, it’s important to spend time doing tasks that will aid your business’ growth and help you stand ..read more

As a recession approaches it’s critical for companies to reach more people without having to spend massive amounts on marketing campaigns. One way to do this is simply to get more work done. Hiring a virtual marketing assistant means more consistent marketing from highly skilled professionals for your business. Ultimately, that can lead to better profit margins and the ability to find new clients and customers even when other industries are seeing a pullback. How Can A Virtual Marketing Assistant Support Help You? Hiring a virtual marketing assistant may provide a number of benefits for compan ..read more

U.S. Labor Shortage – Status, Challenges and Way Forward Did you know the U.S. Workforce participation remains below pre-pandemic levels?  In fact, there are nearly two million fewer Americans participating in the labor force today, compared to February of 2020. The Understanding America’s Labor Shortage publication shows that there are 9.9 million job openings in the U.S., and only 5.8 million unemployed workers. This means that even if every unemployed person in the country found a job, there’d still be more than 4 million openings. The U.S. Chamber of Commerce surveyed unemployed worke ..read more

Are you still hesitant about hiring a remote virtual assistant? It’s time to break free from the traditional office setup and embrace the virtual world. Surprisingly, many entrepreneurs and businesses still find the idea of utilizing remote workforce services hard to swallow, despite spending most of their time in the online, remote, virtual world. Let’s explore why going remote is the future of work and why you should jump on board. Don’t take our word for it: Let’s see how going remote worked great for Mike F., Chief Financial Officer, at  Paramount Capital Group. Paramount Capital Grou ..read more

Virtual assistants have become an integral part of today’s workforce, helping businesses of all sizes save money while boosting productivity. If you’re exploring this hiring option, you may be wondering, “what are the pros and cons of virtual assistants?” and “is it worth having a virtual assistant?” The experts at We Are Working are breaking down everything you need to know about bringing on a remote team member. Pros of working with a virtual assistant Virtual assistants bring a lot of value to organizations, especially small businesses and entrepreneurs who want to grow but don’t have an en ..read more