Beyond Pride: How to be an active ally year-round
PR Daily
by Justin Joffe
2d ago
How are organizations supporting the LGBTQ+ employee experience before, during and after June? A week before Pride Month began, communicators were once again reminded of the role we play in fostering a culture of inclusion and belonging at work. Last week, Target received several threats for its in-store displays of Pride merchandise, including some directed at employees directly. Fearing for the safety and wellbeing of its workers, Target pulled much of the merch, while CEO Brian Cornell defended the choice in a letter to employees that also reiterated his, and the company’s, support for the ..read more
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The Friday Reporter: The Hill’s Robby Soave and Briahna Joy Gray
PR Daily
by Allison Carter
2d ago
Robby Soave and Briahna Joy Gray are the hosts of The Hill TV: Rising. Featuring views from a libertarian and left point of view, these two star political commentators break down the news daily and bring analysis to current events for their viewers. Join me today for the first in a June take-over of The Friday Reporter podcast with Robby and Briahna, learn more about their backgrounds and how they produce this dynamic programming for their viewers everyday. The post The Friday Reporter: The Hill’s Robby Soave and Briahna Joy Gray appeared first on PR Daily ..read more
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The Friday Reporter: The Hill’s Alex Rosenwald
PR Daily
by Allison Carter
2d ago
Alex Rosenwald is the senior director of communications for The Hill at a time when the publication is building a media empire. With their Nexstar ownership, they find themselves in a unique place of being omnipresent both on Capitol Hill and across the country. Both in print and on the airwaves. Alex started his career in the radio producing business — working amongst the strongest brands in the business — and made his way into the publishing world at an exciting time for media expansion. Now leading the way for the news making team, Alex finds himself advancing The Hill brand in a variety o ..read more
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6 questions with: Peter Prodromou of Boathouse
PR Daily
by Isis Simpson-Mersha
3d ago
Peter Prodromou shares the best advice he’s ever received.  Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint. Holding several roles from head of global accounts to CEO, he has worked with brands like AT&T, Dassault Systems, and Samsung, startups defining the next generation of innovation, as well as government leaders.  In August 2022, Prodromou assumed the role of president at the Massachusetts-based independent, full-service integrated marketing and communications agency. With a keen interest in the power of AI, Prodromou is ..read more
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Daily Scoop: Why Amazon corporate employees are staging a walkout
PR Daily
by Sherri Kolade
3d ago
Plus more news you can use today. Some Amazon corporate employees left their post on Wednesday during a walkout at the company’s Seattle headquarters over their “lack of trust” with management because of a three-day-per-week return-to-office mandate and a lack of action on climate change, CNN reported. The context Yesterday afternoon, walkout organizers shared that over 1,000 corporate employees took part – but Amazon disputed that number and said roughly 300 people actually came out. The protest comes on the heels of tens of thousands of job cuts last year with more on the way, the article ad ..read more
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Why the pay gap persists in the female-dominated comms industry
PR Daily
by Allison Carter
3d ago
We can only overcome this together. It’s no secret that women make up the backbone of the communications industry. In Ragan’s 2023 salary survey, 80% of respondents identified as women. Yet the same survey revealed that despite their domination, women are underpaid compared to their male counterparts. Women’s base salaries averaged $9,136 less than their male counterparts — $118,284 versus $109,148. The average salary of all communicators was $110,872. That means women earn just 92% of what men do. The somewhat dark silver lining is that this is a smaller gap than in the economy as a whole, w ..read more
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How to respond to Google’s core update — and what the future holds for SEO and AI
PR Daily
by Allison Carter
3d ago
Focus on the basics. It’s Google’s world, we’re just living in it. That’s how it can feel when Google releases one of its infamous core updates. The search giant always tells you that it has updated its black box of an algorithm, but never exactly how. Even though the latest core update was released back in March, we’re only just now beginning to understand the winners and losers of the update — and what content marketers and PR types need to do to stay on top of those all-important search engine results pages. SEMrush found that the amount of fluctuation in search rankings was “significant ..read more
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The Daily Scoop: The LGBTQ+ response to Target’s Pride actions
PR Daily
by Sherri Kolade
4d ago
Plus more news you can use today.   A week before Pride month started, Target took some of their LGBTQ+ apparel off the shelves in response to threats from people who opposed the items displayed. Target’s actions left a bitter taste in the mouths of some who liked the collection but felt cast aside by the store’s overall response. Now, Target has seen tumbling stock prices, falling five times more than Bud Light’s did in the wake of a similar controversy, Newsweek reported. [FREE GUIDE: Pitching the Media] The context The Associated Press reported that activists want to sway cor ..read more
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The Daily Scoop: San Francisco’s Union Square, grapples with business closures and media coverage
PR Daily
by Sherri Kolade
5d ago
Plus more news you can use today. Union Square in San Francisco’s downtown has seen better days — or even better years. With big businesses packing up and leaving, the popular public plaza is redefining its identity. The context According to reporting from the Los Angeles Times: Nearly 30 stores closed in the downtown area since the pandemic and seven more are on tap to shutter.  A dip in consumer purchases, supply chain issues and hefty operation costs along with public safety are some factors behind the 6% vacancy rate uptick in the city in the first quarter of the year. Last year ..read more
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7 new social media features you need to know this week  
PR Daily
by Sherri Kolade
5d ago
Updates from Meta, Twitter, YouTube and more. After a long weekend, it’s time to get back to it, PR pros! A lot happened in the realm of social media. Some updates include new search support for Twitter lists, Meta getting fashionable with Ray-Ban Stories and more. On the more serious side, a “Verified” Twitter account posted an AI-generated image of an explosion near the Pentagon last week, CNN reported. The account has since been suspended. Stay vigilant out there folks, because what you see is not always believable. Now let’s get to the social media updates.   Meta  New plans are ..read more
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