The Scoop: Trump garbage truck aims to rile up fanbase ahead of election
PR Daily
by Casey Weldon
12h ago
Also: Boeing tries to stop bleeding after another scandal; Apple looks to normalize everyday AI use with launch. Republican presidential nominee Donald Trump climbed into the passenger seat of a garbage truck on Wednesday as a pre-election stunt meant to highlight negative remarks President Joe Biden appeared to make about his fanbase. “The only garbage […] The post The Scoop: Trump garbage truck aims to rile up fanbase ahead of election appeared first on PR Daily ..read more
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Highlights from Ragan’s Top Women in Marketing Awards luncheon
PR Daily
by Sean Devlin
12h ago
The class of 2024 featured leaders from a wide range of industries. Earlier this week, marketing pros from across the country gathered on the banks of the Hudson River in New York City to celebrate innovations, accomplishments, and community at Ragan’s Top Women in Marketing Awards 2024 Luncheon. The event, hosted at Manhattan’s City Winery, […] The post Highlights from Ragan’s Top Women in Marketing Awards luncheon appeared first on PR Daily ..read more
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How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity
PR Daily
by Isis Simpson-Mersha
18h ago
Heidi Otway shares why you should ask questions and not be afraid to ask for help. From the sixth grade, Heidi Otway knew she would become a professional journalist one day. Growing up with the Miami Herald, she delved into big words, discovering their meanings along the way. As a writer for her school’s newspaper, […] The post How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity appeared first on PR Daily ..read more
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How to capitalize on an influencer’s trust with users
PR Daily
by Casey Weldon
2d ago
Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue. Nowadays, it seems like just about every social media user has taken an influencer’s opinion on something, whether it’s about trying a product or visiting a new restaurant. Even if they don’t know each other in person, the time […] The post How to capitalize on an influencer’s trust with users appeared first on PR Daily ..read more
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By the Numbers: The bleak state of local news – and a few bright spots
PR Daily
by Allison Carter
2d ago
Local news remains an important option for many PR campaigns. Let’s not bury the lede: local news is in a tailspin and has been for nearly two decades. The 2024 State of Local News Report from the Medill Local News Initiative at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications sheds a light […] The post By the Numbers: The bleak state of local news – and a few bright spots appeared first on PR Daily ..read more
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The Scoop: CNN sends clear message that it won’t allow hate speech on air
PR Daily
by Casey Weldon
2d ago
Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub.  CNN has banned conservative writer Ryan Girduskyfrom the network after a contentious on-air exchange with panelist Mehdi Hasan for his support of Palestinians in the Israel-Hamas War.  During a discussion about Donald Trump’s rally at Madison Square […] The post The Scoop: CNN sends clear message that it won’t allow hate speech on air appeared first on PR Daily ..read more
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Generative AI is the creative colleague you’ve been waiting for
PR Daily
by Allison Carter
2d ago
You can accomplish more together. Samantha Stark is founder and chief strategist at Phyusion.  As AI tools become available to everyone, it’s now easier than ever to produce polished materials at scale, creating new challenges for PR professionals. As more organizations leverage AI tools, we’re seeing a sea of sameness in content that makes it […] The post Generative AI is the creative colleague you’ve been waiting for appeared first on PR Daily ..read more
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PRing the PR: Use flash reports to highlight successes
PR Daily
by Casey Weldon
3d ago
These concise reports serve as a table-setter for more robust campaign analysis down the road. Public relations teams constantly seek ways to show their value to business objectives. One effective approach is to highlight the behind-the-scenes PR efforts driving certain campaigns or business functions. At a recent Ragan virtual conference, Elizabeth Winter emphasized the benefits […] The post PRing the PR: Use flash reports to highlight successes appeared first on PR Daily ..read more
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Rebranding relevance: How PR can breathe new life into tired brands
PR Daily
by Casey Weldon
4d ago
Communicators need to stay on top of trends to keep brands fresh. Few brands remain at the top of their field forever. They can coast on your past reputation for a while, but eventually, it will lose its luster. Then, creative communicators need to find new ways to show their value to new generations who […] The post Rebranding relevance: How PR can breathe new life into tired brands appeared first on PR Daily ..read more
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New social media features and updates to know this week
PR Daily
by Allison Carter
4d ago
Updates from YouTube, Meta and more. This week, we’ve got a sprinkling of new features from YouTube and Snap, some major price increases for X’s API and, of course, some Halloween fun across platforms. Let’s see what’s new. YouTube YouTube has a flurry of small new features this week: Stickers for Shorts that allow viewers […] The post New social media features and updates to know this week appeared first on PR Daily ..read more
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