Empathic, flexible, and analytical.   These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing.  Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world. In this podcast episode, you'll hear Roberta’s advice on how to build focused, relevant and impactful influencer programs. More importantly, you’ll hear ..read more

Curious, agile, and creative.  These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA. Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone. In this podcast episode, you'll hear how the skills that Elena picked up during her influencer marketing care ..read more

In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion.  During the conversation, Tiffani shares the following, The value in fostering a strong brand community  The need for data to make decisions The collapse of the marketing funnel - and what that means moving forward. The correlation between eCommerce and influencer marketing (hint: has t ..read more

In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand).  During the conversation, Chira shares: How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot) How brands can help creators by being authentic  The future of the customer experience of buying beauty p ..read more

This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok.  During the conversation, Dustin and Amy share How TikTok makes creators feel safe  How creators and brands need to be brave on the platform How to approach creators with your brand’s story and values Tell us what you thought of this episode by emailing us at ft@traackr.com.  ..read more

This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future.  During the conversation, Dustin and Amy share Specific examples of brand performing well on TikTok What they’re most excited about at TikTok  3 creators every beauty brand should keep their eyes on  Tell us what you thought of this episode by emailing us at ft@traackr.com ..read more

In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.     During the conversation, Tomei shares How word-of-mouth marketing is at the core of the business  The value of using core values in every aspect of the business  How to effective ..read more

Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking?   In this series, host Pierre-Loic Assayag, CEO of Traackr, speaks with top executives to unpack the convergence of influencers and commer ..read more

In this episode of The Fast Traack, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech, branding and leadership and is regularly cited as a major influencer, including being a 2020 global top 20 influential figure in marketing. He is the author of four books, including You Lead, which is what brings us together today. You Lead explores how leadership needs to evolve to create sustainably successful businesses. Minter unravels what it will take for leaders to thrive ..read more

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground up. 2020 has tested the foundation of every brand on the planet. COVID-19 has been a forcing function in digital transformation, challenging marketing leaders to reevaluate every aspect of their strategies. Over the last few years, Peugeot has been on a transformative journey. As part of that journey, Lonziano has led the brand through a major renovat ..read more