#106 - Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
2d ago
This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strategies to attract and retain patients, improve care, and grow your dental business.  RELATED RESOURCES DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/health ..read more
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#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
1w ago
Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers.  RELATED RESOURCES 5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-f ..read more
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#104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with Steve Estévez
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
2w ago
Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a robust online presence. The two also explore the challenges and opportunities in content creation, the role of social media as a key distribution channel, and the necessity of understanding the business side of marketing. Steve's expertise in the d ..read more
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#103 - Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
1M ago
Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost reach, visibility, and reduce acquisition costs. Stay ahead in 2024 by integrating SEO into your marketing mix for sustainable growth. RELATED RESOURCES 2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com ..read more
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#102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
1M ago
Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states.  Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is crafted to shepherd individuals through their distinct paths to healing. Join us to uncover how Odyssey is reshaping healthcare marketing, ensuring accessible support for those in need. RELATED RESOURCES Top Marketing Strategies & ..read more
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#101 - Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
2M ago
Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a stack enhances lead quality, compliance, patient insights, and revenue growth, ensuring alignment with legal and ethical boundaries. So tune in as our hosts reveal the secrets to building a robust, HIPAA-compliant martech stack that not only protects yo ..read more
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#100 - Innovative Marketing in Addiction Treatment: Insights from BrightView's Kevin Dugan
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
2M ago
Unlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centric approach, breaking stigmas and fostering community connections. This episode offers tactical insights and heartfelt stories that inspire and inform marketing professionals and those passionate about making a difference. Don't miss out on this comp ..read more
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#99 - Exploring Scaling Up and The Future of Healthcare Marketing in 2024
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
3M ago
Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergence of marketing maestros sharing deep dives into their strategies for the upcoming year. Missed out? Fear not! Tune in to hear all the juicy details, from the power of MOPS—marketing and operations unity—to the art of omni-channel mastery and more! AD ..read more
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#97 - Unraveling PPC Strategy in Multi-Brand Healthcare: A Peak Dental Case Study
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
3M ago
Are you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of PPC and SEO for a house of brands and learn tactics that can be applied to any multi-brand healthcare specialty. From leveraging patient data to fine-tuning your ad spend by zip code, we're sharing insights that can transform your patient a ..read more
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#98 - Driving Remarkable Marketing Results for Advanced Reconstructive Surgery Alliance
Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
by Alex Membrillo
3M ago
Discover Cardinal’s successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor, Ruchi Patel, unveil how our strategies led to remarkable results and the ongoing marketing support we’re providing. ADDITIONAL RESOURCES: ARSA Case Study - https://www.cardinaldigitalmarketing.com/case-study/plastic-cosmetic-surgery-m ..read more
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