This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners. - The most common reasons why people may be looking but not buying your offer (and it may not be what you think!). - Why creating content is still a super effective way to grow your audience and nurture them to be ready to buy from you. - How launching with a smaller audienc ..read more

Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers. - The importance of choosing a niche that actually has money to spend. - Why being really clear about your messaging is essential to communicating exactly what you do and how you help your clients. - Ho ..read more

I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch. - Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world. - How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling "ready ..read more

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised! - Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular. - Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see ..read more

Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times. - Why diving into the "scary" zone can be so beneficial to your success and the value of learning from your failures. - Why selling is a non-negotiable element to every onl ..read more

We've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is often easier said than done. In today's episode, I'm sharing 4 must-have boundaries for your online offers so that *you* can feel safe and comfortable in your business *and* your clients know what to expect. - How defining your boundaries in business (and daily life) teaches others how to interact with you. - Why understanding these 4 boundaries will help you to be proactive and consistent with your boundary-setting. - How creating boundaries for ..read more

When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them. - How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers. - How uncovering ..read more

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Remember, doing more does *not* mean you're being productive (especially if you're making things more difficult than they need to be!). In today's episode, I'm sharing 5 helpful ways you can simplify and streamline your business. - Why understanding where you're putting your time and energy is the first step to change. - How using today's tech, software, platforms and tools can make your life easier, not harder. - Why getting r ..read more

Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms. - How identifying your favourite "hero" content medium is the best place to start. - Why mapping out your skeleton monthly schedule will help to streamline your workflow. - The strategies I use to help flesh out my content and stay focused on the yearly goals for my business. - How repurposin ..read more

Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track. - Why skipping from one thing to the next means that you have no idea if your offer is actually working or not. - The three main reasons why you're jumping around and how to focus on one thing at a time. - How identifying what you're good at (and what others struggle with) is a great place to ..read more