I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch. - Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world. - How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling "ready ..read more

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised! - Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular. - Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see ..read more

Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times. - Why diving into the "scary" zone can be so beneficial to your success and the value of learning from your failures. - Why selling is a non-negotiable element to every onl ..read more

We've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is often easier said than done. In today's episode, I'm sharing 4 must-have boundaries for your online offers so that *you* can feel safe and comfortable in your business *and* your clients know what to expect. - How defining your boundaries in business (and daily life) teaches others how to interact with you. - Why understanding these 4 boundaries will help you to be proactive and consistent with your boundary-setting. - How creating boundaries for ..read more

When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them. - How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers. - How uncovering ..read more

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Remember, doing more does *not* mean you're being productive (especially if you're making things more difficult than they need to be!). In today's episode, I'm sharing 5 helpful ways you can simplify and streamline your business. - Why understanding where you're putting your time and energy is the first step to change. - How using today's tech, software, platforms and tools can make your life easier, not harder. - Why getting r ..read more

Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms. - How identifying your favourite "hero" content medium is the best place to start. - Why mapping out your skeleton monthly schedule will help to streamline your workflow. - The strategies I use to help flesh out my content and stay focused on the yearly goals for my business. - How repurposin ..read more

Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track. - Why skipping from one thing to the next means that you have no idea if your offer is actually working or not. - The three main reasons why you're jumping around and how to focus on one thing at a time. - How identifying what you're good at (and what others struggle with) is a great place to ..read more

A cash injection is like a mini launch. It's a time-limited campaign with the goal of generating some quick cash flow for your business. You can use an offer you already have or you can create a new one. In today's episode, I'm sharing 5 offers that you could sell when you're needing a quick cash injection. - How boosting your business with a quick cash injection means you can create more cash flow whenever you need to. - Introducing "Conversion Campaigns"—my new monthly membership to help you generate some quick cash on demand. - Why using cash injections is a great way to take imperfect act ..read more

The thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How can you get it out into the world? In today's episode, I'm sharing some tips to help make creating an offer feel simpler and more streamlined. - Why creating your entire offer suite at once will usually lead to overwhelm and confusion and why it's better to just start with one offer at a time. - Why getting crystal clear on who your ideal client is for your new offer will help you to build it more efficiently. - The importance of taking imperfect ..read more