This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle) AI content—where she's using it Join the How the F*ck newsletter here. Learn to produce content at scale in my eBook here ..read more

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his content processes with Open AI tools? Taking 2 websites from 0 to 100K traffic/month How middle-of-funnel optimization drives growth Is there any value to top-of-funnel content? Scaling the one-man band: Working with writers to achieve velocity How to ..read more

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his content processes with Open AI tools? Taking 2 websites from 0 to 100K traffic/month How middle-of-funnel optimization drives growth Is there any value to top-of-funnel content? Scaling the one-man band: Working with writers to achieve velocity How to ..read more

"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore your competitors.  Pain points and ‘the need behind the need’.  How to make SEO a demand creation channel.  How to tell if your product marketing is focusing on the wrong problem.  The trick to becoming a ‘no-brainer’ brand.  ..read more

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your go-to-market moving forward. So in this guide, I want to help you choose a topic that with high commercial potential that will also make sure you stand the f*ck out in your industry. Key Links: Over 60 people have now purchased my Scale Package ..read more

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. We throw tips and questions back and forth, discussing best practices around these four topics:  How to write content that targets a specific keyword How to win featured snippets How to win HARO links How to work efficiently with freelancers (from briefs to workflows) In the newsletter this week, I’ll round up some of our advice on 1 and 2 and I’ll let you dive into the conversation with Zoe to hear the rest. Sponsored messages: OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a ⁠⁠d ..read more

Read the full case study here (£17 and you unlock our library of case studies and SOPs). Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differentiated, and still outranks WebMD. Benji walks us through pain point SEO, keyword prioritization and his approach to topical authority. The results speak for themselves: their work has led to 250K monthly organic visitors and drives 50% of a ..read more

Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, updating old content can take a blog post from 0 to 5,500 monthly visitors in as little as one month. Expect to Learn: What content to update and when How to update old content Read the full article here to learn more about this topic. I offer 8 ..read more

“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get subject matter expertise Listen to part one from Jess here (I wrote my best insights into this article, with best bits from the episode). Key Links: Monday.com Case Study (Part 1) Living Cozy Case Study A big thanks to our spon ..read more

Supporting article (free): How to Refresh Old Content for SEO [available 21st June at 10am] This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, updating old content can take a blog post from 0 to 5,500 monthly visitors in as little as one month. Expect to Learn: What content to update and when How to update old content Read the full article here to learn more about this topic ..read more