How do advancements in technology affect customer support? On this episode of Built on Strategy, I'm joined by Abhi Jain, head of the Digital & Cloud Business Unit at Servion Global Solution, who are leaders in designing and managing contact and customer service centers. We discuss the long-lasting changes that have impacted all industries due to the COVID-19 pandemic, especially for companies who’ve shifted their experience-based customer support strategies to in-home ones. Abhi has extensive knowledge and experience working in customer service and understands how technology is defining t ..read more

On this episode of Built on Strategy, we are joined by Kayce Pearson, Chief Development and Marketing Officer at the Annandale Village, a nonprofit that helps adults with developmental disabilities and acquired brain injuries. We discuss the journey of falling in love with a mission, developing a marketing strategy focused on philanthropy, and the emotional challenges of serving and representing people in need. At the center of Annadale Village’s values is the idea of turning disability into possibility and capability, made possible by the power of stewardship. Donor engagement and messaging c ..read more

What kind of difference can an effective Chief Marketing Officer offer a company? On this episode of the Built on Strategy Podcast, we are joined by guest Per Ohstrom, Chief Marketing Officer at Chief Outsiders, a company who offers fractional chief marketing officers for companies looking to grow. We discuss the distinctions between the different roles of CMOs depending on the strategic or tactical needs of companies that utilize them. The world of marketing has changed, and the need for leaders who can understand competitive pressures, the needs of customers, and strategies for advertising h ..read more

How can efficiency affect a merger or acquisition? On this episode of the Built on Strategy Podcast we are joined by Edelweiss Harrison, the Head of Strategy at Capstone Strategic, a mergers and acquisitions advisory firm. We discuss the process and nuances that go into acquiring companies across all industries, and the key aspects of businesses to understand when a potential merge or acquisition is on the table. Efficiency is key in the M&A industry, and strategic partnerships play a crucial role in the ability to execute company wide transitions. The practices and standards for these kin ..read more

How do incentives drive workplace culture? On this episode of the Built on Strategy Podcast, we are joined by Ben Levenbaum, CEO of Xceleration, Inc. We discuss the psychology of successful workforces and the incentivization structures that encourage productive behavior in the workplace. There are inherent motivations to performing optimally at work, but an organized system that rewards and acknowledges productivity can make a big difference in the lives and conduct of employees in any model. This kind of recognition can also be key in driving, creating and sustaining a healthy workplace cultu ..read more

What type of innovations enable growth in the natural gas industry? On this episode of the Built on Strategy Podcast, we are joined by Jeff Holyoak, Vice President of Sales and Market Development at TOMCO2 Systems. We discuss carbon dioxide (CO2), the chemical foundation present in every step of the supply chain. CO2 is all around us; whether be it in the manufacturing and food processing industry or in the production of dry ice, CO2 distribution is a global need. Jeff and his team at TOMCO2 Systems are particularly interested in the capture and subsequent liquefaction, purification, and stora ..read more

What can mentorship and coaching offer to startups? On this episode of the Built on Strategy Podcast we are joined by Bea Wray, Co-Founder of the Millennial Women Network and Author of “What an MBA Taught Me”. We discuss Bea’s entrepreneurial journey starting with intellectual property acquisition on source code for software companies and transitioning into a coach/mentor role. This led to a blossoming career of coaching hundreds of entrepreneurs, hosting innovation conferences, and meeting weekly with business owners and start up hopefuls to steer leaders in the direction of success. Bea elab ..read more

How can data inform vehicle purchasing patterns? On this episode of the Built on Strategy Podcast, we are joined by Curtis Burkhalter, who is the Product Manager of Data Science Insights at Alteryx and former Data Insight Product Manager with Mercedes Benz. We discuss the shift in the auto industry into cleaner technology and the obstacles that come with reorganizing priorities. The transition to electric vehicles for car manufacturers requires new strategies for production, marketing, support, and most importantly data. Interests, hobbies, and lifestyle are key factors to determining potentia ..read more

What responsibilities and roles define the modern product managers? On this episode of Built on Strategy, we are joined by James Gray, Founder of Gray Matter Strategy and Product Leadership Coach at Products That Count. We discuss the big challenges facing product managers today, as well as the elevation of responsibilities for chief product officers inside of organizations. The product department touches every part of the organization and leading that department requires a technical-focused approach. For example, in order to be credible with engineers, it is essential to be empathetic towards ..read more

What kinds of technologies are enabling doors to provide useful data? On this episode of the Built on Strategy Podcast we are joined by Sam Prudhomme, Vice President of Sales & Marketing at Senneca Holdings. We discuss the unique world of the specialty door industry, and the unique opportunities and potential of specially designed entrances for a variety of purposes. Advancements in technology have enabled a high level of security insurance for mission critical environments such as data containment centers and maintaining restricted access to these spaces is essential in many industries. A ..read more