On this episode of Dear Strategy, Bob gives us his two golden rules for small business success: 1) Practicing diligent follow-up, and 2) Never treat your customers like they are a burden. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, Bob responds to the idea that “all bets are off” when you begin executing your strategy. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, we talk about how so many companies are embracing Artificial Intelligence (AI) and whether it’s really such a good strategy to have your system run your company! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, we talk about how so many college graduates are ill-prepared by their educational institutions to enter the workforce – and how colleges should be paying more attention to this before somebody else does! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, we talk about some of the natural parallels between military strategy and business strategy and explore whether that analogy still works within a more modern business landscape. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, we talk about how political strategy correlates with product and business strategy, and why that can create a dangerous environment under the wrong circumstances. But don’t worry – despite the topic, no sides were taken during the recording of this podcast! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, we talk about our new strategy framework, the latest direction for our podcast, and how strategic planning really works – especially in the face of unexpected events. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more

On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List to stay up to date on all the latest episodes. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company ..read more